Instagram marketing is a springboard for independent creators to access massive audiences and monetize their talents. Businesses, especially those with strength in visual merchandising, also benefit from a presence on the go-to product discovery social platform.
Boasting more than two billion monthly active users, Instagram continues to be a favorite among marketers to reach potential customers. And as of 2025, Instagram is as popular as Snapchat and TikTok with coveted Gen Z consumers.
Interested in growing your business or personal brand? Instagram’s business and creator tools give you access to audience insights and other features to help you build your following and make sales. This complete guide walks you through the steps to create a winning Instagram marketing strategy, with tips on getting the most from the platform.
What is Instagram marketing?
Instagram marketing is the practice of using Instagram to promote a business or personal brand with the goal of growing followers, driving website traffic, generating brand awareness, or making sales.
How is Instagram used for marketing?
As with social media marketing on other channels like TikTok or Facebook, Instagram offers businesses a platform to market themselves with visual organic content, including image posts, Stories, and Reels. Instagram also offers partnership options (in which brands collaborate on posts), and paid advertising methods like sponsored posts with influencers and Instagram Ads.
Why use Instagram for marketing?
More than 60% of Instagram users fall into the 18 to 34 age group combined, making the platform an important channel for reaching Gen Z and millennial consumers. Many of these users use Instagram to buy products, and Instagram ranks below only Facebook as the most-used platform for social commerce.
Instagram makes it easy for businesses to sell to users who use the app for shopping. By linking products directly to your posts consumers move to your ecommerce site with a single click. Instagram’s integration with Shopify allows you to manage Instagram Shopping from your Shopify admin. This lets you sync vital information like sales and product data across the two platforms.
Additionally, Instagram is a highly visual platform that lets you capture the attention of potential customers through compelling photos and videos. You can use your posts to tell your brand story and exhibit your brand personality. Over time, this can lead to increased brand trust and brand loyalty.
For Instagram marketing to be effective, your target audience must be active users to see you marketing your business on social media. If your ideal customer is someone who spends time scrolling the “Gram,” Instagram marketing makes sense for your business. If your audience is more active on another platform, like Facebook, it’s better to focus on that platform instead.
16 tips for creating an Instagram marketing strategy
- Define and understand your audience
- Optimize your Instagram profile
- Post consistently
- Publish Instagram Stories
- Publish Instagram Reels
- Turn Instagram Stories into Highlights
- Share your values
- Set up an Instagram shop
- Develop a user-generated content strategy
- Run an Instagram contest or giveawa
- Work with Instagram influencers
- Try Instagram ads
- Build community
- Work with Instagram affiliates
- Go live
- Monitor and adjust your strategy
Below, you’ll find examples of real brands using the following Instagram marketing tips to reach their target audience and drive business. Let these Instagram Stories, Reels, and posts from successful brands guide your own Instagram strategy.
1. Define and understand your audience
Defining your intended audience is part of a thorough branding and marketing strategy, but it’s important to know your audience segment that uses Instagram. What makes this segment of your audience unique? What types of content do they respond to?
For analytics, use Instagram Insights, a free feature built into Instagram’s platform, to see your top-performing posts and content types. This can help you create more of the content your audience enjoys. When you set up an Instagram business or creator account, you’ll gain access to this suite of tools. You can see data for custom time frames in the past three months.
Instagram Insights also shares information on the countries and cities your followers are based in, as well as your followers’ gender and ages. This helps you tailor your posts to appeal to specific types of consumers.
For example, if you notice many of your followers are school-age, start posting timely back-to-school and spring break content. Or if most of your followers live in a certain city, consider partnering with a local influencer from that region.
Source: Instagram
2. Optimize your Instagram profile
Set up your profile to put forward a professional image. Include an avatar and bio that make it obvious this is your business’s profile. Include vital information like your location and hours (if you have a physical shop) and your contact information.
