ICYMI: Highlights from NYC and LA, New Lyst Sales Channel, and a BFCM Update

ICYMI: Highlights from NYC and LA, New Lyst Sales Channel, and a BFCM Update

There are only four weeks left before the busiest shopping event of the year. It’s crunch time! While there’s plenty to do to prepare yourself, it’s not too late—you can still get in on the action and tap into the Black Friday Cyber Monday spending frenzy.

Since we hope that you’re busy preparing your store for BFCM, we recently introduced ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on between launching seasonal products and managing inventory.

In this third edition, we’re recapping all of products and features we’ve launched in the past two weeks, introducing our latest webinar series, and bringing you up to speed on what’s trending in the world of commerce.

Here’s what’s up at Shopify, in case you missed it:

New in Product

Lyst

Lyst for ShopifyWe’ve partnered with Lyst, the largest global fashion search platform, to help Shopify merchants sell to more customers globally. You can now access over 65 million luxury-focused shoppers using Lyst, and easily list your products alongside global brands and designers like Alexander McQueen, Nordstrom, and J.Crew.

This new sales channel is available to merchants selling fashion-related products in the U.S., U.K., Germany, Sweden, Finland, and Austria.

Install the Lyst Sales Channel

Product Collections on Mobile

Shopify Product Collections on MobileNearly every Shopify store owner uses collections to organize and present products to customers. Now, you can manage collections from the Shopify app, helping you effectively run your business from the palm of your hand. This is an especially important update as we ramp up to the busiest shopping season of the year.

With this new feature, you can easily create and update product collections at a moment’s notice, right from your phone.

Try Product Collections on Mobile

Shopify Payments Expands to Singapore

Shopify Payments is the simplest way to accept payments online and in store, and eliminates the hassle of setting up a third-party payment provider. It also comes fully integrated with your store, letting you manage your business financials in one place.

We’re pleased to announce that Shopify Payments is now available to all merchants in Singapore. Learn more about Shopify Payments and Singapore transaction fees.

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Recap: What Launched in the Last Two Weeks

  • Shareable Discount Links: this new feature allows you to create discount links with one click. Share these links via social or other marketing efforts to direct customers to your homepage and automatically apply the discount code to their cart. Learn more or create a Shareable Discount Link.

  • DHL Integration: the world’s leading international express shipping provider is now an option in Shopify Shipping. You can ship with the same premium carrier the big global retailers use, with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories. Learn more or start shipping internationally now.

  • Marketing Activity and Sales Attribution Reports: these new reports give you a comprehensive understanding of how your marketing efforts are performing. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns. Learn more or see your reports.

  • New Retail Analytics: for merchants selling in-person using Shopify POS, we’ve introduced new analytics like Sales by Location, and Sales by Staff. Gain actionable insights into understanding your retail business and benchmark your results week over week or year over year. Learn more or see your reports.

Shopify Workroom

Shopify Workroom We’re back from LA and NYC, where we met face-to-face last week with Shopify merchants at our Workroom events in each city. While there, our gurus and partners helped store owners prepare for BFCM with 1:1 appointments and evening panels.

Over 3400 store owners attended the events, some travelling over 200 miles for face time with Shopify Gurus, experts, and fellow entrepreneurs.

At the events, we met some inspiring store owners in our travels, like Laura who developed Kirrin Finch, and Todd and Giovanni of Putchipuu. Stay tuned for their full stories, coming up soon on the Shopify blog.

Kai Avent-deLeon of Sincerely, Tommy
Q&A with Kai Avent-deLeon, Owner and Creative Director, Sincerely Tommy
Shopify Workroom
Shopify Workroom Evening Events

We’ve also recorded all of the great education that came out of the event and will be bringing it to you right here in the coming weeks. 

Interested in meeting Shopify in your city? Sign up to be notified about future events.

Black Friday Cyber Monday

We’ve recently launched our BFCM Webinar Series for the second year in a row. Tune in each Friday for an hour of in-depth learnings from our own Corey Ferreira. Missed one? Don’t stress—you can access the content to replay later.

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Black Friday Cyber Monday Webinar Series #2: Ultimate Black Friday Cyber Monday Traffic Strategy

October 27, 2017 @ 2pm ET

Learn how to drive traffic in time for and on Black Friday Cyber Monday.

Sign up for webinar

As always, the BFCM Toolbox is a great place to start—it’s a hub for all of the tools and education you need to win BFCM this year.

💡 BFCM Tip: If, like many merchants, you make most of your sales over BFCM and leading up to the holidays, forecasting is a great way to ensure your expenses are covered during the slower months.

Read: Forecasting for Seasonal Businesses: Turn Big Months into Great Years

This Week in Commerce

What’s new in the world of commerce? Stay on top of trends in your industry to stay competitive. Shopify is continually evolving to bring you the products and features you need to meet the demands of an ever-changing industry.

Here are the top stories in commerce this week:

How to Get the Word Out About Your Ecommerce Site in Time for Black Friday and Cyber Monday via Entrepreneur

“For ecommerce sites, the opportunity is enormous. Last year, consumers spent $5.27 billion in online purchases during Black Friday and Thanksgiving, and another $3.45 billion on Cyber Monday.”

From sweets to furniture: The secrets of selling online via BBC

“Claire Kent and Bill Byrne, the husband-and-wife team behind luxury running wear, Iffley Road, found that replacing their bespoke website with the ‘easy and intuitive’ e-commerce platform, Shopify, made a big difference to their online business.”

Iffley Road British Crafted Runwear, Powered by Shopify

Nordstrom Thinks Half Its Business Could Be Online Within 5 Years via Fortune

“...e-commerce and stores now need to feed business to each other, rather than compete. For instance, by processing online returns in stores, such chains drum up more traffic, as they do by offering in-store pick up for online orders.”

Stay Social

Our social team is pumping out a steady stream of motivation and helpful advice to keep you going through BFCM and beyond. Follow along on Twitter, Instagram, Snapchat, and Facebook and be sure to share your questions, promotions, and tips using #BFCMwin!

About the Author

Dayna Winter is a Storyteller at Shopify. She follows more dogs than humans on Instagram and isn't a real redhead.

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