Search engine optimization

Get seen in search engines

Potential customers must be able to find your store using search engines. With an SEO friendly CMS, Shopify supports best practices like customizable H1, title and meta tags, and SEO friendly urls.

Shopify also automatically generates sitemap.xml files so new products and site changes are indexed and show up on search engines quickly.

Editing product in Shopify admin
Online store overview in Shopify admin

Advanced store analytics

Make informed business decisions on solid stats

Shopify includes built-in analytics that let you keep track of your web sales and progress over time. Benchmarking your website's performance helps you make great choices for your business, leading to more and more sales!

Free advertising credits

We've partnered with Google to give you $100 when you spend $25 in advertising on a new AdWords account. Regional restrictions may apply.

Over a thousand apps to supercharge your marketing

Shopify's marketing features will get your store in front of customers, faster

Social network integration

All Shopify website templates include social network integration, allowing your customers to spread the word and share the great products they find on your online store.

Targeted email marketing

Your customers are encouraged to sign up for updates from your store. Tightly integrated with MailChimp, Shopify gives you numerous email marketing options.

Discount code and coupon engine

Use the Shopify coupon engine to create sales, discount codes and coupons to help promote your products.

Offer coupon codes that save customers a monetary amount, a percentage amount, free shipping and more.

Custom gift cards

Shopify gift cards help you increase sales and look more professional by providing a flexible way for your customers to purchase a gift for someone from your store.

Customers can check their balance online while you can specify price denominations, personalize email notifications, and more.