In business, you have to know how to persuade your customers, your competition, and those you have other business relationships with. You have to be able to tell people why they need to buy from you or why they have to work with your company. The number one thing you need to remember, always answer the “why” of things.
You can use an approach similar to “Why is our product top of the line? We use [insert reason here]” and in that reason, include a powerful keyword to draw in the attention of your audience.
The word because generates context that answers the “why” in conversations. A study showed that 93-percent of participants responded positively to context including the word because. You are providing a reason, which takes out part of the guessing of your audience.
The word free, in general, is persuasive. Using it in business conversations tells your audience that they will be spending money; there is something they will obtain at no cost. Society likes free things and some consider anything free to be better simply because it was free. The actual value is psychologically increased in an individual’s mind because it was a zero-cost expense.
Using the word fact in conversations can help you get what that you want. Saying something is a fact solidifies that what is being said is truthful. Consumers, and businesspersons alike, prefer information. Statistics and facts are common deciding factors in regards to forming business relationships and generating sales.
Believe is a bit trickier to implement into crucial conversations in a persuasive way. You can tell your audience that you believe in a product and believe in your company. This persuades the audience to consider working with your company, or you exclusively, because you have pride and stand behind what you are describing to them.
Limited is a very special word. It means that something is obscure, small quantity, or is not intended to last. This immediately draws attention to the product, service, or brand. In business discussions, using terminology regarding a product being limited to one exclusive company only is likely to start a contract bidding war. This can help your company achieve large sales numbers and increased client opportunities.
The use of the word limited helps you get more people to say yes more often as they see the product as more in-demand with a smaller supply.
The word simple tells an audience that the process to use, construct, or install a product or service can be done by anyone. The word simple works into sneaky strategy speak to make sales, helping consumers become informed, and generating more interest in a specific product.
Every consumer and every company likes to hear the word save. Saving time and/or money are both important. Spending less money on your product or service with the same features/performance as the competition helps consumers make informed decisions. It can also help you generate more business relationships as company owners learn that your product/service can reduce spending overall.
Guarantees sell items. When consumers notice that something comes with a guarantee for performance, durability, or overall use, they are more likely to listen to information about it. The word guaranteed can get your company more sales as it comes across as a limited risk.
Now generates action. It tells people that they need to make a decision now, rather than later. A missed opportunity comes from waiting too long to make a decision. The word now is a powerful word that almost instantly gets you what you want. When society is commanded to take action, most will at least make the effort to look into what you have to offer.
Open is a persuasive word that can be used in several different methods. First, it can be directed to tell people to open a pamphlet or presentation. A command is persuasive because the entire group will follow suit. It also tells your audience, when used in alternate context, that your brand is “open” for business, accepting new clients, and is approachable. It also displays the character of an open-minded person.
Some of these persuasive words can be highlight in written speeches or presentation notes as keywords. These keywords should be used more than once if you really want to reel in your audience. Do not stuff your presentation full of these persuasive words. It will leave your audience feeling hoodwinked and it may actually work against you. The art of persuasion is learning how far is too far without crossing the line.
About the Author
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify