80 search results for “Aaron Orendorff”

Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

It’s not a luxury. It’s not for multinational conglomerates. And it’s not just one among many growth strategies. 

Global ecommerce is a necessity. Unfortunately, it’s also fraught with questions and challenges. 

To help you take hold of the opportunities, we’ve pulled together comprehensive data and organized everything into 11 international growth trends. On top of that, we’ve also just released a detailed Global Ecommerce Playbook that contains a step-by-step framework to go global the right way … 

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Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

The words ultimate, definitive, and comprehensive get thrown around a lot online. 

In fact, we’re hesitant to use those words about today’s post. 

And so, we won’t … at least, not in the headline. 

However, if you’ve thought at all about B2B or wholesale ecommerce — or, if you’ve already launched a wholesale channel and aren’t getting the results you hoped for — then this post is one of the few that might just live up … 

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B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B Ecommerce

B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. 

$7.6 trillion …

That’s the market size B2B ecommerce will command by the close of this year.

The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.

Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.

Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.

In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:

  • Statista
  • Harvard Business Review
  • Content Marketing Institute
  • MarketingProfs
  • LinkedIn
  • Forrester
  • Accenture
  • McKinsey & Company

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How Customizable Is Shopify? Standing Out at Scale Without Giving Up Control

How Customizable Is Shopify? Standing Out at Scale Without Giving Up Control

How Customizable Is Shopify, Really?

Whether you want to customize your theme, products, discounts, checkouts, or payments, standing out and staying fast aren’t mutually exclusive. 

For businesses playing in the same league as Amazon, Wayfair, and Walmart … differentiation is the secret to success. 

The best product doesn’t always win. Current market share is no guarantee of future dominance. And trying to compete on price is a self-defeating battle. 

What matters is standing out: delivering an online experience that’s as unique, personal, and unforgettable as your brand. 

In a word: customization.

Unfortunately, standing out at scale often means sacrificing speed-to-market. Uniqueness takes time, especially for design and development.

Or does it?

Today, we’re taking a detailed and — to be honest — gorgeous look how customizable Shopify Plus really is.

Whether you’re skeptical or just in the mood for some serious ecommerce inspiration, keep reading ...

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Stop Trying to Increase Your Conversion Rates

Stop Trying to Increase Your Conversion Rates

Your conversion rates may be too high. *Gasp!*

Lowering them might just be the secret to scaling your revenue. *Heresy!*

Now, before you start penning that angry email, I want to tell you a story.

A few years back, my friend Stacy lost her parents in an accident and received a substantial inheritance. She wasn’t fulfilled by her day job and wanted to travel. Spurred on by her ambition and new-found resources, she decided to buy an ecommerce business.

Her broker brought two companies to the table. The first ecommerce store had an average conversion rate of 10%. The second, 1.25%.

In the end, I advised Stacy to choose the second.

The questions is ... why would I recommend purchasing a business with a ~900% lower conversion rate? And why should you lower yours?

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Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Visitors

If there’s one segment that’s frustrating, disheartening, and mysterious … it’s the returning visitor who doesn’t buy.

Everyone loves the returning customer. After all, lifetime value is the heartbeat of ecommerce.

The new visitor and hunter are full of excitement and promise.

The returning visitor -- on the other hand -- keeps coming back but never makes the leap.

Any yet, they hold enormous selling potential.

So what holds them back?

Understanding the returning visitor and transforming them into first-time customers is all about the “nudge.” And this means answering three questions ...

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What Your Visitors are Thinking Right Before They Click “Add to Cart"

What Your Visitors are Thinking Right Before They Click “Add to Cart"

There’s a process that we all go through when making purchases online, a set of questions that we’re trying to find answers to. Those questions vary from size and fit to shipping policies, free shipping thresholds and more.

Using those questions as a basis, and the "Add to Cart" button as the center of which everything else revolves around, let's redesign product pages in a way that supports quickly finding answers to those critical questions. This article will help you achieve just that. 

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How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

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New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

They come in droves.

And at first, you’re elated.

Whether paid or free, the steady flow of new visitors fills your heart with joy and your mind with endorphins.

It’s pure joy: data-driven delight.

Until that is ... reality sets in. After all, you can’t deposit a dashboard full of first-time users into a bank account.

If you’re attracting new visitors, congratulations. I know the thrill. But it’s not time for a celebration.

Instead, it’s time for a question, “What now?”

How do you take advantage of all that digital foot-traffic and pull first-time visitors into your funnel?

The answer comes through three action-driving questions about the Stumbler ...

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