45 search results for “Aaron Orendorff”

New (Old) Realities Shaping Ecommerce: Online Shopping Trends Today and Tomorrow

New (Old) Realities Shaping Ecommerce: Online Shopping Trends Today and Tomorrow

New (Old) Realities Shaping Ecommerce: Online Shopping Trends in 2019

The future of ecommerce has arrived. And yet, old problems stalk the halls — where to sell, balancing acquisition with profitability, how to build an audience, and Amazon. 

Staying ahead of the curve is critical, but separating fact from fad isn’t easy. 

As a guide, we spent the last few months sifting through new and old entrants alike to isolate the online shopping trends shaping today and tomorrow. 

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New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

They come in droves.

And at first, you’re elated.

Whether paid or free, the steady flow of new visitors fills your heart with joy and your mind with endorphins.

It’s pure joy: data-driven delight.

Until that is ... reality sets in. After all, you can’t deposit a dashboard full of first-time users into a bank account.

If you’re attracting new visitors, congratulations. I know the thrill. But it’s not time for a celebration.

Instead, it’s time for a question, “What now?”

How do you take advantage of all that digital foot-traffic and pull first-time visitors into your funnel?

The answer comes through three action-driving questions about the Stumbler ...

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O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

Even at $2.8T, online sales only represent 11.9% of the global retail market. 

That’s why we’re examining proven approaches for connecting O2O (online-to-offline) commerce. 

Not just industry data and best practices, but behind-the-scenes strategies … including how Shopify Plus helped: 

  • Magnolia Market bridge the physical-to-digital gap with AR. 
  • Allbirds grow into a $100M O2O footwear business in two years. 
  • The 5TH go global by getting local through international pop-ups. 

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Product Listing Ads [Gifographic]: How to Increase ROAS & Sales

Product Listing Ads [Gifographic]: How to Increase ROAS & Sales

Product Listing Ads [Gifographic].

With online ad spend at an all-time high -- $32.7 billion during the first half of 2016 alone -- two things are obvious.

First, competition is fierce. And second, even if it's working now, simply doing more of the same ... won't work for long.

Enter product listing ads.

PLAs don't just have higher clickthrough rates than other PPC channels ... they dramatically shorten the funnel from search to sale, if they're done right.

To guide you into ROAS and sales dominance, we partnered with KlientBoost to create the world's first PLA gifographic. This is gonna be good ...

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Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Visitors

If there’s one segment that’s frustrating, disheartening, and mysterious … it’s the returning visitor who doesn’t buy.

Everyone loves the returning customer. After all, lifetime value is the heartbeat of ecommerce.

The new visitor and hunter are full of excitement and promise.

The returning visitor -- on the other hand -- keeps coming back but never makes the leap.

Any yet, they hold enormous selling potential.

So what holds them back?

Understanding the returning visitor and transforming them into first-time customers is all about the “nudge.” And this means answering three questions ...

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The Plague of Ecommerce Return Rates and How to Maintain Profitability

The Plague of Ecommerce Return Rates and How to Maintain Profitability

The Plague of Ecommerce Return Rates, Industry Benchmarks, and How to Maintain Profitability

Your sales aren’t really sales. Not until the buyer decides to keep it. 

For online shoppers … that’s becoming rare. 

Already, ecommerce returns are double in-store rates. During the holiday season, those rates triple. And for luxury items, they can total ~50% of all orders.

That’s why we’ve created this guide — backed by industry-wide benchmarks and proprietary data from hundreds of thousands of Shopify merchants — to help you make returns a competitive advantage ... 

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The Science of Ecommerce Eye Tracking: Your 2017 ‘Vision’ Shouldn’t Be Your Own

The Science of Ecommerce Eye Tracking: Your 2017 ‘Vision’ Shouldn’t Be Your Own

Ecommerce Eye Tracking

No matter how 2016 ended -- on a world-dominating high or soul-crushing low -- 2017 is upon us. And that means getting clear about your ecommerce vision.

Unfortunately ... most of us go looking for our vision in the wrong place.

Instead of staring at yourself, the right ecommerce vision has to be centered on where your visitors, leads, and customers “look.” In other words: the science of eye tracking.

To hit 2017 running, let's zero in on the golden rule, the failed best practices, and the hidden gems of ecommerce eye tracking ...

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The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy

The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy

The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy

Last year, more than 1,875 fashion-focused retail stores shut down. 

Why? 

Because the rise of ecommerce, digital innovation, and changes in consumer spending habits have catapulted the fashion and apparel industry into a rush of changes. 

Is your business ready? 

Today, we’re taking an exhaustive look at the state of the ecommerce fashion industry.

(PS … if you’d like an executive summary of this article — along with a detailed platform checklist for moving into the future — download The Fashion and Apparel Industry Report.)

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