8 search results for “Ashish Verma”

Can Cloud Technology Help Your Business?

Can Cloud Technology Help Your Business?

Businesses and industries are in the midst of a radical change. From security and information sharing to manufacturing and financial reporting, cloud technology is widely transforming how the global sphere operates while leaving ultramodern categories in its wake.

In just the past few years, cloud technology has become a common feature of devices and software solutions. Technology and commerce giants like Apple, Google and Amazon have wielded it as a basic element in their devices. iPhones have it, Google provides and Amazon offers it to users as an app. It’s popping up everywhere and emerging as a leading driver of the future.

As public and private cloud usage persist in its climb, how businesses harness it as a tool will continue to drastically change. The future of cloud technology is set to provide consumers with new tools, services excitement greater than ever before. 

New Breaches In Security That Breed New Solutions

Last year security breaches reached an all-time high. News of major IT security hacks that affected businesses, governments and consumers appeared on a daily basis. As people and organizations continue to harness cloud technology as a tool looming concerns related to security will only continue their climb. Major cloud providers are making strides to build cloud technology security measures that are predictive of rising usage. As such, the race for a cloud safe atmosphere lies heavily in cloud technology’s future.

With malware accelerating at a near exact rate as technology, cloud technologies of the future will have better predict and account for the risks we cannot yet perceive.As a result, cloud technology of the future will continue to address gaps, accelerate responses and help reduce the complexity of combatting cybercrime. What’s more, they’ll have to address innovations as they integrate into the common marketplace.  With the rise of virtual reality and holograms, cloud technology will have to evolve into a tool that accommodates for the gaps and vulnerabilities in their programming. Advanced encryption, backup processes, and even management control will have to change. 

Cloud Technology As An Actual Business Service

As our world rapidly propels itself towards a future where computers will be left to conduct problem-solving, new business are set to emerge. Consider the multi-billion dollar businesses like Snapchat and Uber that sprouted up at the hallmark of the smartphone revolution. As cloud technology evolves, the number of businesses pairing up with cloud creators to exploit the technology for new services will continue to be on the rise.

Businesses like Apple, IBM and Persistent Systems are seemingly already living in the future of cloud technology with their partnerships. In recent weeks, Persistent System has actually paired with infrastructure solutions giant, Burstorm, to enable enterprises to model and optimize cloud infrastructures. For consumers, this collaboration will mean a broader access to a service that provides them with guidance and support. The more connected and interactive experience will be a huge indicator of the optimized consumer experience to come.

 Cloud Technology That Drives Advancements In Artificial Intelligence

While artificial intelligence is still in its infancy, cloud technology is set to be the driving force in its advancement. At a faster rate than ever before, technologies are being built to accommodate a world rapidly propelling itself towards a future where computers do the problem-solving.

As our world rapidly propels itself towards a future where computers will be left to conduct problem-solving, Instead of spending time researching data, people, businesses and even other forms of tech will get to focus their efforts on decision making.

Cloud technology combined with AI is undoubtedly set to unleash new products and services that disrupt businesses across the globe. Today, clouds combined with mobile devices and AI have allowed consumers to make simple queries and order pizza. In the future, consumers can anticipate their combined ability to share information from different sources that will allow them to schedule meetings, communicate with peers and even coordinate travel.

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6 Tips To Building An Awesome Home Office

6 Tips To Building An Awesome Home Office

Whether you run a business from home or are working to improve personal interests, a home office can do wonders for productivity. The hours you spend in your new office deserve more than a desk shoved in an empty room and a rolling chair for good measure. If you want your working space to help you churn out the ultimate results, an awesome home office will make all of the difference.


With attention to detail and some care, your home office can give you all that you need to dodge distractions and burn the midnight oil. Here are a few tips to help you maximize your space, manage clutter and spur your best work.


Get a Good Location


If your house doesn’t already have a dedicated room, finding a spot to conduct your personal work can seem like a non-option. Don’t sell the nooks and crannies of your home so short, or underestimate the power of a wardrobe. Even the smallest of places can yield Narnia.