You might also use keywords in your Instagram bio to help boost discovery. A link-in-bio tool allows you to share multiple URLs, such as landing pages for particular campaigns or new collection pages on your website.
You can also include your slogan or tagline to help communicate your unique value proposition (UVP), or why shoppers should choose your products over those of your competitors. Story highlights, which appear in circular icons below your main bio and display previous content, help viewers explore specific product collections.
Here’s an example from Pair Eyewear. The company’s Instagram bio includes Pair Eyewear’s slogan (“One Pair, Infinite Possibilities”) and UVP (“Customizable glasses including Rx!”). A link in bio leads viewers to the company’s ecommerce site, and Story highlights let customers browse Pair’s different collections.
3. Post consistently
Post frequently enough to keep content fresh and users engaged. “In those early days, aim to get up to three to five posts a week if you can, and also figure out ways to make your life easier,” says social media consultant Rachel Karten, who runs the newsletter Link in Bio.
Rachel explains this could mean publishing a mix of easy-to-create posts (like social media trend videos) with more time-consuming posts (like a behind-the-scenes tour of your office or production facility).
To stay organized, schedule Instagram posts ahead of time within the app or with a third-party Instagram tool. Many also serve as editorial calendars. Be sure to test the best times to post on Instagram for your target audience. The optimal time may vary by day and time zone, and depending on your unique audience.
As you fill in your post schedule, account for any major events, holidays, and shopping seasons relevant to your business. Resist the urge to overplan and schedule. A flexible plan allows your brand to react to trends, memes, and world events as they happen, which helps your brand be more relevant online. To ensure your grid remains cohesive, keep your Instagram aesthetic in mind even with trend posts.
It’s easy to become reactive in social media marketing, so keep your eye on the big picture. Consider setting goals for your Instagram marketing efforts at large, then work backward to schedule posts to reach specific goals.
This is part of a content strategy. For example, maybe you want to drive sales of your new Halloween collection, so plan biweekly Halloween-related posts starting in mid-September.
Take this example from skin care and makeup brand Rhode. The company’s recent posts serve a goal of promoting the brand’s new peptide eye masks. The posts fit together aesthetically, too, because they feature white and gray tones.
4. Post Instagram Reels
“Instagram Reels are a powerful tool for small business owners,” Rachel says. “Because Instagram has this Reels tab where you can watch Reels in an almost TikTok-like scroll fashion … a video of yours that picks up steam could be put in front of a whole new audience.”
Instagram Reels can be particularly useful for smaller accounts. For profiles with less than 50,000 followers, Reels attract more impressions than carousel posts, according to Socialinsider.
To make sure your Reels feel fresh (and to increase their odds of getting picked up by the Instagram algorithm), keep up with Reels from creators and other brands. “Looking at your Reels tab and watching them and seeing what type of trends are popping up can be really helpful,” Rachel says. (Rachel also recommends following Instagram’s @creators account.)
While following trends may help your content feel current, always infuse your Reels with your unique brand perspective. “They’re a really good way to add personality and show the people and process behind your business or product,” says Rachel.
Here’s an example of this from skin care brand Dieux. The company uses Reels as an opportunity for brand storytelling. In this video, founder Charlotte Palermino talks about how she came up with the brand name Dieux.
5. Publish Instagram Stories
Instagram Stories, which last only 24 hours, appear at the top of mobile Instagram feeds and are generally published to showcase timely content like information on product drops or real-time event photos. You can save Stories to your Highlights to let viewers watch them after the 24 hours is up.
Instagram Stories can be more intimate than Reels, because users will only see them if they follow you and navigate to your profile. Alternatively, if you add a location and users search for that location, they’ll see it.
Stories are a great place to reward loyal customers and keep new followers engaged. Use Instagram Stories to send exclusive promo codes, announce follower-only access to new collections, or invite followers to in-person events.
In this example from olive oil brand Graza, the company uses Stories to tell followers about an event, encouraging viewers to keep watching its Story to stay up to date.
