26 search results for “Jason Buckland”

SweetLegs Migrated 21 Days Before Black Friday, Then Broke All Its Holiday Records

SweetLegs Migrated 21 Days Before Black Friday, Then Broke All Its Holiday Records

SweetLegs Migrated 21 Days Before Black Friday, Then Broke All Its Holiday Records

“Too many requests. Too many people. It just choked.” 

Black Friday Cyber Monday 2016 had just come and gone, and SweetLegs — the hit leggings brand Chris Pafiolis founded with his wife, Addie — had lost six-figures in sales because of a website that crashed for two days of the holiday weekend. 

The next year would be different ... at least, that’s what Pafiolis vowed to himself. 

But, by the time he finally determined SweetLegs would have to replatform, there were only 21 days before Black Friday, 2017. Would there be time?

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The 5TH: From Australian Fashion Accessories to International Ecommerce

The 5TH: From Australian Fashion Accessories to International Ecommerce

What a Grandfather Leaves Behind: How an Australian Fashion Powerhouse was Born

The 5TH was co-founded by two Aussie entrepreneurs on a shot in the dark. 

But on Dec. 5, 2014, a funny thing happened: this watch company, on its very first day of business, sold more than $100,000 in product — a complete inventory wipe-out

The 5TH was a hit, but the key to its rapid success lies in a much more grounded reality. 

True ecommerce triumph was achieved here by the lessons a late grandfather imparted, that living slow and cherishing more is the finest path to business prosperity ... 

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The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

The Multi-Channel Menace: Young & Reckless, YouTube, & Mastering Customer Engagement

At 22, Chris Pfaff founded Young & Reckless. And its retail presence exploded almost overnight with distribution deals at PacSun, Macy’s, and Dillard’s — along with celeb followers like Diddy and Justin Bieber. 

So, why create an ecommerce presence and focus on D2C? 

Even more interesting, why “tripled down” on its YouTube presence instead of going the usual Instagram and Facebook routes? 

Here’s why. And here’s how the strategy has helped Young & Reckless’ online revenue nearly double YoY. 

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ThirdLove Relies on Data and Platform Stability to Drive 347% YoY Sales Growth

ThirdLove Relies on Data and Platform Stability to Drive 347% YoY Sales Growth

ThirdLove Relies on Data, and Shopify Plus, to Drive 347% YoY Sales Growth

ThirdLove is the most innovative bra company in the world – perhaps one of the most innovative retail brands in all of commerce. 

It employs a team of in-house engineers, it’s run by two brilliant entrepreneurs ... and yet, they were struggling to keep their site running when it mattered most. 

Here’s how ThirdLove leans on data and reliability to build a loyal customer audience and boost sales nearly 350% year-over-year ... 

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TULA, With Traffic Up 198% and Transactions Up 407%, Gives Thanks

TULA, With Traffic Up 198% and Transactions Up 407%, Gives Thanks

TULA, Finally Free from Enterprise Ecommerce Constraint, Gives Thanks

In 2015, TULA, a probiotic skincare company backed by killer products and a famous doctor spokesperson, debuted its site in a cutthroat ecommerce space. 

It had confidence in its catalog, but sticking out in the beauty biz was no easy task. 

TULA did so by making its customer touchpoints as personalized as possible: a finely-tailored website, a product recommender that drove sales of specific products to specific customers, and its coup de grace ... 

Thank you notes, handwritten each of them, that helped this start-up show that a little personal touch can help customers come back in waves. 

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‘Localize, Don’t Internationalize’: How the U.K.'s Simba Hit $100M+ Going Global

‘Localize, Don’t Internationalize’: How the U.K.'s Simba Hit $100M+ Going Global

Simba Reached $100M+ Through Its Global Ecommerce Motto: ‘Localize, Don’t Internationalize’

At $100M+ in sales since launching in 2015, Simba has figured something out. 

The secret? Global expansion. But not the rush-to-open-as-many-storefronts-as-we-can-as-soon-as-we-can type. 

Instead, Simba is deliberate — competing with heavy hitters like Casper — through a slow, steady approach to worldwide ecommerce. 

Curious how Simba exercises such discipline and the steps it takes to ensure it's ready for further global expansion? 

 

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