There’s no denying the power of combining urgency and our human proclivity for saving a buck. Discounts and coupons can make a big impact, but how do you make them work for your brand?
Hacking deep into your margin isn’t a sustainable strategy, but there are several clever ways to tap into the customer purchasing psyche without sabotaging your profits.
There’s science behind it: deals actually make people happier.
In ecommerce marketing, happy customers mean more sales. A good psychological pricing strategy (combined with a well-developed Shopify discount app) can do that.
We’ve handpicked a cross-section of the best Shopify discount apps to suit a range of budgets. Whether you’re running a BOGO (buy one, get one) deal, trying to grow your student audience, or counting down to a massive site wide sale, there’s a niche app to help you do just that.
Let’s make a deal!
13 Shopify discount apps for your Shopify store
1. Product Discount
A popular, top-rated app by Bold, Product Discount offers a blend of a few of the apps on our list. Create site wide sales or pricing discount products by brand, collection, or type—there’s no need for coupon codes. The app also allows you to schedule sales, and notifications for your customers via a countdown clock.
Cost: $19.99/month
2. Sales Popup — Pop up Discount
Hit your customers with incentive to stick around when they first visit or attempt to leave your store. The app integrates with your Shopify store, and new customers will see a pop-up with a special offer, and as customers move the cursor to close, another pop-up will do the same. Offer a coupon, free shipping, a special price, or a gift, along with customized messaging.
Cost: Free plan available (Paid plans start at $7.95/month)
3. Daily Deal
Boost conversion rates by creating promotions for your products or collections in one click. You can add a customizable countdown bar, to create anticipation for your deal. The app also lets you set up a daily deals page, where all of your rotating promos can live together.
Cost: Free plan available (Paid plans start at $$19.99/month)
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4. Exclusive Discounts
Provide special discounts for service-members, first responders, teachers and more with the exclusive discounts app. Exclusive discounts is able to verify customer status in a number of ways and provide them with exclusive discounts. For example, customers with a .mil email address will automatically qualify for military discounts.
Cost: Plans start at $19.99/month
5. Wheelio
Gamification can be a very effective marketing strategy. Self-proclaimed “lead generation on steroids”, Wheelio is an interactive app that gamifies the exit intent pop-up experience. You can customize when (time on site) and why (exit intent, visiting a specific page) the pop-up appears. Going beyond a simple discount offer, Wheelio allows customers the chance to engage to “win” an even better discount.
Cost: Plans start at $14.92/month
6. Product Label and Product Badge
Attract customers to sale items with customizable badges or labels that appear on collections and product pages. Badges can be used for other purposes, such as highlighting new or trending products, or giving discounts on certain product variants. Badges and labels come in several sizes, shapes, and colors to fit your theme and can be customized with dynamic text.
Cost: $7.99/month
7. Happy Birthday Email
New to the Shopify app store is Happy Birthday Email, an app that allows you to send automated and customizable birthday greetings to surprise and delight your customers. Use the email marketing feature to send a free gift or discount encouraging them to re-engage with your brand.
Cost: Plans start at $10/month
8. Sales Countdown Timer Bar
Similar to Daily Deal, Sales Countdown Timer Bar creates urgency with a limited time offer. A countdown bar at the top of your site can signal the start and end of your promotion, and a sliding scale feature (discount decreases over time), encourages customers to buy now. Set up Countdown Discount with no coding, and pre-schedule future promotions.
Cost: Free plan available. Paid plans start at $8.95/month.
9. Unlimited Bundles & Discounts
From the developers at Revy Apps comes Unlimited Bundles & Discounts. With this app, you can increase your conversion rate by creating product bundles and on-page prompts for customers to add products to their cart to get a discount.
Cost: Free plan available. Paid plans start at $13.99/month.
10. Bulk Discounts
With Bulk Discounts from Space Squirrel, you can create thousands of single use, limited use, or unlimited use codes with expiry dates, in just a few clicks. Bulk Discounts also allows you to run loyalty and affiliate programs in your online store, helping boost the weight of your brand-name via referrals.
Cost: Free to install. Additional costs are based on the number of discount codes created.
11. Upsell & Cross Sell - Selleasy
Selleasy by Logbase is an upselling and cross-selling app that automatically bundles or discounts products when they’re added to the cart. Run BOGO campaigns or offer a percentage discount if a customer purchases multiple items or hits a set cart dollar value.
Cost: Free plan available. Paid plans start at $6.99/month.
12. All In One Automatic Discount
All In One Automatic Discounts allows merchants to offer discounts for product bundles, high-volume discounts, bulk pricing, and more. The app also allows customers to "stack" their discounts, with each discount being listed on the cart page, so your customers can see how much they're saving.
Cost: Plans start at $9/month.
13. Wide Bundles ‑ Quantity Breaks
With Wide Bundles ‑ Quantity Breaks, merchants can add offers to product and collections pages throughout their entire store to bring awareness to quantity breaks and product bundling discounts.
Cost: Plans start at $14.99/month.
