As the 3rd most popular social networking website in the world, Pinterest can be a great tool for ecommerce stores to use to increase site traffic and boost sales.
While it's still relatively new to the social networking scene, Pinterest is already having a huge impact on the ecommerce industry. After analyzing data from 25,000 Shopify stores, we discovered that referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook.
For more info about the role Pinterest plays in ecommerce, check out the infographic below.