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YouTube Producer

Job post summary
Location
Specialty Marketing and Communications

About the role

Shopify’s goal is to make commerce better for everyone and a key part of that is providing breakthrough education and training to aspiring and successful entrepreneurs. We’re looking for a talented YouTube Produce who will join our Content Marketing Team to help create a new show on YouTube all about ecommerce marketing and building online businesses.

We're looking for an experienced or up-and-coming YouTube personality or vlogger with ecommerce experience and a passion for helping entrepreneurs build businesses then this is the role for you.  This person will arrive at Shopify with a collaborative spirit and and enthusiasm for defining how our content marketing program comes to life through video on the YouTube platform.

Requirements for the role:

  • A fascination with understanding our merchants and their world.
  • Proven experience generating traction for a YouTube channel with a demonstrated history of consistent and frequent content creation that drives subscriptions and engagement.
  • A nuanced understanding of the YouTube platform and its algorithm, including which formats and tactics work, and how to measure success and drive optimization using keyword research and YouTube analytics.
  • The ability to take educational topics and package them in an engaging format specifically designed for YouTube.
  • The ability to manage an editorial calendar and create scripts, whether from scratch or from existing content assets.
  • Proficiency with Adobe Premiere is a plusBoundless enthusiasm and the ability to manage projects, expectations, and your own time.

What you'll get to work on:

  • Be the driving force behind our YouTube education and marketing effort, and a strategic partner to our editorial, education and social teams.
  • Help define our YouTube marketing strategy and how we leverage the platform to build an engaged audience of entrepreneurs.
  • Conceptualize and produce a new breakthrough show that combines the native formats that work on YouTube with a tutorial-driven content strategy that drives audience growth and user acquisition for Shopify.
  • Own the editorial decision making, scripting, and production of the show.
  • Collaborate with our Brand and UX team on the show’s creative treatments and how Shopify’s brand comes to life on the channel.
  • You’ll serve as the YouTube expert on the Content Marketing and Growth team at Shopify, helping your colleagues leverage the platform for shared success.
  • Collaborate on Shopify’s overarching content marketing and education program

If you're interested in helping us shape the future of commerce, click the ‘Apply now’ button to submit your application. Please include any past work, links to YouTube channel or blog that may be relevant for this role! Chelsea is looking forward to hearing from you!

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