ICYMI: Introducing Hatchful, New Amazon Categories, and a BFCM Update

With Halloween in the rear-view and tinsel and cranberry sauce displacing pumpkin pies from store shelves, you can’t deny the obvious: the holiday shopping season is officially in full swing. We’re only 14 days away from Black Friday Cyber Monday, and mere weeks until expedited packages land under the tree.

Are you ready? Do you have enough inventory? Is your shipping strategy locked? There are a million things to think about, but we’re here to help lighten the load.

We know you’re busy, so we’ve condensed all things Shopify into this 5-minute read (give yourself a break—you deserve it). If you’re just joining us, ICYMI (In Case You Missed It) is a bi-weekly roundup of bite-sized news to snack on between stocking up on inventory and running holiday pop-ups.

In this fourth edition, we’re introducing a couple of exciting new products, especially if you’re looking to build a brand from scratch or buy an existing business. As always, we’re also bringing you education and resources to get you over the BFCM hump and stay energized through shipping the last of your holiday orders.

Here’s what’s up at Shopify, in case you missed it:

What’s New in Product


Hatchful is a new mobile app aimed to help you create a visual identity for your brand. You can now create beautiful graphics for your business (even if you have no design skills) from the palm of your hand. Tell Hatchful a little bit about your business and it guides you through the design process with tailored recommendations.

Choose from hundreds of logo templates and color palettes, with full control over editing. Along with your newly-created logo, you’ll get branding for everything else, including: YouTube page designs, Facebook cover images, Instagram avatars, and more.

Whether you’re already a Shopify merchant, or just starting to think about a business idea, Hatchful is free to use. Premium features are available at an additional cost.

Install Hatchful

Amazon Electronics Category

With the Amazon sales channel, you can sell on the world’s largest online marketplace conveniently through Shopify. In August we introduced to the channel Brand Registered Listings and 7 new categories. This week, we’re adding another: you can now list and sell electronics on Amazon with Shopify.

Note: the Amazon channel is currently only available to store owners selling in USD.

Add Amazon Channel


Exchange is Shopify’s marketplace for buying and selling stores. If you’re looking to hit the ground running with your own business, bypass the build stage by buying an existing business.

Browse over 3000 ready-to-go businesses for sale, from starter stores to established ecommerce brands.

Buy or sell a business securely with the Exchange app:

  • Traffic and revenue data is pulled directly from Shopify. Sellers can’t edit this data, so buyers know that what they see is what they get.
  • Payment exchanges hands securely via Escrow.com and only when both buyer and seller agree that terms are met.

Learn more: How to Buy a Business on Shopify Exchange: A Step-By-Step Guide

Browse stores for sale

Recap: What Else Launched This and Last Week

  • Buy Online for Shopify POS: improve the shopping experience for customers in your retail store while boosting sales. Sales reps can create an online cart while customers browse in-store, then email it to them so they can buy online later. Learn more or get started with Shopify POS.
  • eBay Channel: access a customer base of over 171 million buyers with the eBay channel for Shopify. The channel effortlessly syncs with your store—easily list and sell on eBay while conveniently managing the fulfillment and inventory process within Shopify. Learn more or start selling on eBay.
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Black Friday Cyber Monday

There are only two weeks left until BFCM. If it snuck up on you while you were busy doing the million things you do as a business owner (we can’t believe it either!), don’t worry—we’ve put together a handy guide to planning and executing a BFCM marketing campaign at the last minute.

The BFCM Toolbox is another great place to get your bearings and find the tools and education you need to win BFCM this year. And, today is the last webinar in our 4-part BFCM series. Sign up to attend live or access replays of previous episodes.

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Black Friday Cyber Monday Webinar Series #4: Tracking, Measuring, and Scaling Your Black Friday Cyber Monday Success

November 10, 2017 @ 2pm ET

Learn how to use your data and results from Black Friday Cyber Monday, and apply your learnings into growing and scaling your store before the next Black Friday Cyber Monday.

Sign up for webinar

💡 BFCM Tip: don’t forget about BFCM shoppers after the craze has settled—turn those deal-hunting new customers into repeat customers and brand advocates. Read: 8 Post-Sale Emails To Turn New Buyers Into Lifelong Fans

Don’t forget about BFCM shoppers after the craze has settled—turn those deal-hunting new customers into repeat customers.

This Week in Commerce

What’s new in the world of commerce? Stay on top of trends in your industry to stay competitive. Shopify is continually evolving to bring you the products and features you need to meet the demands of an ever-changing industry.

Here are the top stories at Shopify and in commerce this week:

Why QR codes are on the rise via The Economist

“Interest in QR codes has grown more rapidly following Apple’s launch. Shopify...has created a tool to generate QR codes that customers can place on products, advertising and in stores.”

Go inside the gorgeous New York apartment where everything is for sale via Business Insider

“The Apartment by The Line is a high-end home and fashion retail space in SoHo, Manhattan, that's set up like a real home. Assembled Brands aims to help small companies within the home, fashion, and beauty space by providing various business services.”

Shopify Just Made Online Shopping Even Easier for Holiday Customers. Here's How to Take Advantage via Inc.com

“In a time where many potential customers leave your website on the hunt for the best discount code possible, Shopify has stepped up to offer users shoppable discount code links, that will automatically apply the discount code to your potential customers shopping cart.”

Stay Social

There’s nothing like the collective energy of hundreds of thousands of entrepreneurs to keep you motivated through the busy selling season. Stay connected to your community and get up-to-the-minute stats, inspiration, and tips from our social team. We’re here to help you win BFCM this year!

Follow along on Twitter, Instagram, Snapchat, and Facebook and be sure to share your questions, promotions, and tips using #BFCMwin!