The wholesale and B2B buying experience is changing rapidly …
According to Google, the new B2B buyer is:
- Typically under the age of 35
- Prefers reaching and buying online
And has been granted decision-making powers that used to be reserved for senior executives.
If you aren’t offering these new B2B buyers a mobile-first commerce experience yet, you’ll quickly lose market share to your competitors.
In this post, we’ll cover everything you need to know to launch a B2B mobile-first commerce presence and win new customers.