80 search results for “Aaron Orendorff”

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Want to know why your customers buy from you and not from your competitors and likewise, why some people choose them over you?

It would be like a sneak peek into their mind and using that information to continuously iterate on your offering.

Luckily you don't have to be a highly trained psychologist or a wannabe mind-reader to figure out what people are thinking. You can simply use automated feedback loops to get the data and improve your business.

In this article, we'll take a deep-dive into understanding and building automated feedback loops in different areas of your customer funnel that will guide you toward answers and find solutions to problems that you might not know even exist.

 

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Ecommerce Navigation: Getting People to Find and Buy More Products

Ecommerce Navigation: Getting People to Find and Buy More Products

When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section? 

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website.  The way that you structure your navigation menu could literally make or break your business.

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The Science of Ecommerce Eye Tracking: Your 2017 ‘Vision’ Shouldn’t Be Your Own

The Science of Ecommerce Eye Tracking: Your 2017 ‘Vision’ Shouldn’t Be Your Own

Ecommerce Eye Tracking

No matter how 2016 ended -- on a world-dominating high or soul-crushing low -- 2017 is upon us. And that means getting clear about your ecommerce vision.

Unfortunately ... most of us go looking for our vision in the wrong place.

Instead of staring at yourself, the right ecommerce vision has to be centered on where your visitors, leads, and customers “look.” In other words: the science of eye tracking.

To hit 2017 running, let's zero in on the golden rule, the failed best practices, and the hidden gems of ecommerce eye tracking ...

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Product Listing Ads [Gifographic]: How to Increase ROAS & Sales

Product Listing Ads [Gifographic]: How to Increase ROAS & Sales

Product Listing Ads [Gifographic].

With online ad spend at an all-time high -- $32.7 billion during the first half of 2016 alone -- two things are obvious.

First, competition is fierce. And second, even if it's working now, simply doing more of the same ... won't work for long.

Enter product listing ads.

PLAs don't just have higher clickthrough rates than other PPC channels ... they dramatically shorten the funnel from search to sale, if they're done right.

To guide you into ROAS and sales dominance, we partnered with KlientBoost to create the world's first PLA gifographic. This is gonna be good ...

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Gift Wrapping in Ecommerce: How to Boost AOV This Holiday Season

Gift Wrapping in Ecommerce: How to Boost AOV This Holiday Season

How would you react if I told you that there is a relatively easy add-on service that is able to drive 50% net margin per item? 

Well, there really is such an add-on service — gift wrapping! The beauty of it is that besides actually helping your bottom line, in the eyes of the customer you could be the company that is ready to go the extra mile to save them hassle. 

To properly understand and assess what goes into offering a gift wrapping option online, we’re going to be looking at everything you need to consider when thinking about offering this service. Enjoy. 

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How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

For almost thirty years, Steiner Sports has thrived in an industry fraught with knockoffs, price confusion, and broken dreams. 

They’ve not only built a $50 million empire playing on the same field as ecommerce Goliaths like Ebay and Amazon … 

They’ve also learned how to earn the trust of mega-influencers like Derrick Jeter, Victor Cruz, and Eli Manning ... all without losing sight of their customers. 

So what's Brandon Steiner’s secret? 

Hint: it’s about channeling your “inner 10-year-old” … 

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Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

My company has 200,000 likes on our Facebook page - are we killing it on Facebook?

Maybe, maybe not.

The fact that you chose to highlight the number of page "Likes" and not metrics that actually matter like engagement or sales is just one example of a number of misleading things that "experts" have been telling us for years to follow to be successful on social.

There's a lot of "Best Practices" and bad information out there, this article will help you cut through the BS and concentrate on things that actually matter. 

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How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability

The road to success is rarely as clean as the myths and the legends.

Even massive wins are no guaranteed of continued boom.

In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.

And then, everything fell apart.

Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).

This is the true story of their rise from dead ...

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