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Free Business Lessons

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
  - Overview
  - Features
- Sell at retail locations, pop-ups, and beyond
- Transform an existing website or blog into an online store
  - Overview
- Reach millions of shoppers and boost sales
- Stand out with custom commerce
  - Overview

Common business mistakes to avoid

Start a Business

Ten Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)

by Shabbir Nooruddin
Aug 22, 2019

Sustainable wrapping paper and box being used for a package.

Shipping

8 Merchants Share Their Sustainable Packaging and Shipping Solutions

by Shuang Esther Shan
Aug 22, 2019

Leather wallet by Popov Leather being displayed.

Podcasts

This Leather Maker's Journey From Basement to Seven Figures

by Felix Thea
Aug 20, 2019

Photo collage of Bibi Bakare-Yusuf, the publishing director of Cassava Republic Press and Ankara Press. Behind Bibi are swatches of various African fabrics. In the middle of the frame is an open book, the pages have two illustrated faces on them, one black one red and they are kissing, to reflect the idea of romance novels.

Inspiration

Vanguard: Meet the Nigerian Publisher Heating Up African Romance Novels

by Anshuman Iddamsetty
Aug 19, 2019

Photo collage of the cast of The Crown Season 2. From left to right, Princess Margaret (Vanessa Kirby), Prime Minister (Anton Lesser), Jackie Kennedy (Claire Foy), Jackie Kennedy (Jodi Balfour), and Prince Philip (Matt Smith)

Inspiration

How to Be a Boss: 12 Tips from The Crown

by Shopify Editorial Team
Aug 18, 2019

Portrait illustration of Adam Gentry, founder of Photific, wearing a pale blue button down and standing against a peach background.

Inspiration

Overdraft: Success for This Founder—at First—Simply Meant Surviving

by Neil Parmar
Aug 17, 2019

Introducing Shopify Chat

Announcements

Shopify Chat: Close More Sales Through Real-Time Conversations

by Ellen Dunne
Aug 14, 2019

Portrait of 13 year old Collin, 8 year old Austin and 11 year old Ryan Gill, the young founders of Frères Branchiaux. Surrounding them are illustrations that reflect their business, their hobbies and their activities.

Homework

Baseball and Black Panther: Inside the Mind of an 11-Year-Old Founder

by Dayna Winter
Aug 14, 2019

portrait of beefcake swimwear founder Mel Wells

Podcasts

Why This Founder Took Two Years to Launch

by Felix Thea
Aug 13, 2019

Photo collage of Jacque Aye, founder of Adorned By Chi. Surrounding her are three of her anime characters and one of her custom t shirt slogans. Top left character is Gogo, bottom left there's a slogan that reads Black and Proud, top right is Emeka and bottom right is Adaeze. Jacuqe is pictured in the centre wearing a red shirt and black high waisted blue jeans. Her shirt says Anime Baddie across the front.

Inspiration

Vanguard: This Artist Conjured a Magical World of Black Anime Characters

by Anshuman Iddamsetty
Aug 12, 2019

Photo collage of the cast of Chilling Adventures of Sabrina. From left to right Hilda Spellman (Lucy Davis), Harvey Kinkle (Ross Lynch), Sabrina Spellman (Kiernan Shipka), Susie Putnam (Lachlan Watson) and Zelda Spellman (Miranda Otto)

Inspiration

How to Be a Boss: 16 Tips from Chilling Adventures of Sabrina

by Dayna Winter
Aug 12, 2019

Illustrated portrait of Wian von Blommestein, the founder of Ayoba-Yo.

Inspiration

Overdraft: Will His Family’s Food Business Turn into a Recipe for Success?

by Neil Parmar
Aug 10, 2019

DIY natural lighting for product photography.

Product Photography

A 6-Step Guide to Natural Lighting for DIY Product Photography

by Rachel Jacobs
Aug 9, 2019

Portrait of 9 year old founder Riley Kinnane-Petersen of the jewellery and apparel line Gunner and Lux. Surrounding Riley are illustrations that reflect her business, her hobbies, and her inspiration.

Homework

Sloths and Shiny Things: Inside the Mind of a 10-Year-Old Founder

by Dayna Winter
Aug 7, 2019

Illustration of a group of kids 6-9 years old, in an air balloon that is travelling over a countryside and a cityscape, but the air balloon is made out of a lightbulb to illustrate their ideas.

