At 22, Chris Pfaff founded Young & Reckless. And its retail presence exploded almost overnight with distribution deals at PacSun, Macy’s, and Dillard’s — along with celeb followers like Diddy and Justin Bieber.
So, why create an ecommerce presence and focus on D2C?
Even more interesting, why “tripled down” on its YouTube presence instead of going the usual Instagram and Facebook routes?
Here’s why. And here’s how the strategy has helped Young & Reckless’ online revenue nearly double YoY.