You want your site to earn more money, so what do you do?
A.) Drop money on ads to drive more traffic
B.) Discount your products and run another sale, hoping volume will outweigh the decay in your profit margins
C.) Research how visitors use your site and make multiple, minor improvements to earn incremental gains that will have a massive impact on your bottom line
William Harris of Dollar Hobbyz, a leading online hobby goods website, shares how he chose option C to improve site-wide conversion rates by over 15%, translating to several thousands of dollars per week.
Or as he puts it, "Traffic is down, conversions are up, revenue is up = boss is happy."