Instagram to Start Curating Feeds Based on Relevance and Not Recency

Instagram to Start Curating Feeds Based on Relevance and Not Recency

feature

Instagram announced yesterday that they would begin curating user feeds so that users can "see the moments you care about".

As it turns out, people miss on average 70 percent of their feeds – and that's due to the sheer number of people on Instagram. It can be difficult for people to keep up with all of the activity.

The announcement says that  "the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order."

The news wasn't welcomed with open arms by some avid users on Instagram who made their opinions heard on Twitter.



It will be interesting to see how this plays out. Instagram has stated that "We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months."

Topics:

Start your free 14-day trial of Shopify