
Case Studies
The Shopify community is home to over a million independent business owners like you, many of whom have overcome their share of challenges to get to where they are. If you're struggling with a specific problem, explore our case studies for ideas and solutions that you can bring back to your own business.


Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

Pizza in the Post: How Pizza Pilgrims Moved Their Restaurant Online

Building a Multi-Million Dollar Fitness Brand Without Paid Marketing

Meet the Three-Person Team Behind a Global Giftware Company

Starting a Retirement Business: How This Former Teacher Became an Alpaca Rancher

Closing the Social Distance: How These Businesses Are Creating a Sense of Community

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

How Heatonist Became the World’s Top Hot Sauce Website (And Found a 3PL to Grow With)

The Fulfillment Stress That Comes with Unprecedented Press (And How Baloo Living Solved It)

Planting Change: How This CBD Beauty Brand Hopes to Lift Rural America

A Chocolate Maker’s Recipe for Retail Success

Overcoming Seasonality: How to Build a Successful Agritourism Business

6 Creative Ways Founders Are Combatting Homelessness

WooCommerce to Shopify: How and Why to Make the Move

Wholesale to Scale: How A Former Interior Designer is Keeping Up With Unexpected Demand

From Realtor to Retailer: How Strategic Financing Helped One Entrepreneur Scale Quickly

Scaling Sales on eBay: How One Business Balances Growth, Customer Service, and Life

Etsy and Shopify: How Three Makers Used Both to Grow Their Businesses

How I Build and Sell Handmade Products in My Spare Time

How This Canadian Footwear Brand Is Finding Success Focusing on Heritage and Style

Launching a Successful Brand: How Panacea Made Over $16,000 in 30 Days

Why Digital Brands Need Physical Retail: an Evening with Bulletin's Co-Founder and COO

Get Inspired: 8 Great Small Business Stories from Shopify Workroom

Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales

The Art of Reinvention: One Couple's Secret to Keeping Their Seasonal Business Thriving

How This Indie Game Made 60% of Its Annual Merch Revenue in 30 Days

How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You)

Cashing in on Custom: Lessons from a 6-Figure Seasonal Candy Brand

How This Tree-Planting Charity Is Helping Reforestation Efforts Around the World

What Raising Kids Taught 9 Entrepreneur Dads About Work-Life Balance

How a Homegrown West Coast Brand Found an Audience in its Own Backyard

Local Pride is the Active Ingredient in this Body Care Brand’s Global Success

Community is at the Heart of One Small Town's Commercial Success

5 Low-Cost Guerrilla Marketing Tactics to Grow Your Business Offline

Gotamago's Story: Building a Life and a Business Under One Roof

9 Businesses Run by Badass Multitasking Super-Moms

Powering the Pout: The (Other) Woman Behind Kylie Cosmetics

The Kylie Effect: The Power of Offline Experiences for Online Brands

Why Working From the Road Is Good for Business (and How to Do It)

Three Stories, One Goal: A Documentary About the Power of Togetherness

How a One-Woman Juice Bar Became an International Brand

196 Countries, 4 Stores, 2 Warehouses: How This Baby Brand is Growing Up Fast

What's Your Plan B? How a Pro Athlete Built a Winter Coat Brand in the Off-Season

How This Social Entrepreneur Is Building a Better Detroit By Empowering Its Students

Christmas Crazes: How a Few Unlikely Ideas Changed the Toy Industry Forever

How An Ex-Con Turned His Life Around And Built an $80k per Month Ecommerce Business

Meet the Punk Rocker Who Grew His Passion into a Global Empire with the Help of a Shopify Expert

School of Life: How a Self-Taught Wedding Expert Cashed in on Courses for Creatives