Get yourself off on the right foot by considering traffic flow. If setting up shop in a living room where distractions that can be turned on at the switch of a remote won’t help you, consider your other options. Think about the quiet areas of your home that might have fewer distractions. For the smallest spaces, walls will be your best friend. Make the best of narrow spaces by building shelves on top of one another or hanging storage from ceilings. Utilize space under your desk by adding a filing cabinet or storage bin. It doesn’t have to be a disaster zone either, some planning can help you to create a relaxing and creative space.


Pinterest Responsibly


Pinterest can be any designers safe haven, but don’t let every great Pin fool you. Not all Pinterest designs will accommodate the full-time remote worker. Industrial bar stools can be very chic, but they can do quite a number on anyone’s back. What’s more, bold striped walls or paper crane decals can end up being a huge distraction. Keep in mind that an Instagram-worthy office space could cost you more than they’re worth. Do your best to lower costs of these aspects of your budget to help improve the most pressing requirements in the future.


Get A Good Office Chair


You’re probably going to spend quite a few hours in that chair so don't stiff yourself on it. If you’ve mustered up a budget, put a comfortable and sturdy office chair at the top of your list. There’s nothing like a back pain spell to ruin a day’s work.  Try out your options on a show floor if you have time. If not, be sure to do thorough research and pay attention to reviews.


Get Organized


A well-organized office will be key to keeping you from getting distracted. So, your best bet in creating a productive space is figuring out if you’re a stacker or a filer. Be honest with yourself too. If shoveling piles onto other piles is your MO, buy a basket that can keep the situation tame. If things like post it notes and loose paper tend to distract you, get a filing cabinet.


Consider A Reboot


Nothing can veer you off track like a good old technological malfunction. So, before you head off into your Pinterest craze, consider making investments in any outdated technology. If you find yourself having in a constant battle with something like wifi, think about how much time you’ve put into attempting to fix it. System crashes will undoubtedly cause you more trouble than they’re worth. Write up a list of items that would help you to get things done more efficiently. If you can’t already afford some updates, work out a budget that will allow you to make the crossover as soon as possible.


Give Yourself A Room With A View


If you’re working from home it’s likely that you’re not really interested in recreating the corporate cubicle. Avoid shoving your desk in a corner, instead put it in some good lighting. Placing your desk in front of a window can help you to soak in the helpful rays of natural light while also giving you a productive distraction. Note: productive distractions are ones that allow you to contemplate on your work without pulling you away from it. If you were the type to get yelled at for staring out of the window in school, this one's not for you. Instead, consider placing your desk perpendicular to a window. Be sure to avoid glares from your window.

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How Guest Posting Can Grow Your Business

How Guest Posting Can Grow Your Business

No matter how long you’ve been in business, you likely want to see your business grow. With each new customer, you add revenue that can be used to hire new employees, expand your capabilities, or move to a larger office space. Even if your current cash flow is strong, those costs will eventually rise, leaving you with the option of either raising your prices or bringing in new customers. Last but not least, make a blog for our own site. It's an easy way to build content and boost your SEO.

Guest posting is one of the many marketing strategies savvy business leaders now use to boost brand awareness. When done correctly, guest posting gets your name in front of customers who have never heard of your business before. Capture their interest and they’ll not only buy from you, but they’ll tell their friends about you. Here are a few tips to grow your business using guest blogging.

Find the Right Sites

When it comes to guest blogging, location is everything. Consider the blogs you read on a regular basis and determine where your own content might fit. Once you’ve identified those sites, consider the blogs your current customers are likely to read. If you aren’t sure, conduct a survey and use the information to start building a blog post pitch list. You can also get clues from the metrics of your own blog posts. What content resonates most with your readers? This may alert you to the type of content you should focus on creating, which will also come into play as you’re searching for suitable sites for guest posts.

Services like Guestpost.com specialize in connecting content creators with blog posts that fit their interests. Using this type of resource, you can also identify influencers within your own field and reach a large number of people by choosing a popular blog. You’ll also get valuable tips on creating valuable content and pitching high-profile sites like Huffington Post. You can also check sites using tools that expose the popularity of different websites, preventing you from wasting time pitching blogs with low readership numbers.

