Ecommerce Roundup, Feb. 28

Here’s this week’s dose of “I’ve posted the best and not the rest” for you…

The "2007 Ecommerce Success Report" is available at The report, compiled by , details the ecommerce sales over the 2007 Holiday season, what the trends and gains were, as well as the strategies that drove the results. There are some very interesting numbers in here, such as the comparison between early holiday and peak holiday conversions (a 66% increase) and a 27% increase in year over year revenue. Take a look and see if there is any information you can apply to your stores for next year.

Over on the Get Elastic blog you’ll find an educational article on SEO. It touches on the SEO Shenanigans a threat to Social Media debate, as well as providing great ideas for good search engine optimization that you can apply to your site.

ZenTrend’s has come up with a very innovative approach that combines ecommerce and customer driven content. Their iStyler allows customers to view potential future fashion offerings from their store and vote on whether they love it or hate it. As described by , the customer then gets a direct say in whether or not a piece makes it to the virtual shelf – thus prompting return traffic as well as providing real feedback in what is sometimes a hit-and-miss decision for fashion buyers. Not to mention it is completely addictive.

There’s a fun podcast over at Startup Nation, where they interview Kevin Harmon from on various approaches to ecommerce, including finding the best outlet for your products!

And finally…

Happy Birthday to you
Happy birthday to you,
Happy Birthday Ecommerce!
Happy Birthday to you!

Read the story of how the first ecommerce transaction took place on March 4, 1983 – with a 300 BPS modem and phone line, no less!


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