26 search results for “Jason Buckland”

John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

John’s Crazy Socks, With $4M+ In Sales Over Just 22 Months, Is Not a Cute Story

When high school was out, John Cronin looked to the future. He found no clarity staring back. 

John is one of about 250,000 Americans with Down syndrome, but he wished to enter business with his dad after graduation. 

It's a great story — John's Crazy Socks, founded in 2016, has been featured all over the news and web, from Fox to the BBC. 

But this is not a charity. And this is not a cute story. 

John’s Crazy Socks, in just 22 months, has already pulled in more than $4 million in sales and given away some $170,000 to worthy causes. 

How? Through an ecommerce strategy that has legs, a paid search deployment returning up to 10X ad spend, and proof that obsessing over customer experience can have shoppers coming back again, and again, and again ... 

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LeSportsac Grew Orders 37%, Sales 12% through Multi-Channel Ecommerce & AI

LeSportsac Grew Orders 37%, Sales 12% through Multi-Channel Ecommerce & AI

Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

More than 40 years of retail success had established LeSportsac as a legacy lifestyle icon. And yet, ecommerce had been a pain point the company wasn’t sure how to fix. 

“It was like heartbreak after heartbreak,” says Berly Isaak, LeSportsac’s head of global marketing. 

How, in just 30 days, did they increase conversion rates by 7%, units per order by 37%, and average order value by 20%? How did they lift sales another 12% after that? 

Keep reading to find out … 

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Magnolia Market Uses Augmented Reality in Ecommerce to Bridge Online-to-Offline

Magnolia Market Uses Augmented Reality in Ecommerce to Bridge Online-to-Offline

Magnolia Market Uses Augmented Reality to Bring Online-to-Offline Commerce to Life

At the iconic Silos — a sprawling retail complex built by Fixer Upper co-stars and Magnolia co-founders Chip and Joanna Gaines — tourists flocked to shop. And business was strong. 

The problem was Magnolia had to find a way to take that in-person experience and somehow bring it online. 

It’s a struggle legacy retailers know well … with an answer that goes far beyond “ecommerce” and into the evolving future of commerce itself. 

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Mary Meeker Report Ecommerce (2018): Three Trends & 15 Action Items

Mary Meeker Report Ecommerce (2018): Three Trends & 15 Action Items

Mary Meeker Report and Ecommerce (2018)

No one doubts the rise of ecommerce. The signs are clear, but what to do with them … less so. 

The 2018 Mary Meeker Report — what Recode calls the “most highly anticipated slide deck in Silicon Valley” — offered a host of answers when it released less than two weeks ago. 

But, just in case you didn’t have time to work through all 294 slides of the full presentation, we’re calling out the most relevant data; namely, three trends and 15 actions items … 

All in under a five-minute read. 

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Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports, maker of some of the toughest, strongest workout gear in the health and fitness ecommerce space, wanted a website experience unlike any other – faster, more efficient than its competitors.

But how to get there without sacrificing the immersive experience it wished for its brand?

To do so, Mava Sports embraced the discipline of proper bodybuilding, leaning out its backend by trimming as many apps and plug-ins as possible to enable hyper-fast load times as the backbone of its ecommerce enterprise. 

Now for the fun part: truly taking this brand global and seeing the places its heavy-lifting approach can take it ...

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Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Customers don’t just buy in brick-and-mortar stores. They don’t just purchase products online, offline, or somewhere in between. They buy on all different fronts.

One day, they’ll purchase directly through Facebook. Another day, they’ll browse your online store. And another, they’ll visit a marketplace like Amazon or eBay.

To meet the demands of the modern customer, you need a multi-channel strategy that doesn’t require massive amounts of time to implement.

The answer? Multi-channel software that automates metric-tracking and inventory management to create a consistent customer experience across all channels …

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Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%

Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%


Patience, and Its Shopify Plus Partnership, Boosted Hammitt’s YoY Revenue 155%

Hammitt was, in many ways a luxury brand in hiding … maker of the finest products, cult following in hand, ripe to hit the big time. 

CEO Tony Drockton held to his guns — never discount and never compromise brand integrity in the pursuit of short-term sales. 

Armed with a new ecommerce strategy to take its business to the top, Hammitt is finally busting out, reaching the mainstream with its ideal brand positioning intact. 

All while bumping its average order value 16%, its site traffic 177%, and its revenue 233% year-over-year. 

The secrets are inside ... 

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rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce

rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce


Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

Retail was a winning business for rockflowerpaper, but the fashion and accessory maker was being held back by its ecommerce operation. 

Products in 4,000 stores across the U.S. could not ease the sting that this company felt it should be clearing much more through its online sales. 

Cue Shopify Plus. When rockflowerpaper joined in 2017, conversion rates increased, abandon cart rates decreased by 10%, and average order value enjoyed a $10 bump. 

Think six-figure savings aren’t possible on top of that? Read on to learn just how much rockflowerpaper is able to save now ... 

 

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Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet, Searching For Ease and Speed, Migrated Both its Wholesale Businesses

Ninety days. That was all it had. 

In late 2017, Ryonet launched its online apparel company, Allmade, on Shopify Plus. 

It was a test. Succeed, and Ryonet would also bring over the online portal of its flagship business, operating at nearly $50M in annual revenue. 

What Ryonet coveted was speed, a faster site complete with the ease of use to please its wholesale customers. Get them in. Get them out. That was the way to greater B2B conversions. 

Did Allmade prove Ryonet’s gamble to be true? After three months, the results were in ... 

 

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Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

When you operate internationally … complications come from almost anywhere. 

Scaling is all about adapting. At the forefront of global ecommerce are companies like 100% Pure, Rebecca Minkoff, and Nanoleaf. 

Titans, sure, but not immune to moments of crisis. 

Here are three keys to how these companies, which sell more than $100 million annually, overcame their ecommerce hang-ups and took their operations abroad ... 

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