Driving traffic to your site is a challenge every ecommerce entrepreneur must face. While there’s no quick and simple formula for ecommerce success, there are a few strategies you can employ to maximize the potential of every visit to your website.
Email marketing provides entrepreneurs with the ability to build relationships with their audience members. From sharing valuable content to guiding customers through the checkout process, smart email marketing helps drive traffic and increase revenue.
While social media and messaging platforms are the up-and-coming vehicle for online customer engagement, email marketing remains the leader. Recent research pegs the return on investment of email marketing at 3,800% for small and medium sized businesses.
A collection of insights, tips and tricks, this guide will walk you through everything you need to consider with an email marketing strategy.
What You’ll Learn
- Chapter 1: An Introduction - Get a brief introduction to email marketing and the four key business deliverables.
- Chapter 2: Why Email Marketing is the Key to Ecommerce Success - See the latest stats on email marketing and how it compares to other engagement strategies.
- Chapter 3: Choose the Right Email Marketing Platform - Learn the right questions to ask when selecting the right email marketing platform.
- Chapter 4: Growing Your Email List - Learn the fine art of collecting email addresses from your site’s visitors.
- Chapter 5: Segmenting Your Email List for Better Engagement - Understand the science behind strategically grouping your audience into focused groups.
- Chapter 6: Converting Subscribers into Customers - Create irresistible offers your audience segments get at the right time in the right place.
- Chapter 7: Ecommerce Transaction Emails You Should Be Optimizing (And How To Do It) - Learn how to humanize the purchasing and shipping process.
- Chapter 8: Proven Ecommerce Email Campaigns You Can Steal - Study a few simple success stories that can inspire your first move.
- Chapter 9: Email Analytics and How to Track Everything - Figure out what numbers to pay attention to and how they can help you improve.
- Chapter 10: 7 Tips for an Effective Email Marketing Strategy - See how the email marketing pros are optimizing their strategies.
- Chapter 11: Concluding Thoughts - Get a sense of what to focus and where to start.
Email marketing drives traffic, increases revenue and helps you build relationships with customers over time. Use this guide to get started and optimize your email marketing strategy today.