6. Turn Instagram Stories into Highlights
To immortalize your best Instagram Stories on your profile, organize them into Story Highlights. These are collections of Stories you categorize by type, product, season, or purpose. This helps new followers get familiar with the type of Stories you post. It can also help users delve deeper into individual product collections.
Here’s what’s featured in the Highlights for Pair Eyewear. They include Stories about the brand’s Totally Tortoise, Hearth and Harvest, and Spooky Nights collections.
7. Share your values
Consumer trends increasingly point to the importance of social and environmental responsibility for brands. In fact, 51% of Gen Z and millennial consumers expect brands to speak out about social and political issues, according to Statista. To meet this expectation, be transparent about your brand values, and use social listening to make sure you voice your values when it matters most.
Instagram is a great place to share your brand’s stance on issues and be transparent about your sustainable business practices. Include this content in Stories, Reels, or regular photo posts. Here’s an example from the fashion brand Thief & Bandit.
8. Set up an Instagram shop
If making sales is your main reason for using Instagram marketing, minimize the friction from turning a follower into a buyer with Instagram’s built-in ecommerce features. Instagram Shopping lets you list products for sale in posts, allowing viewers to click on a product to complete their purchase on your ecommerce site.
Selling on Instagram is easy with Shopify, because Instagram is one of several social selling platforms you can link with your ecommerce site. Easily sync product images, descriptions, prices, and sales data.
To feature a more complete collection of your products, create a customized in-platform shop for target customers. When they’re ready to buy, a product link takes them to your website. These features make it easy to quickly convert customers, because the browse-to-buy flow is seamless.
9. Develop a user-generated content strategy
User-generated content (UGC) is a powerful tool for earning trust and social proof for your brand.
Customer testimonials and images and videos of real life customers loving your products back up your product claims. Plus, when you repost a fan’s UGC, you show customers you’re listening to them.
Repost UCG to your feed or Story. If you do the latter, consider rounding up your UGC Stories in a Highlight on your profile so viewers can see them for longer than 24 hours. Try incentivizing UGC with a discount or perk like a giveaway entry, but sometimes reposting a smaller creator’s content to your larger audience can be incentive enough.
Tip:How to Repost on Instagram
Take this example from Rancho Gordo. The heirloom bean company frequently reposts users’ cooking videos using its products.
10. Run an Instagram contest or giveaway
Instagram contests and giveaways incentivize engagement and sharing, giving your brand more reach and brand awareness for a low cost (the value of the prize).
A few common examples of Instagram marketing contests include:
- Follow and comment for entry. Ask Instagram users to follow your Instagram account and comment on specific Instagram posts to enter a giveaway.
- User-generated content. Ask customers to create content like a review or unboxing and tag their post with a branded hashtag, so you’ll see it. As a bonus, this creates testimonials to share on social media.
- Collaboration giveaway. Partner with a compatible brand to create a co-branded giveaway package so both brands benefit from exposure to wider audiences.
Here’s an example of a giveaway from snack brands Fruit Riot and Good Girl Snacks.
11. Work with Instagram influencers
Partnering with an Instagram influencer encourages users to engage with content about your products. According to Dash Social, creators drive six times higher engagement than brands on Instagram.
To help ensure the influencer’s content feels authentic to viewers, reach out to creators you think would actually purchase your products. Check to see whether the influencer’s values and aesthetics match those of your company, too. This supports brand consistency, which improves brand loyalty over the long run.
Erika Geraerts, founder of beauty brand Fluff, uses this strategy when selecting creators to represent her company. “We want [to work with] people who we think align with our values and our brand representation or aesthetic,” Erika says on an episode of Shopify Masters. “They are people whose feeds look like the type of person who would buy Fluff themselves.”
