Now, More Than Ever, Shopify Helps You Sell Where Your Customers Are

sales channel sdk hero

Let’s be honest. While your customers do still spend time in front of their computers browsing websites, they spend most of their time, well, everywhere else. They’re on their phones, tapping into their favorite apps. They’re on the couch, binge watching their TVs. And, soon they may be exploring new worlds, thanks to virtual reality.

We’ve already made it possible for you to use Shopify to sell on Facebook, Pinterest, and Twitter, three apps with dedicated spots on most people’s home screens. But, what about all the other places your customers spend their time? Being in these places gives you another opportunity to connect with shoppers, another chance to make a sale.

We call these places sales channels, and you’re about to see a whole lot more of them.

Starting today, developers can begin building new sales channels for Shopify. Your potential customers are spending their time, and likely shopping, in lots of different apps, platforms, and marketplaces. Now, you’ll be able to use Shopify to easily sell in all of them.

Sell on Ebates, Houzz, Wanelo, and more...

shopify hero ebates wanelo and houzz

Already, some of the world’s most popular apps are taking advantage of this. Soon you’ll be able to use Shopify to sell on Ebates, Houzz, and Wanelo, with even more channels coming soon.

Ebates, a pioneer and leader in online cashback shopping, makes it easy for consumers to shop for all their favourite brands in one place, either through the Ebates website or their mobile app. It’s the perfect channel for getting your products in front of a broad, growing community of shoppers.

Houzz, a popular interior design app, makes it easy to discover home improvement ideas while shopping for the products to accomplish them. With Houzz, users can snap photos and see what your products will look like in their house.

Wanelo, or Want, Need, Love, provides shoppers with a personalized feed of products, while also making it easy to find out what’s popular with other people. Most of their traffic is mobile, so selling on Wanelo will help you carve out space where people spend most of their time: their phone.

These new channels are only the start, expect many more to appear soon. Sign up to find out when these and other channels become available.

Hundreds of channels, one place to manage them

Managing several channels should be every bit as simple as managing one. With Shopify, you get a single place to run your business, one, unified platform for managing all your channels, products, orders, customers, and analytics.

To make selling through multiple channels even easier, we’ve made some improvements to Shopify. These improvements, which will be rolling out over the coming weeks, refine the channels experience and make it easier to explore new ways to grow your business.

To start, we’ve add a new item to the left navigation in Shopify. This navigation item gives you direct access to the channels section of Shopify.

shopify channels admin

From the new sales channel section, you can easily discover new places to sell, view their settings, and access their unique features, all in one place.

Over the coming months, we’ll be offering even more sales channels that you can connect to Shopify, and you’ll be able to access them all through this section.

If you’re a developer, you can read more about how to create a sales channel for Shopify here.