Personalize Your Pitch

Guest posting goes beyond creating content that generates attention for your business. It also serves as a networking opportunity, letting you interact with a wide selection of people. Instead of crafting a generic email that you send to every blog host, take the time to learn as much as possible about each blog before you start writing your pitch. Identify the site’s top-performing posts and come up with a pitch that might be similarly popular. As you write your pitch, mention the reasons you believe your submission will be the right fit for that site’s audience.

Your email to blog hosts is a sales pitch, so it’s important to emphasize your own credentials in your message. Follow any submission policies the site offers while submitting your pitch, but also let your personality shine through. With the right approach, you’ll launch a relationship that will continue beyond your guest post. This networking effort will help you grow your business in other ways.

Promote

Getting a post accepted and published is only one part of the process. You should spread the word about your guest post, both on your own blog and on social media. You’ll likely find that you earn some of your best connections through promoting your guest post. Your blog host’s followers will be able to easily follow you on the platform where you’ve announced the appearance. Once you’ve built your audience, you’ll be able to draw their attention to your own blog content, as well as the occasional promotional post.

Don’t forget to promote your blog post among your own existing customer base. Email your customers to let them know the post is live and encourage them to share on social media. Post a teaser to the blog post on your own blog, along with a link that makes it easy for readers to share on social media. If you’ve created content that interests your target market, you’ll find your customers are eager to share the information with their own friends and online followers.

Guest posting can be a way to reach new audiences and network with others in your industry. If you write content that connects with your ideal customers and choose blogs they’re likely to read, you’ll see that the number of customers interested in learning more about your business grows with each new post.

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How to Build an Office That Promotes a Healthy Company Culture

How to Build an Office That Promotes a Healthy Company Culture

You’ve seen the picture from startups in Silicon Valley. You’ve heard the tales of employees from companies where everyone is actually friends. You look around your new office, which has only been made possible by the great employees who have helped you build your company, and you’re wondering: how can I make our company like that?

Creating a great office and culture has a lot in common with throwing a great party, but over a much longer timeline. You want everyone to feel comfortable around each other, but also create opportunities for smaller groups that share more in common to form. It should be fun, but not overwhelming, and definitely not forced.

Most importantly, you want everyone to want to be there, and feel invested and included in the group as a whole.

Everyone should have a great office environment, so in an effort to help more businesses achieve this ultimate asset, I’ve compiled a guide for steps to take that will bring people together, without distracting those who are focused on work. Follow one, follow some, or follow all of these suggestions - anything will be appreciated by your staff:

Base Design on Behavior

The first step you should take is to take notice of your employees’ actions and habits. Is there a way their movement could be streamlined? Maybe the printer shouldn’t be in the supply closet (or maybe it should, if no one ever uses it)?

Empty spaces can be key findings - for example, is there a space that gets very little foot traffic, but could fit a couch or even two comfy chairs? By adding a mingling area, you’ll encourage those who are collaborating to gather there, instead of standing awkwardly over desks.  

A great example of why you should look at behaviors before making decisions: the flop of the open-office trend. The concept works for some teams - if you currently have an individual office layout, but you notice team members frequently going in and out of each other's’ spaces, it’s likely a worthy option. However, if most stay at their desk and work solo much of the day, don’t bother.

Zone Your Office

Create spaces where different behavior makes sense. For example, setting up an area that’s obviously meant for relaxation - maybe with a drink fridge (stock of beer optional), foozeball table, and a few comfortable couches. This area should be far enough away from offices or desks that talking won’t disrupt those who are focusing.

Another hit among businesses has been “cigar lounge” type rooms, which are especially easy to set up if you have an extra room. These serve as great spaces for collaboration, away from the noise and disruption of those taking a break or decompressing, but without the worry of disrupting others with conversation. Consider offset lighting for this room, a speaker with sound system for background music (great for team projects), more comfortable seating, and a sturdy table. Additions beyond, such as artwork and further decor, will most certainly be appreciated but are not required.

An important factor to remember when setting up zones is to preserve the ability to concentrate for those who want it. However, by simply moving those who need or want to talk or play away from desks, there will be less distractions for those working.

