62 search results for “Special Guest Contributor”

How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

Black Friday and Cyber Monday (BFCM) regularly break records, but not all of them are good …

For 64% of retailers, shoppers acquired during BFCM have a lower lifetime value (LTV) than shoppers acquired at any other time of the year.

Lucky, help has arrived.

With the help of LoyaltyLion’s CEO, we’re examining exactly how to move customers from ‘one time’ to ‘repeat’ to ‘loyal.’

The key? Personalization at every stage ...

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Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

You know you have a great product, now you need other people to know. 

The problem is you also know that acquiring new visitors and customers is costly. In fact, 92% of online shoppers don’t become new customers on their first visit … nor do they even have that intention. 

How do you improve conversion rates, increase sales, and drive higher returns on your ad spend? 

The answer lies in building multi-channel campaigns for new customer acquisition … 

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10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

Black Friday, Cyber Monday Email Segmentation

It’s the most important weekend of the year… and your email performance is more likely to be lower than usual.

Revenue per email sent is 4x higher on an average day than on Cyber Weekend. 

A depressing 0.14% of all emails convert on cyber Weekend. The cold hard truth is that simply sending more email doesn’t guarantee success.

That's not to say you shouldn't send emails...

Despite its dip in average performance, 27% percentage of sales driven by email. And fortunately for you, we've got 10 tactics for you to make the most of your email marketing campaigns for the Cyber Weekend.

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

During the week of February 26, 2018, Oracle Bronto sent 13,308,546,572 emails on behalf of over 1,400 customers. It’s a staggering figure that means two things...

First, your customer’s inboxes are flooded, so standing out is tough.

Second, the death of email has been greatly exaggerated. In other words …

Email is simultaneously one of the most challenging sales channels and the most profitable.

In this guest post for Shopify Plus, Oracle Bronto Channel Manager Gabe Macaluso shares 5 tips so you can  create even better email marketing campaigns.

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Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Clickbait. Vanity traffic. Ad spend you’ll never see a return on. 

Those are just a few of the assumptions most ecommerce businesses make about native advertising — also known as content discovery. 

The truth is … native distribution of content marketing is rapidly becoming the fourth leg of the ecommerce stool. Especially for businesses who have already pushed other channels to their limits. 

Today, we’re taking a high-growth look at how to create, optimize, and scale native advertising in ecommerce … 

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Using Facebook Ads to Make Local Markets Adore You

Using Facebook Ads to Make Local Markets Adore You

Talk to your market like you're a local.

Facebook's ad targeting power is unprecedented.

Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

 

How are big brands like Apple and Amazon anticipating consumer needs and following trends to build new product lines?

The key is to listen to your customers.

I'm not just talking about focus groups though.

By paying close attention to your web analytics data, social media conversations, customer product reviews and more, you can become a product development rock star.

Read on to learn how Stitch Labs advises its customers to take the guesswork out of running your business.

 

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Personalized Shopping: How Well Are You Paying Attention to Customer Data?

Personalized Shopping: How Well Are You Paying Attention to Customer Data?

How Well Do You Know Your Customers?

Here's a question for you...

Are you really paying attention to your customer data to create unique experiences, or just relying on apps to do the job for you?

Bridge Mellichamp from Stitch Labs is back this week with another article in their series about making sense of your data. 

This one breaks down different examples of how data can be used to create more personal experiences for your customers, the potential pitfalls of not doing so, and some ideas on how you can direct your apps to act more intelligently on the data you have - instead of being content with whatever results they provide. 

Great read over a cup of coffee, and great stuff to think about as the week gets underway. 

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The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money

For any company, running out of inventory is painful.

When you’re in the middle of a three-year 2,754% growth spurt, running out of inventory for a full six weeks is close to hell... 

For Spikeball, that’s exactly what happened in 2014.

If you’ve been hit with a supply chain or logistics issues, you know the pain firsthand. If you haven’t yet — the best way to deal with these issues is to prevent them.

Today, Sourcify CEO Nathan Resnick shares seven signs your supply chain is losing money, what they mean, and how your supply chain logistics can be drastically improved …

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