Your brand advocates are sitting right under the same roof as you, they’re your employees, and increasing their engagement on social media can have many benefits for your corporate culture and your business.
A whopping 82% of customers say they trust a company more when the CEO and leadership team are active on social media, so why are you focusing so much of your efforts externally when you should be focusing some time internally too?
Here are ways to increase employee engagement online in your organization today.
Develop some guidelines
First things first; if you’re going to be encouraging your employees to utilize social media for business, you need to set out some guidelines or a policy. This will clearly lay out what they can and can’t do and prevent you from having any issues arise where someone is misrepresenting your brand. Remember though, you don’t want your policy to be so strict that it scares people off from using social media at all.
One of the biggest reasons employees stay clear from using social media at their jobs is because they just don’t know how to use it properly or don’t know what to post. Give employees opportunities to get proper training on different platforms you utilize, and create a space where they feel they can ask questions and use this as a professional development opportunity. So leave room for flexibility, and of course, leave room for employees to feel like they can still be their self online.
Get employees excited
This can start at a variety of different levels. For those employees who are active on social media already, maybe it’s giving them unique opportunities, or hosting internal contests to get them more engaged. For those that are newbies to the social media game, it may involve showing them the great results they can get from a simple post. Some people need to see the numbers in order to really understand the value.
Make content easily sharable
People are busy, and likely your employees jobs aren’t to sit on social media all day, so instead, give them an easy way to spread the word. Send weekly or bi-weekly emails that include easy to copy and paste content for key social media platforms. Not only does this give content to those who aren’t sure what to post, but it also helps those that may be too busy to think something up on their own at that given moment.
Create a community
This may not always work for smaller organizations, but creating a community on social media can be a great way to engage your employees. For example, companies like Loreal use #LifeatLoreal to connect all their offices together under one hashtag. Employees are encouraged to share their experiences working at Loreal for a chance to win prizes. This also helps with recruitment, as it’s a fun way to show off your company culture.
Social media can be a great tool to get your employees on, to not only increase your brand awareness, but also increase employee engagement! So what’s stopping you from setting your employees up to succeed in the social media world?