Add Greenery and Pleasant Lighting

It’s a fact: nobody like fluorescents. If you’re lucky enough to have an office with big windows, make sure they aren’t obstructed. If you have regular sized - or no - windows, you can still make your office feel brighter and more open with plants and sunlight bulbs and lamps.

Add plants - though be careful of allergies. Even photos of nature help lower stress levels, though the real thing is obviously better.

Provide Prompts

All of these tips work best when combined with prompts to interact, such as regular happy hours, occasional day trips and lunches, and in-office clubs. Does this all seem like a lot of time wasted not working? It’s actually not, as it’s been proven again and again that employees who have work friends not only stay longer, but are more efficient.

Did these tips help? What do you do to make your office more inviting, and encourage your employees to work together?

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How To Build A Brand That Grows Your Business

How To Build A Brand That Grows Your Business

Creating an appealing brand identity can gain your business the traction it needs to outdo competitors and win a loyal customer base. The best way to build a brand is to combine your company’s core mission with the preferences and desires of your core audience. By finding a good balance, you’ll create a persona that is genuine, friendly and trustworthy, and that offers what your customers want.

A common misconception is that branding is slapping a clever logo or the right colors on a website or product. The truth is that the development of your company’s brand won’t be as straight forward as creating the services it proves. With products and services, customers can assess your business based on objective criteria such as its quality and features.When observing your brand, you’re appealing to the customer’s emotions and instincts. It’s about mutual trust and affection, not statistics, which means it’s difficult. Think of it this way: anyone can save up to buy a ring, the hard part is convincing the object of your desire to say yes. Your product is the ring and what it signifies; your brand is the person holding it.

Establish yourself as an industry leader by building a brand for your business that appeals to consumers by following these essential tips:

Define Your Brand

Your first efforts in building your brand should be defining it. Boil your company’s ventures, missions and aspirations down to a short list of its core strengths. Identify what its strengths are, then determine how those strengths can beat the competition and help your company stand out from the crowd.

The most effective way of defining your brand often comes down to zeroing in on what its brand values are. Today’s consumers want to know that they’re aligning themselves with brands that stand for some sort of social, environmental or economic change. If your brand offers a product, figure out how it to be socially and environmentally responsible with its manufacturing process. Aline your services with non-profits and social organizations. At the very least, you’ll reel in the wide net of potential customers looking to make a difference in the world.

Go For Social Media

Today’s adults primarily follow brands via social networking. If your brand isn’t active on social media already, you should know that you’ve established yourself as the flip phone in a sea of smartphones and tablets.

Social media marketing grants businesses the opportunity to leapfrog the expenses of traditional media and marketing and directly connect with customers. With a 100% higher lead-to-close rate than outbound marketing, using social media as a marketing tool can help you grow your brand and rake in loyal customer

Utilize social media to drive traffic to your site, boost its SEO and establish real relationships with others businesses and customers.

Create A Club

Not too many consumers are able to spot the difference between a Ralph Lauren polo and one from Gap when the logos are torn off. Yet, these brands have managed to acquire loyal customer bases by drawing a brand distinction.

Encourage your customers to go for your brand in a market where competitors likely provide the same selection and prices by mapping out how it is different. Carve out a brand identity that’s distinctive from the rest by contrasting it from other brands and highlighting not only how its prices, quality, design or efforts in stewardship make it unique, but also the culture and values that have made it what it is today.

Be Innovative, But Consistent

While your business should always strive to be innovative, consistency is key.

Consumers still flock to chain restaurants like McDonald’s and Applebee’s, not because their food is high quality, but because they know what to expect from them. These brands have managed to persevere throughout the age of growing consumer awareness by providing services that are consistent and reliable. A tourist in Dubai can look for the same golden arches that they’d find back home in Kansas City and end up at a McDonald’s that will serve them red carton of crisp french fries that look and tastes just like the ones from back home. While I’m not advocating that you jump to franchising your brand, I am highlighting that it’s important that customers know what they’re getting when they purchase from you. No one wants to put money down on an unknown.