In this example, musician and creator AZURE discusses gifted Fluff products she received:
Once you’ve found an influencer partner, create partnership posts to appear on both your profile and the influencer’s profile. This helps ensure your followers see the influencer’s content, too. Here’s an example from tinned fish brand Fishwife:
Embed12 https://www.instagram.com/p/DOCB2iNCdIq/
12. Try Instagram Ads
While there are many ways to reach potential customers through organic Instagram marketing, paid Instagram Ads can offer widened reach and better targeting. Integrating your Shopify site with Instagram Ads is easy with the Facebook and Instagram app, available for free in the Shopify App Store.
To display targeted ads, install the Meta pixel on your Shopify site. This tiny piece of code tracks visitors’ behavior on your site in order to show them relevant content on Instagram and Facebook.
Then, use Meta Ads Manager to design your campaigns. Identify your goal, such as awareness, lead capture, or sales, then optimize the campaign for it. When you design your ad creative, choose from formats including Reels, image carousels, and Stories.
Take this example of an Instagram ad from FreshPatch, an ecommerce brand that sells real grass patches for dogs. Note that the ad includes a Shop Now button that lets viewers seamlessly jump to FreshPatch’s ecommerce site to complete their purchase.
13. Build community
Instagram marketing works best if you nurture your brand’s presence. To find success on Instagram, it’s important to follow up with your community, stay engaged, and treat the platform like a two-way communications tool.
A few ways to build community include:
- Reposting content about your products from loyal customers
- Liking, commenting on, and sharing content from complementary brands and influencers
- Using Reels and Stories to answer community questions
- Responding to comments on your posts
- Responding to direct messages
- Inviting fans into your process by sharing behind-the-scenes videos
- Running polls or creating other interactive content
Set Active founder Lindsey Carter communicates with her most loyal fans via an Instagram broadcast channel. “I talk to them every day, and if I go a day without talking to them, I miss them,” Lindsey says on an episode of Shopify Masters. “You can’t fake that type of connection.”
Inevitably, consumers will use your Instagram page as a customer service channel. Even if you hadn’t intended it, customer questions and complaints may fill your Instagram comments and DMs. Properly address these queries to make your followers feel heard and cared for, and ultimately, to keep them in your community.
“I still to this day answer as many DMs as I can from strangers,” Lindsey says. “I think being able to feel connected to me as a founder makes people feel special.”
For queries you can’t personally answer, create guidelines on how to handle customer service on Instagram. Make sure everyone involved with your Instagram profile is on the same page, so that responses share the same brand voice and the same method to remedy certain issues. This consistency helps make your brand appear professional while ensuring customers leave interactions satisfied.
14. Work with Instagram affiliates
Affiliate marketing refers to working with influencers, publishers, and marketers to get wider exposure for your brand and products. With an affiliate marketing model, these partners post unique affiliate links on their social channels and/or within their content. If someone purchases through a partner’s link, you compensate them for bringing the customer to you.
Affiliate marketing is a form of cost-per-acquisition (CPA) marketing (you pay only when you’ve acquired a purchase or lead). This quality makes affiliate marketing a good option for brands that don’t want to invest too much in their marketing efforts upfront.
It also makes it easy to see what is and isn’t working with your Instagram affiliate marketing strategy. “Since the CPA model tracks right down to an individual sale, businesses can see exactly how their various marketing efforts are contributing to each customer’s purchase,” says Jerrid Grimm, head of publisher marketing at impact.com.
15. Go live
In late 2024, more than a quarter of internet users reported watching livestreamed videos at least once a week, according to Statista. You can start using this popular content format with Instagram’s livestreaming feature, Instagram Live.
Instagram Live offers a unique way to connect with your audience and gather real-time feedback. Some brands use it as a promotional tool to launch a collection or announce a sale. Drum up excitement for your announcement, then share the news live.
Additionally, you can use Instagram Live as an educational tool to teach your followers about your area of expertise. That’s what Amy Smilovic, founder of clothing brand Tibi, does in her weekly Style Class sessions. These livestreams, which give fashion advice to her followers, can help encourage viewers to purchase Tibi products while offering standalone value (viewers don’t need to own Tibi products to benefit from these posts).
