44 search results for “Special Guest Contributor”

How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

Black Friday and Cyber Monday (BFCM) regularly break records, but not all of them are good …

For 64% of retailers, shoppers acquired during BFCM have a lower lifetime value (LTV) than shoppers acquired at any other time of the year.

Lucky, help has arrived.

With the help of LoyaltyLion’s CEO, we’re examining exactly how to move customers from ‘one time’ to ‘repeat’ to ‘loyal.’

The key? Personalization at every stage ...

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Using Facebook Ads to Make Local Markets Adore You

Using Facebook Ads to Make Local Markets Adore You

Talk to your market like you're a local.

Facebook's ad targeting power is unprecedented.

Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

Black Friday, Cyber Monday Email Segmentation

It’s the most important weekend of the year… and your email performance is more likely to be lower than usual.

Revenue per email sent is 4x higher on an average day than on Cyber Weekend. 

A depressing 0.14% of all emails convert on cyber Weekend. The cold hard truth is that simply sending more email doesn’t guarantee success.

That's not to say you shouldn't send emails...

Despite its dip in average performance, 27% percentage of sales driven by email. And fortunately for you, we've got 10 tactics for you to make the most of your email marketing campaigns for the Cyber Weekend.

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The Beginner’s Guide to International Warehouses in Global Ecommerce

The Beginner’s Guide to International Warehouses in Global Ecommerce

The Beginner’s Guide to International Warehouses in Ecommerce

The western world is no longer the center of ecommerce. Exploding marketing in Asia, throughout European countries, and across both developed and developing nations means one thing … 

Commerce has gone global. 

If you’re already dominating your domestic market, it’s time you began to drive your sales across borders. 

Unfortunately, far too many merchants miss the crucial first step in international ecommerce. 

That step isn’t about products, currencies, multiple storefronts, localization, or even sales. It’s about where your products live before they head out the door … 

 

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3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

 

How are big brands like Apple and Amazon anticipating consumer needs and following trends to build new product lines?

The key is to listen to your customers.

I'm not just talking about focus groups though.

By paying close attention to your web analytics data, social media conversations, customer product reviews and more, you can become a product development rock star.

Read on to learn how Stitch Labs advises its customers to take the guesswork out of running your business.

 

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How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

Goldilocks, Sasquatch, and a sumo wrestler walk into a bar … 

Well, not so much a bar as the $15 billion mattress industry. 

Excluding traditional brick-and-mortar retailers, Purple Mattress competes with over 200 “bed-in-a-box” merchants where the barriers to entry are low and the profit margins are high. 

But, none of that really matters. Not according to Savannah Turk, Director of Communications at Purple. 

Here’s how Purple competes … 

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Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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Personalized Shopping: How Well Are You Paying Attention to Customer Data?

Personalized Shopping: How Well Are You Paying Attention to Customer Data?

How Well Do You Know Your Customers?

Here's a question for you...

Are you really paying attention to your customer data to create unique experiences, or just relying on apps to do the job for you?

Bridge Mellichamp from Stitch Labs is back this week with another article in their series about making sense of your data. 

This one breaks down different examples of how data can be used to create more personal experiences for your customers, the potential pitfalls of not doing so, and some ideas on how you can direct your apps to act more intelligently on the data you have - instead of being content with whatever results they provide. 

Great read over a cup of coffee, and great stuff to think about as the week gets underway. 

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The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram

At its core, Instagram is a content platform.

That can sound obvious, but it means the core of your Instagram marketing strategy has to be about quality content.

Before showcasing products. Before influencer campaigns. Before ads and shoppable feeds. Before anything ecommerce related, your content is what draws people in and gets you Instagram followers in the first place.

In other words, service comes before sales.

Whether that means helping your audience solve a problem or just entertaining them, quality content is the difference between just having a presence online and making a real impact on your audience.

How do you do that?

And what exactly does quality content on Instagram look like for ecommerce?

Those are the questions, we'll answer today …

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The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money

For any company, running out of inventory is painful.

When you’re in the middle of a three-year 2,754% growth spurt, running out of inventory for a full six weeks is close to hell... 

For Spikeball, that’s exactly what happened in 2014.

If you’ve been hit with a supply chain or logistics issues, you know the pain firsthand. If you haven’t yet — the best way to deal with these issues is to prevent them.

Today, Sourcify CEO Nathan Resnick shares seven signs your supply chain is losing money, what they mean, and how your supply chain logistics can be drastically improved …

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