41 search results for “Special Guest Contributor”

Using Facebook Ads to Make Local Markets Adore You

Using Facebook Ads to Make Local Markets Adore You

Talk to your market like you're a local.

Facebook's ad targeting power is unprecedented.

Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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The Beginner’s Guide to International Warehouses in Global Ecommerce

The Beginner’s Guide to International Warehouses in Global Ecommerce

The Beginner’s Guide to International Warehouses in Ecommerce

The western world is no longer the center of ecommerce. Exploding marketing in Asia, throughout European countries, and across both developed and developing nations means one thing … 

Commerce has gone global. 

If you’re already dominating your domestic market, it’s time you began to drive your sales across borders. 

Unfortunately, far too many merchants miss the crucial first step in international ecommerce. 

That step isn’t about products, currencies, multiple storefronts, localization, or even sales. It’s about where your products live before they head out the door … 

 

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3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

 

How are big brands like Apple and Amazon anticipating consumer needs and following trends to build new product lines?

The key is to listen to your customers.

I'm not just talking about focus groups though.

By paying close attention to your web analytics data, social media conversations, customer product reviews and more, you can become a product development rock star.

Read on to learn how Stitch Labs advises its customers to take the guesswork out of running your business.

 

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Stealth Data Strategies to Stop the Dreaded Trifecta: Out-of-Stocks, Overstocks and Returns

Stealth Data Strategies to Stop the Dreaded Trifecta: Out-of-Stocks, Overstocks and Returns

Are you losing sleep over the dreaded trifecta of out-of-stocks, overstocks and returns? 

You're not alone. Many high volume merchants experience these growing pains as their businesses gain momentum.

The good news is that data can help you streamline and in many cases eliminate some of these operational nightmares.

Our partners at Stitch Labs have put together a game plan for how to combat the chaos and increase your annual sales.

Read on to learn how to use stealth data strategies to slay the dreaded trifecta and get you back to sleeping through the night.

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Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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Personalized Shopping: How Well Are You Paying Attention to Customer Data?

Personalized Shopping: How Well Are You Paying Attention to Customer Data?

How Well Do You Know Your Customers?

Here's a question for you...

Are you really paying attention to your customer data to create unique experiences, or just relying on apps to do the job for you?

Bridge Mellichamp from Stitch Labs is back this week with another article in their series about making sense of your data. 

This one breaks down different examples of how data can be used to create more personal experiences for your customers, the potential pitfalls of not doing so, and some ideas on how you can direct your apps to act more intelligently on the data you have - instead of being content with whatever results they provide. 

Great read over a cup of coffee, and great stuff to think about as the week gets underway. 

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The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram

At its core, Instagram is a content platform.

That can sound obvious, but it means the core of your Instagram marketing strategy has to be about quality content.

Before showcasing products. Before influencer campaigns. Before ads and shoppable feeds. Before anything ecommerce related, your content is what draws people in and gets you Instagram followers in the first place.

In other words, service comes before sales.

Whether that means helping your audience solve a problem or just entertaining them, quality content is the difference between just having a presence online and making a real impact on your audience.

How do you do that?

And what exactly does quality content on Instagram look like for ecommerce?

Those are the questions, we'll answer today …

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How I Raised $1.1 Million Without a Network or Experience

How I Raised $1.1 Million Without a Network or Experience

...No network? No contacts? No problem.

A new year is just a few days away and there's no better time to start thinking about how you can get your business to do more next year. 

That's why we've asked our friends at BlankLabel.com to share the story of exactly how they raised $1.1 Million dollars after five years of bootstrapping. 

This essay breaks down the step-by-step process their team used including:

  • How they found VC & Angel funding contacts
  • How they worked with recently funded entrepreneurs to get their pitch right
  • What materials they had prepared when a VC invited them to pitch
  • And more

This is an incredibly insightful piece that makes fundraising more approachable. 

Also, I just wanted to say, thank you for an awesome 2015! We won't be publishing again until Monday, so we hope you have a fun and safe New Years celebration!

 

 

 

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Multi-Channel 101: Bringing Order to the Chaos of Managing all the Channels

Multi-Channel 101: Bringing Order to the Chaos of Managing all the Channels

Multi-channel leaves you with more questions than answers. 

  • How do you sync inventory?
  • Which warehouses do you ship out of to have the most efficient shipping times? 
  • How do you balance your own inventory with dropshipped inventory? 

It's overwhelming, but ignore it at your own risk. 

Today, nearly 3 out of 4 customers will shop from the same retailer through different channels. They may discover you on Amazon, buy again through your own website, and buy from you yet again from somewhere else. 

Fortunately, to help you make sense of it all, 
Sangram Kadam, the co-founder of Ordoro has written a primer on multi-channel that will help you understand all the moving pieces.

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