16. Monitor and adjust your strategy
As you implement Instagram marketing strategies, the first few months will require a lot of trial and error. But as data starts rolling in, closely monitor the performance of your efforts and make necessary adjustments.
For example, maybe you notice that one type of post does better than another, so you publish that type of post more frequently and cut the other type. Instagram Insights provides these analytics. You’ll see Instagram Insights below your bio on your Instagram profile. Once you tap it, you’ll see data on the following:
- Accounts reached. The number of unique Instagram accounts that have seen your content at least once in a specified time period, as well as the demographic information of those accounts
- Accounts engaged. The number of unique accounts that have interacted with your content with breakdowns by location, age, and gender
- Instagram profile activity. How many people have visited your Instagram profile and how they’ve engaged with it (e.g., did they click on the Email or Shop buttons?)
- Total followers. Trends across your follower count, including how many followers you’ve added or lost over a given period
- Content you shared. The number of Stories, Reels or photo posts you shared during the given time period
- Interactions per post. For each post, the number of views, accounts reached, accounts engaged, interactions like comments, and ad insights (like the cost per ad)
How to set up an Instagram business account
An Instagram business account unlocks features like the ability to add contact information, promote specific posts, and add Instagram Shopping to your account. Note that this isn’t the same as a blue check (Instagram’s verification badge). You’ll have to get verified on Instagram separately, but doing so can signal that you’re a reputable page.
Here are the steps to set up a business account:
1. Head to your profile and tap the menu icon in the upper right corner to open the Settings and activity menu. Select “Account type and tools.”
2. Select “Switch to professional account.”
3. A screen outlining the benefits of professional accounts will pop up. Select “Next.”
4. Choose between a creator account and a business account, then select “Next.”
5. Add the contact details you’d like to show on your profile (you can also leave these fields empty and add in this information later).
6. If your business has a Facebook page, link it here to take advantage of features like synced in-app storefronts.
7. Start setting up your new business account with Instagram’s checklist. If you forget Instagram places a reminder banner at the top of your profile.
Instagram content formats
There are three formats of content you can post to Instagram. Each has its own benefits and use cases for brands.
Instagram Posts
Posts are the original Instagram content format. These are the images that live on your grid and appear in your followers’ feeds as well as on the Instagram Explore page. These can be single-image posts, carousel posts, Reels, and even single video posts. Here’s how posts look on an Instagram profile.
Alt: Instagram posts on the profile of French Connection.
Caption: Source: Instagram
Instagram posts perform best when they’re carousels, rather than standalone images. According to a 2025 study of 10,000 posts conducted by CreatorsJet, carousels had a 1.38% engagement rate, Reels had a 1.23% engagement rate, and single images had a 0.72% engagement rate.
Instagram Stories
Stories are images or videos that appear for 24 hours in your Stories section, which is linked from your profile image. You can save Stories in your Story Highlights (visible on your profile page) to let viewers watch stories beyond the first 24 hours.
Instagram Stories are great for time-sensitive content like event info or limited-time deals. They’re also great for content that might not fit the aesthetic of your feed but that you still want to show your followers. Here’s an example from shoe brand Rothy’s. When you click on the brand’s profile picture, Stories appear.
Alt: Rothy’s Instagram profile.
Caption: Source: Instagram
Alt: Rothy’s Instagram story.
Caption: Source: Instagram
Instagram Reels
Reels are videos that live in the Reels section of your profile and on your main profile page alongside image posts. They’re perfect for interviews, behind-the-scenes content, and informational deep dives.
Like posts, Reels appear in users’ feeds as well as in the Reels tab and Instagram Explore page.
Reels can be especially helpful for expanding your reach: they have 2.25 times the reach of carousel posts and 1.36 times the reach of single image posts, according to CreatorsJet.