Affiliate Marketing Can Be The Key

Don’t you wish you show your products off around the world? With affiliate marketing, you can! Form a mesh of affiliates that are everywhere your customers are, both online and in person, and your brand will thrive. Companies like Charles NGO can help accelerate the process of opening a revenue avenue while circumventing the hassles that come with new marketing initiatives. Consider implementing an affiliate marketing strategy to advocate for your brand.

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The Importance of Companies Doing Social Good

The Importance of Companies Doing Social Good

A social good aspect is becoming a major requirement for millennial consumers when they are evaluating businesses. Corporations used to occasionally donate a big check to charity to show how much they cared about the community, but today organizations must go further than that today to stand out. They don’t just have to donate through words and money, they must donate through their actions.

Customers care more about social good than ever before, which is why doing good is vital for businesses to be successful today. This guide is going to show you just why a charitable part of your business will get you an ROI.

The biggest business argument for companies doing social good is that it’s a marketable trait. Customers increasingly care about how companies use their profits to improve society and the well-being of others. Companies that cared about social good survived the great recession because customers were loyal to them.

Why were they loyal to these companies during times of economic depression?

They believed in social good. Customers want to believe they’re supporting corporate interests that align with theirs. They want to feel like they’re making a difference with every purchase. It’s down to the great generational shift that came with the millennial generation.

Social good is marketable and can make a huge difference in your brand’s popularity. Utilizing marketing channels such as social media, blogging, and newsletters, you can turn your social causes into a movement.

Those who’re part of the Baby Boomer generation are used to attracting the best talent through offering the most generous salary with the best benefits. Those characteristics are still important, but there’s another side to it. The best talent will happily trade salaries and benefits in exchange for a company that stands for a greater cause. For A players, mission trumps benefits.

The millennial generation, which now makes up the largest part of the workforce, is characterized by a desire for purpose. They want their employment to mean something. Sitting in a cubicle for the sake of pure profit and an occasional profit isn’t on their agenda.

The best talent floods to companies that give them meaning. They care about social good and they care about making a difference.

Committing your company to social good could make you an attractive prospect to the most able workers in the world. 

Did you know that over $500 million invested in energy efficiency improvements across the United States created and sustained almost 9,000 jobs?

That’s an example of corporate good creating new markets and maintaining existing ones. It’s well-known that entrepreneurs need to spend money to make money. Sometimes investing in corporate philanthropy can do just that and save you money in the long run.

Think about it like this. If a company invests in an impoverished area and lifts it out of poverty those people are going to have money to spend. That money is likely going to go towards the brands that have always supported them. It’s a subconscious effect that will work to your benefit.

Companies can potentially open new streams of income through helping their future customers.

Corporations with negative reputations, including Nestle, have seen their reputations hit for various reasons. These negative reputations have contributed towards a fall in profits, or at least not realizing their full potentials. Nestle may make billions every year, but with a positive reputation they could make billions more.

The reputation of your company online and offline is a powerful weapon. It can be used to market yourself, as detailed above, and it can be used to passively bring in customers through word of mouth.

As already mentioned, millennials are increasingly buying based on the good names of brands. Develop a positive reputation over time and you’re always going to be at the top of a buyer’s list. That could save you during low periods.

Social good isn’t about throwing money at a problem. Some studies have revealed that direct giving can restrict progress. You need to jump into a project and dedicate both your time and effort. Just giving money is often seen as an empty gesture because many causes have the money but not the talent or expertise.

Show how serious you are about social good by involving yourself directly in a project. It will do wonders for you. 

At the same time, you need to be aware of the resources and time dedicated to that project. Ensure that you’re not taking away from your company’s core operations, otherwise you could cause more harm than good.

Planning for social good should be part of your philosophy, but your core operations must come first. Directing your company towards social good will make a huge difference to your prospects, but it must be molded to ensure that you’re getting maximum benefit with none of the drawbacks.

What do you think is the biggest benefit of social good and how will your company do its part for the wider community?

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The Most Common Millennial Money Mistakes

The Most Common Millennial Money Mistakes

Fear coupled with misinformation has halted a whopping 38% of Millennials from making sound financial decisions. That’s right, the generation with the most to gain from a long stretch in the stock market is stalling on taking the right measures because of what they have to lose.