Homework

Introducing Homework—A Series Taking You Inside the Minds of Kid Founders

by Dayna Winter
Aug 7, 2019

Portrait of Blank Tag Co Remi Silva and Alondra Carbajal

Podcasts

How to Automate Your Business as Fast as Possible

by Felix Thea
Aug 6, 2019

Photo collage of George Giaouris, founder of Northbound Leather, against a bright pink background. Surrounding him are cut outs of two eyes and a mouth placed around a silhouette of a face. Inside each shape is a black and white image of Northbound's leather goods.

Inspiration

Vanguard: How Northbound Leather Became a Thriving Fetish Wear Company

by Anshuman Iddamsetty
Aug 5, 2019

Photo collage of (from left to right) characters Zoya the Destroya, Machu Picchu, Bash and Sandy Devereaux St. Clair from the TV show Glow.

Inspiration

How to Be a Boss: 12 Tips from GLOW

by Shopify Editorial Team
Aug 4, 2019

yellow shipping containers

How to Sell Online

How to Create a Wholesale Channel and Sell to Other Retailers

by Mary-Rose Sutton
Aug 2, 2019

An illustration of various customer service scenarios.

Customer Service

The 13 Skills Needed to Provide Memorable Customer Support

by Kiera Abbamonte
Aug 1, 2019

PayPal billing now available

PayPal Is Now Available to Pay for Your Shopify Bill

by Aaron Sadhankar
Jul 31, 2019

Portrait of the artist Debbie Bean standing under a tree with yellow flowers wearing a white t shirt and brown jeans with red lipstick on.

Inspiration

How Tibetan Monks and Cross-Country Moves Inspired This Artist’s Journey

by Dayna Winter
Jul 31, 2019

An array of SmartyPits deodorants.

Podcasts

The Real Sacrifices of Growing a Seven-Figure Business

by Felix Thea
Jul 30, 2019

Photo collage of Celyon founder Patrick Boateng II. Behind Patrick are two different profiles of men of colour and hovering above their faces are three of Ceylon's products. In the bottom right hand corner are two hands with a smear of white paint above them to illustrate the texture of the product.

Inspiration

Vanguard: He Ditched a Government Job to Start a Skin-Care Line for Men of Color

by Anshuman Iddamsetty
Jul 29, 2019

Photo collage of the cast of Schitts Creek, from left to right, Moira Rose, David Rose, Johnny Rose and Alexis Rose

Inspiration

How to Be a Boss: 19 Tips from Schitt’s Creek

by Dayna Winter
Jul 29, 2019

Trending product ideas to sell

Products to Sell

10 Trending Products to Sell in 2020 (And Ideas for How to Market Them)

by Nicole Martins Ferreira
Jul 28, 2019

Portrait illustration of Heather Acerra, the founder of toy company Lux Blox, wearing a yellow blazer against a pink background.

Inspiration

Overdraft: She Spent Retirement Savings to Launch These Building Toys—Without Regret

by Neil Parmar
Jul 27, 2019

Alicja Confections owner, Alicja Buchowicz poses with chocolates.

Case Studies

A Chocolate Maker’s Recipe for Retail Success

by Shuang Esther Shan
Jul 26, 2019

Samantha Renée, founder of Weave Got It

Inspiration

“It’s Never Been a Fear of Mine to Try Things”

by Dayna Winter
Jul 25, 2019

Portrait of The Lip Bar founder Melissa Butler, looking directly at the camera with bare shoulders, against a beige background with bright red lipstick on and hair pulled to the side, over her shoulder.

Inspiration

How an Ex-Financier Built a Beauty Behemoth from her Kitchen

by Dayna Winter
Jul 24, 2019

Colin McIntosh of Sheets&Giggles.

Podcasts

The Simple Business Model Used to Build a $2.4 Million Business

by Felix Thea
Jul 23, 2019

Side hustle ideas to get started

Make Money

Don’t Quit Your Day Job: The 10 Best Side Hustle Ideas for 2020

by Evan Ferguson
Jul 23, 2019

Photo collage of founder Tania Larsson. The portrait of her is pictured in both black and white and colour in the foreground, wearing a lumber jacket, glasses with her hair in braids. Behind her are a series of stock photographs of the Northwest territories in Canada, where she grew up and currently lives. The stock photographs are in the shape of an animal hide, to illustrate her respect for animals and the tanning process used in her jewellery making. In the top left and right corner are images of her earrings and on the bottom left is one of her necklaces.

