Business encyclopedia

Learn everything there is to know about running a business

Filtered results for “C”

We found 19 results starting with the letter “C

Cash Flow

Cash flow is the amount of money, cash and non-cash, travelling into and out of a business.

Cash Flow Statement

A cash flow statement is an account of the cash flowing into and out of a business over an accounting period, such as a month, quarter or year.

Customer Retention

Customer retention is the ability of a business to retain customers.

Cost-Benefit Analysis

Cost-benefit analysis is the process of analysing business decisions.

Cash Basis Accounting

Cash basis accounting is the recognizing of cash only when received and not when earned.


Crowdfunding is the process of raising money for a business, project, or charitable cause from many individual donors – the crowd.

Competitive Analysis

A competitive analysis is the analysis of your competitors and how your business compares.


A corporation is a business entity that is owned by its shareholder(s), who elect a board of directors to oversee the organization’s activities.


A chargeback – also called a “reversal” – is the return of credit card funds used to make a purchase to the buyer.


Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that’s related to what’s being bought already.

Competitive Intelligence

Competitive intelligence is the result of a company’s efforts to gather and analyze information about its industry and competitive products and services.


Consignment is a business arrangement in which a business, also referred to as a consignee, agrees to pay a seller, or consignor, for merchandise after the item sells.

Customer Segmentation

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.

Capital Expenditure (CAPEX)

A capital expenditure (CAPEX) is money that is spent to buy, repair, update, or improve a fixed company asset, such as a building, business, or equipment.

Customer Lifetime Value (CLV)

Customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.

Conversational Commerce

Conversational commerce refers to the intersection of messaging apps and shopping.

Corporate Culture

When someone asks an employee what a particular company is like to work for, the answer they get is usually a good summary of that company’s corporate culture.

Contribution Margin

A business’s contribution margin is the money left over from sales after paying all variable expenses associated with producing a product.

Customer Service

Customer service is a role within a business dedicated to helping buyers or prospects regarding the purchase or use of the business’s products and services.