By now I'm sure you're familiar with the traditional set of social media sharing buttons. Here on the Shopify Blog we use Twitter, Facebook, inShare, and Google + buttons. StumbleUpon, Digg, and Reddit are pretty popular as well but we haven't started using them yet. There's an even newer breed of buttons quickly gaining traction and a Montreal based startup, Willet Inc, is thinking critically about the next generation of ecommerce social media sharing buttons.
But what about traditional sharing buttons?
"An early solution was for merchants to add sharing buttons to every product page. This hasn’t worked out as promised by social networks. While your products are very valuable and useful to your customers, they aren’t necessarily shareable. Sharing is about bringing value to or getting value from, your social network: entertainment, meaningful causes, or self-expression. Angry Birds plush toys are hilarious and shareable, but most products sold online aren’t."
Pinterest - Organize and share all the beautiful things you find on the web. People use Pinterest’s virtual pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Tumblr - A blogging service that has become the focal point of fashion on the web. Users obsessively post small updates like photos or quotes, follow each others fashion finds, and comment and repost other peoples discoveries.
Svpply - A growing community of people discovering the products they love. Use Svpply to keep track of the things you want to buy, or browse a personal feed of products from across the web, curated and filtered by the people and stores you find interesting.
We are trying something new at Willet! We’ve realized that Shopify stores are using borrowed sharing tools (Tweet, Facebook..etc..) We feel you need more appropriate sharing tools, so we're currently testing a free app called ShopConnection! The App will allow you to install Pinterest, Tumblr, and Svpply buttons quickly and easily on your Shopify store. Right now it's in Beta, but watch out for our pending launch in the Shopify App Store. For info on our Beta program go here."