Travel bag company Lo & Sons has 130,000 Instagram followers, but this Reel sharing its founder’s story has 1.5 million views:
Instagram marketing content ideas for 2026
Within Reels, image posts, and Stories, there are several content types you can use to mix up your feed, jump on trends, and attract wider audiences. These include:
User-generated content
This refers to content reposted from your customers to your account. In this example from the seafood company Island Creek Oysters, the brand reposted a customer’s photo of oysters at its restaurant.
Alt: Island Creek Oyster’s Instagram Story.
Caption: Source: Instagram
Influencer content
Work with influencers to produce content for your brand, then post it to your account. Here’s an example from Graza showing a paid partnership with influencer and cookbook author Ben Siman Tov.
Alt: Graza influencer post with Ben Siman Tov.
Caption: Source: Instagram
Behind-the-scenes videos
Give your followers an intimate glimpse into your business by showcasing your warehouse or studio. Or, show the behind-the-scenes process of developing a particular product or project.
“I think every business owner should think about things that your business or process does that only you could really show,” says social media expert Rachel Karten. Displaying this type of content ensures your posts are unique while helping viewers connect with your brand on a more personal level.
This example from fashion brand Damson Madder is an Instagram post showing how the company made its campaign film.
Alt: Damson Madder behind the scenes video.
Caption: Source: Instagram
Tutorials and DIYs
Teach your followers how to do something related to your products. For example, makeup brand Pat McGrath frequently posts Instagram tutorials showing how to complete a makeup look with its products.
While these tutorials feature Pat McGrath products, they also show general makeup techniques useful for viewers regardless of whether they use the brand’s makeup items.
Alt: Pat McGrath tutorial Instagram post.
Caption: Source: Instagram
Contest posts
Run a giveaway or contest to incentivize your followers to take a specific action, like introducing new consumers to your account (via tagging friends in your comments) or capturing leads through a sign-up form. This is a great example of the latter from the tinned fish brand Fishwife.
Alt: Fishwife giveaway Instagram post.
Caption: Source: Fishwife
Instagram giveaways are also a great way to get involved in brand partnerships, which helps boost your reach and expose your company to new audiences. With brand collabs, you and your partner brand gain access to each other's audiences when you both post about the partnership.
Informative content
Teach Instagram users about your product or service. Educate your audience about your broader industry, like in this video from makeup and skin care brand Dieux.
Here, Dieux co-founder Charlotte Palermino talks about why some international sunscreens are banned in the United States. This type of value-add content positions your account as a destination for interesting and insightful information, rather than just shopping.
Alt: Dieux informative Instagram post.
Caption: Source: Instagram
Topical and trending content
Jump on social media trends and add your brand’s perspective or humor. These can help increase brand awareness and help you solidify your brand personality. This example from shoe brand Rothy’s uses a popular social media video trend (shaking hands to the sound of PinkPantheress’s song “Illegal”) to discuss its referral program.
EMBED: https://www.instagram.com/p/DMGV_8LspDW/
Meet-and-greet posts
Introduce your founder and staff. These types of posts work great as interview videos, such as in this example from the shoe brand Larroudé.
In this video, the brand introduces the company’s co-founder and creative director, Marina Larroudé, who walks viewers through her creative process.
Check in with your staff before filming. “Most employees don’t have ‘appear on camera’ in their contracts,” Rachel says. “Assuming that every employee at your brand wants to be on camera and wants to be a personality is something to watch for. Make sure that the people who you’re asking to be on camera want to be on camera.”
Announcement posts
Give your Instagram followers the first glimpse of new products by announcing them on Instagram. You can also announce brand collaborations or even new purchase locations, like in this post from condiment brand Fly By Jing announcing that its soy noodles are now available at Costco.
Alt: Fly By Jing Instagram post announcement.