Inspiration

Vanguard: The Lengths This Indigenous Jeweler Went to for Her Craft

by Anshuman Iddamsetty
Jul 22, 2019

Inspiration

How to Be a Boss: 16 Tips from Orange Is the New Black

by Dayna Winter
Jul 21, 2019

Portrait illustration of Yegi Beauty founder Yegi Saryan against a peach background wearing a pink blouse.

Inspiration

Overdraft: When This Self-Made Beauty Boss Risked Everything

by Dayna Winter
Jul 20, 2019

paper woman walking through paper city

How to Sell Online

Customer Acquisition: How to (Profitably) Gain New Customers for Your Business

by Mary-Rose Sutton
Jul 17, 2019

Photo collage of Theory11 founder, Jonathan Bayme. There is a cut out of hands shuffling cards on the left, Jonathan's face, fragmented in red horizontal stripes in the middle and a collage of the ace of space on the right.

Inspiration

Behind the Curtain: How This Magician Turned an Art Form Into a Business

by Dayna Winter
Jul 17, 2019

Tea leaves displayed on a white background.

Podcasts

How a Blog Became a Physical Store in Two Years

by Felix Thea
Jul 16, 2019

Portrait of Melanie Elturk, founder of Haute Hijab, with collaged swatches of various hijabs next to her.

Inspiration

Vanguard: She Traded a Career in Law for High-Fashion Hijabs

by Anshuman Iddamsetty
Jul 15, 2019

Photo collage of the cast of Big Little Lies. From left to right, characters Mary Louise (Meryl Streep), Celeste (Nicole Kidman), Bonnie (Zoë Kravitz), Madeline (Reese Witherspoon) and Jane (Shailene Woodley)

Inspiration

How to Be a Boss: 19 Tips from Big Little Lies

by Shopify Editorial Team
Jul 14, 2019

The fields of lavender at Terre Bleu.

Case Studies

Overcoming Seasonality: How to Build a Successful Agritourism Business

by Shuang Esther Shan
Jul 12, 2019

Portrait illustration of Collin, Ryan, and Austin Gill from Frères Branchiaux

Inspiration

These Brothers Run a Business—Between Football Practice and Playing with Lego

by Dayna Winter
Jul 10, 2019

Podcasts

How a Domain Created Credibility

by Felix Thea
Jul 9, 2019

Vivian Kaye, the CEO of Kinky Curly Yaki, is shown smiling and wearing a mustard-colored dress and lavendar-colored, high-heeled shoes. There is also a collage of women's faces.

Inspiration

Vanguard: Prejudice Against Her Blackness Inspired a Million-Dollar Beauty Business

by Anshuman Iddamsetty
Jul 8, 2019

Photo collage of (from left to right) Karamo Brown, Jonathan Van Ness, Antoni Porowski, Bobby Berk, and Tan France, the cast of the Netflix TV show Queer Eye

Inspiration

How to Be a Boss: 12 Tips from Queer Eye

by Dayna Winter
Jul 7, 2019

Portrait illustration of Rowena Montoya, the founder of Julie Ann Caramels, wearing a peach shirt and eye glasses.

Inspiration

Overdraft: Starting Over—and Making Caramels—from Scratch

by Dayna Winter
Jul 6, 2019

how the youtube algorithm works

YouTube Marketing

How the YouTube Algorithm Works (Or Why Your Videos Aren’t Getting Views)

by Amir Jaffari
Jul 4, 2019

The Founders of Zuri Dress, Ashleigh Gersh Miller and Sandra Zhao

Inspiration

“Just One Dress” Brought These Perfect Strangers Together

by Shopify Editorial Team
Jul 3, 2019

Fix leaks in your conversion funnel

Conversion Rate Optimization

How to Find and Plug the Leaks in Your Conversion Funnels

by Shanelle Mullin
Jul 2, 2019

Two golf clubs being displayed by a man wearing baseball cap and golf shirt.

Podcasts

How A $15 Million Company Was Built On Personal Messages

by Felix Thea
Jul 2, 2019