For Millennials hoping to have a viable financial future, here are five money-management mistakes to be aware of:

Thirteen Dollar Brunch Mimosas

 Recent food trends like the Foodie movement are getting people hungrier and hungrier for good eats and Millennials are leading the charge. Their habit of pouring over review apps in the name of a good food find have become notorious and restaurants across the sphere are looking to profit from their new found obsession. This coupled with other socially-induced purchases of apps, travel and clothing are taking quite a toll on Millennial bank accounts. Of course most of them are aware that could stand to save a lot if only they opted to stay in.

For the Millennial looking to save get your partners, friends and family to try a new diet. That’s right, put these superfluous expenses on ice. Reel back on costs that stem from brunches, bar hops, coffee runs and shopping sprees. The change doesn’t have to alter social habits and can be a lot easier if you get others involved. Instead of running up a tab at a traditional brunch spot opt to host a potluck instead, for those who love a good shopping day, get your friends to do a trade day.

Ghosting Debt

In 2013, a survey revealed that 70% of college students in the U.S. graduated with a debt price tag averaging $30,000 in student loans. While student debt can be expected for today’s Millennial, the study revealed something pretty jarring. Twenty-eight percent of those students surveyed were completely unaware that they had debts. What’s more, 14% of those students who had federal loans said they had no student debt at all. The only thing is, slowly fading out financial woes won’t work out as well as an ignored text message.

If you’re a Millennial, the first step in combating this typical money mistake is to get a good review of your finances. Digging into loans and having an understanding of the different types of debt you have obtained can ease the chances of being blind sided by unpaid dues. If you find that you do have debt, start putting as much payments towards them as possible. While making minimal payments will help, the larger your payments are, the faster you will dig yourself out of your hole. 

Buying The Cheap Stuff

Low-cost purchases can be a smart move when you’re on a low budget. Still, they’re not always the money saver they’re cracked out to be. For important items like mattresses, cars and computers make a quality investment. That’s not to say that you should go out and pick up a California King or a Rolls-Royce. But consider the long-term investment. Continued replacement purchases can cost you in the long run.

 The best way to stop with cheap spends is to remember that they’re ultimately purchases that send money down the drain. No one can afford to lose money and those that think they can aren’t being practical. Look into the options of your purchases. Make selections based on items that offer the most value and then consider how to reduce costs. Consider purchasing a used quality

YOLOing Through A Budget

Everyone knows the benefits of running on a “You Only Live Once” mentality. For Millennials it's common life motto that’s helped them to become the most well traveled generation of all time. Still, everyone should know spontaneity and budget planning don’t mix. A solid budget will ensure funds don’t trickle out when inevitable impulse and unplanned expenses pop up in life. 

To keep on track with financial goals, Millennials should figure out a budget that accounts for personal finances like rent and food and long-term investments such as life insurance. With thousands of budgeting apps, just a click away poor financial planning no longer has an excuse.

Not Building A Relationship With Credit

No one needs a corny musical credit card commercial to tell them credit is important. Still, most Millennials are clueless about how to establish a good credit score. Three financial crisis have deterred most of them from finding out or making the sign up. Still, while credit card debt poses its risks, it’s important for Millennials to learn that payment methods like debit cards or checks won’t always be a viable option.

Low credit scores can mean an increase in insurance, car financing, and mortgage rates so Millennials should do their best to acquire credit early. Establishing good credit in your 20s will for bigger purchases in the future. Start by pairing up with a good credit card and then developing smart credit-card habits.

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5 of the Most Famous Influencers You Need to Meet in 2017  and How to Get a Hold of Them

5 of the Most Famous Influencers You Need to Meet in 2017 and How to Get a Hold of Them

Content marketing is king, and word of mouth is queen - and whether or not you’re thinking about Europe or chess depends on your brand (and for those of you thinking about Game of Thrones, we’re worried about you). In any scenario, they’re most effective when they work as a united front towards a common goal.

This marketing phenomenon has resulted in the elevation of a new class of individuals, never before seen, at least not in the form they are in today. That class is Influencers.

