Happy St. Paddy’s! It’s been a while since you’ve seen one of these.. blame conferences and holidays! Here’s all the interesting ecommerce tidbits the Internet came up with for the last couple of weeks.
- At Vunet, "interesting survey results" highlight a big missed opportunity for small businesses to reach into the ecommerce market – thus leading to a great marketing opportunity for ecommerce providers and designers. In a survey conducted in 2007, “The company discovered that 23 per cent of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years.
But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere eight per cent of respondents had an ecommerce element on their sites.
“We were completely staggered by the tiny percentage of small business owners who were actively using their websites to generate sales,” said Jon Beal, managing director of Netflare.”
- eMarketer has an interesting article on the current percentage of internet users who buy online, and where the increase in ecommerce sales will come from: ””Most analysts including eMarketer say that online sales growth has more to do with incumbent online buyers increasing their ecommerce spending rather than increasing new online buyers,” said Jeffrey Grau, senior analyst at eMarketer.” They also talk about the shift in attitude by online purchasers: “buying without a human became an asset rather than a liability.”
- Check out the recap of the Effective Merchandising: What sells? webinar put on by Get Elastic ecommerce. I missed this session, so I’m particularly grateful for the chance to see the recap online. Read about Merchandising based on Intent, Smart Cross-Sell and Up-Sell Strategies, SEOandizing and more.
- Reuters’ article Indie Labels take ecommerce into their own hands shows an example of a new market opportunity for musicians: Selling their music directly to the consumer. Not only does this take the middle man out of the equation, it also gives the band the opportunity to give their fans access to music as well as merchandise. Designers, looking for clients? Try approaching your local indie rock band and see if they’re up for selling online.
- Over at Ecommerce Times, they’re talking about the increasing fickleness of online consumers, and how to increase customer loyalty by using personalized services.
- Fiinally, MSNBC posted an interesting article on "Transforming your website into a sales powerhouse". It’s full of tips on design, traffic conversion and using tools such as video and blogging. Check it out!
Got any interesting ecommerce tips? We’ll blog about ‘em.. just email me at shannon [at] jadedpixel [dot] com.