Director of International Growth (remote)

Job post summary
Location Ireland
Team Marketing and Growth

About the role

What’ll you be responsible for:

  • Owning the Active merchant goal for international growth targets/regions/countries w/a focus on customer acquisition through our digital channels

  • Building, managing and coaching an impact-focused performance marketing team

  • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts, reports, budgets and ROI

  • Lead annual marketing investment planning and strategy for our international markets 

  • Maintain brand standards and ensure compliance across marketing efforts

  • Identify levers for Merchant growth by country 

  • Understand our merchant segments (marketplace sellers, dropshippers, social sellers) in each market

  • Work cross-functionally with regional and in-country teams to develop local market strategy in relation to investment priority and monitor progress, highlight trends and biggest opportunity areas

  • Collaborate with Revenue & Comms team to drive in-country outcomes 

  • Plan, execute and measure the effectiveness of growth experiments within the market with the goal of improving customer acquisition

  • Owning acquisition efforts across local performance marketing channels, that aren’t managed by central teams

  • Partner with the central performance marketing teams to achieve acquisition goals by country

  • Create consistent frameworks for growth across different markets of the region

  • Provide insights for Product market fit. Identify merchant needs & localization gaps, document and share with the Product org / R&D

  • Build and share market context for Shopify, across different teams

  • Develop a bi-directional feedback loop to foster strong collaboration with sales and marketing teams, driving a culture of constant improvement, career development and management with your people.

Qualifications

Requirements:

  • Experience working in regional and headquartered teams.

  • Strong growth background, quantitative and performance acquisition and retention experience.

  • Deep P&L knowledge and experience. Has managed medium to large teams across marketing.

  • Ability to report to executive management.

  • Strong data and analytical skills.

  • Have proven ability to build and scale marketing business models.

  • Have a deep international experience

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2019 Sustainability Report to learn more about Shopify's commitments.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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