A common statistic that many content marketers are familiar with is Forrester’s finding that 13.4% of U.S. adults online create 80% of the content that influences people, and 6.2% of those users create 80% of the influence on social media. It’s undeniable, gaining the attention of an influencer is a major accomplishment for any brand, and can be more effective for spreading awareness of your company than virtually any other marketing tactic.

However, Forrester also cautions marketers to avoid paying influencers, as there are a variety of dire social and legal complications that can results from it. So what’s a brand marketer to do? The answer is to gain their interest and appreciation exactly how you would any other consumer - with great messaging and intrinsic incentives like free trials, exceptional experiences and promotions - albeit a bit more aggressively and in a more targeted fashion.

To make it a little easier, we’ve rounded up the top five influencers of 2016 who we highly recommend you get acquainted with, as well as how you can do so:

Guy Kawasaki (Marketing)

When it comes to powerful public influencers, Kawasaki is at the top of many lists. His credentials are second to none: he was one of the first Apple employees responsible for marketing, and served as chief evangelist. He has also been the brand ambassador of Mercedes Benz USA. He’s now the chief evangelist of Canva, and a venture capitalist in Silicon Valley. Kawasaki is also the author of a dozen books on brand building, marketing and social media, all of which are essential reading for marketers, and serves on the board for WIkipedia.

The man has 1.49 million followers on Twitter, 1,922,986 followers on LinkedIn (and is marked as an Influencer, as if that’s even necessary), and is followed by 395,392 people on Facebook.

How to Meet Him: Understandably, he’s a bit hard to get a hold of, with that many people trying to talk to him. However, you’ll actually have a chance to meet him in person at NextCon16 - if you hustle. The event is November 14-16 in Scottsdale, Arizona, but there are still a few tickets left! Considering the lineup, it’s well worth the reasonable price of admission.

Danielle Smith (Motherhood, Fashion and Lifestyle)

As a former news anchor, Smith knows how to get the message across in a digestible, memorable way. She focuses on feminism and motherhood, and is a great influencer for any brand that focuses on female audiences. She’s an advocate for working mothers, and wrote the book “Mom, Incorporated: A Guide to Business + Baby.” She also comments on fashion and pop culture, and has represented brands such as Procter & Gamble, Con Agra, Chevy, Fisher Price, Invisalign and more.

She has 249,000 followers on Twitter, but prides herself in personally answering queries. 

How to Meet Her: Her site encourages users to reach out directly at danielle@daniellesmithmedia.com. She frequently gives brand shoutouts, so don’t be shy!

John & Sherry Petersik (Home Goods, Decor and DIY)

This couple started their social media careers as hobby bloggers who wanted to fix up their house, but have since expanded their following to lead the home decor and DIY industry! They’ve written two books on DIY home decorating, run a popular podcast, and have created a product line that grows consistently. Their blog, Young House Love, has 30,200 followers on Twitter, and 160,000 on Instagram.

How to Meet Them: This couple is a little harder to get a hold of - but they are very active on Twitter, and frequently reply. Tweet at them directly @younghouselove for best results.

Jim Harris (Green Energy, Sustainability, Ethical Consumer Products)

With twenty years as a professional speaker and consultant, Harris has made a career of keynoting events, and appears at over 40 conferences every year. He focuses on consumer tech and products, with a leaning towards green energy and sustainability - and we’d expect nothing less of one of the first people trained to present Al Gore’s An Inconvenient Truth!

With over 120,000 followers on Twitter, if you’re working on a way to improve the world, he’s your man.

How to Meet Him: He will be speaking at Ideacity, the Canadian conference about inspiring leaders, which leans towards scientific and political breakthroughs. You can email him directly at jimh@jimharris.com, or call him at (416) 467-6006.

Lance Ulanoff (Consumer Technology)

As the Chief Correspondent and Editor-at-Large of Mashable, Ulanoff commands an impressive audience with his combination of witty, intelligent commentary, and entertaining and silly posts. He served as Editor-in-Chief of PC Magazine beforehand, and has serious journalism chops that he combines with a knack for the viral.

He has 88,400 followers on Twitter, and frequently comments on new and cool consumer tech and trends. If you’re in the business of anything electronic, get to know this guy!

How to Meet Him: A little bird told us he’ll be at CES 2017, which is coming up in just a few months!

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