Caption: Source: Instagram
Deals and discount content
Offer deals to followers to thank them for their loyalty, and consider using Instagram Stories for limited time deals. These might be discounts or sales that are widely available on your website, but advertising them on Instagram can make followers feel like they’re in the know. Here’s an example from makeup brand Glossier.
Alt: Glossier Instagram post advertising a sale.
Caption: Source: Instagram
Marketing on Instagram: Apps and tools
For those with an Instagram business profile, built-in features like Instagram Shopping and Instagram Insights can help you run more effective Instagram marketing campaigns. However, if you find you need more functionality to run your campaigns (or to put them on autopilot), you might consider using a few third-party social media tools.
If you run an ecommerce store on Shopify, you can access a suite of Instagram tools in the Shopify App Store to supercharge your Instagram marketing efforts. Some notable apps include:
- Facebook & Instagram by Meta. This app syncs sales and product information across your online store and Instagram Shop.
- Instafeed, Socialwidget, and Foursixty. These apps add your Instagram feed to your online store, helping you showcase engaging content to your site visitors.
- Judge.me. This product review app converts customer reviews into content for your Instagram Stories, Reels, and posts.
- CapCut, Veed, or Mirage. For Reels, Rachel Karten recommends third-party captioning tools over Instagram’s built-in version; these mobile apps make it easy to autogenerate captions.
Start marketing on Instagram today
Instagram marketing is a worthwhile endeavor, because it offers brands the opportunity to tell their story, bring potential customers behind the scenes, and launch promos in real time. Instagram marketing can be especially effective when trying to reach millennial and Gen Z consumers. That’s because people between the ages of 25 and 34 make up more than 31% of Instagram users, according to Statista.
You don’t need a million followers to unlock the potential of marketing on Instagram. Even with a limited budget, Instagram can give you the opportunity to reach more prospective customers and ultimately grow your business. A solid Instagram marketing strategy that puts your target audience first can drive real results for your brand.
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Instagram marketing FAQ
What is Instagram marketing?
Instagram marketing is the practice of promoting a business, brand, product, service, or personal brand on the social media network. It includes both organic marketing tactics and paid ads and sponsorships. Examples of Instagram marketing include product announcements in Instagram Stories, ads in users’ Instagram feed, and Instagram Reels that share a brand story.
How do I start Instagram marketing?
You can start Instagram marketing by creating an account on the Instagram app and converting it to a business profile or creator account. Next, develop an Instagram strategy and content creation plan. You will use this to guide you as you post paid and organic Instagram Reels, Stories, and posts to promote your content.
How do I promote my business on Instagram?
Promoting your business on Instagram starts with an Instagram marketing strategy. Start with these steps:
- Create an Instagram business profile.
- Define your Instagram audience.
- Optimize your Instagram profile.
- Develop an Instagram content strategy.
- Post Instagram Stories, posts and Reels to promote your business.
- Try influencer marketing.
- Engage with your target audience.
- Track performance through Instagram Insights and make improvements.
How do you succeed in Instagram marketing?
The best way to use Instagram for marketing is to employ a number of Instagram marketing tactics, track their performance, then invest in the tactics that have proven successful. This will help you develop a winning Instagram strategy. Some Instagram marketing tips include the following:
- Use relevant hashtags in Instagram captions.
- Gather user-generated content using a branded hashtag.
- Share user-generated content in Instagram Stories.
- Optimize your Instagram bio to tell potential customers what you’re about.
- Leverage Instagram shopping features.
- Schedule Instagram posts ahead of time.
- Share Instagram videos that include behind the scenes content.
How much does Instagram marketing cost?
Instagram marketing costs range from free (for organic marketing) to as high as your budget will allow (for ads and influencer posts). The cost of Instagram Ads depends on whether you pay per click, impression, or engagement. It also depends on your target audience, your industry, and other parameters you set within Instagram’s ad manager. Costs to work with influencers on Instagram marketing campaigns can range from a couple hundred dollars to more than a million for top celebrities.
