About the role
We are looking for a leader to join the North America Marketing leadership team, whose superpower is turning in-person events into pipeline opportunities for Sales. This leader will build and lead a team of event marketers, craft a compelling strategy, and execute the plan to exceed targets. The ideal candidate approaches events in a wildly creative, even unorthodox way, while bringing an elite level of operational rigour to program execution.
You’ll work with a cross-functional team of leaders across Marketing, Sales, Merchant Engagement, and Partnerships to activate owned and unowned events throughout the North America region. Your experience running events of all sizes, care for details, and leading teams at a senior level will grow field events into a strategic growth channel for Shopify’s Revenue organization. This is an ideal role for a strategic, data-obsessed, and curious marketer who knows how to be impactful across a large organization, at senior levels.
In this role you will have the opportunity to build a brand new marketing channel. You’ll set the vision and will have an opportunity to have a high impact, fast. You’ll look for ways to creatively and intentionally bring our mission and our merchants to the world.
Objectives & Responsibilities
Build a compelling event strategy, plan, and annual budget designed to exceed pipeline targets
Collaborate with leaders across the organization to build in-person expressions of their strategy
Lead event staffing, training, and event logistics
Develop a deep understanding of the team’s target markets and find ways to engage those markets through events
Build low-touch service model for field teams to execute local events
Work with marketing and sales operations to instrument campaigns, and report on ROI
Mange event execution to budget, and targets, all with an incredible level of care for details
Negotiate contracts with vendors in the best interest of Shopify
Experience leading large event marketing teams
History of exceeding performance targets, you seek out demand generation opportunities in everything you do
Strategic thinker with strong project and program management skills
Experience with data-based storytelling and decision making
Ability to bring cross functional teams together around new initiatives
Must be willing to travel regularly to attend in person events
IMPORTANT! In order to be considered, in the Message to Hiring Manager section of your application, please answer the following question:
What is something that you believe to be true about event marketing that most event marketers would disagree with you on?
Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.
Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.
At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.