277 search results for “Shopify Plus”

How This Purple Mattress 20 Years in the Making Became an Overnight Success

How This Purple Mattress 20 Years in the Making Became an Overnight Success

 feature

The years you've spent toiling & sweating to make your dream a reality...

Yep, those years are often overlooked by outsiders who often chalk up success like yours to luck, being early, or in the right place at the right time.

You know better though...

So too do the entrepreneurs being highlighted today. The Pearce brothers spent more than twenty years designing, creating, and inventing before all of that worked culminated in what some are calling an overnight success.

I promise this post will NOT teach you how to be successful quickly...

But it will provide you a blueprint that just might inspire you to persevere your way to the top as two overnight entrepreneurial successes did over the course of twenty years.

Continue reading

GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

When you do $1 million in sales on day one ... 

The expectations for future growth are heightened. Especially if you're Khloé Kardashian, co-founder of GOOD AMERICAN, a denim-focused fashion brand designed for a curvier, sexier, and stronger shape. 

To maintain GOOD AMERICAN’s accelerated growth, Kardashian and her team needed to put much of the business on autopilot. 

Today, they’re revealing exactly how they automated a host of tedious, manual, backend processes … so that you can do the same. 

Continue reading

How a Stagnant Customer Base Prompted a Coffee Company to Launch a New Brand in Two Weeks & Score with Millennials

How a Stagnant Customer Base Prompted a Coffee Company to Launch a New Brand in Two Weeks & Score with Millennials

feature

New customers...

They're the pot of gold at the end of the rainbow that we're all looking for and increasingly- they're millennials.

You've no doubt heard about how different this demo is and how difficult it can be to reach it much less build a brand they it falls in love with.

Now how about doing it in just two weeks?

As crazy as that sounds, it's exactly what the entrepreneurs being featured today did with a relatively small marketing budget.

Today, because we caught 'em on a particularly generous day, they're pulling the curtain back to reveal exactly how they turned $20,000 into a brand millennials can't get enough of so you can do the same...

Continue reading

How Interline Saves Hundreds of Hours a Year Using Flow to Automate Orders, Inventory & Refunds

How Interline Saves Hundreds of Hours a Year Using Flow to Automate Orders, Inventory & Refunds

feature

What would you do with a few hundred extra hours a year? 

For the merchant featured in today’s post, the prospect of having several hundred extra hours a year is a reality. 

How? 

Through ecommerce automation. 

An hour here and there adds up, especially when you consider this merchant has automated a half dozen time-consuming backend processes that have helped the company grow 30% month over month. 

In this post, they’re revealing exactly how you too can automate tasks for your store and enjoy hundreds of extra hours a year … 

Continue reading

How Bohemia 4X’d Sales After Migrating & Supports the Survival of Artisan Crafts

How Bohemia 4X’d Sales After Migrating & Supports the Survival of Artisan Crafts

Your site crashes the day it’s launched...

That’s what happened to the merchant being featured in today’s post. And that was just the first of many technical fails that distracted founder Jenny Lockton from her mission: saving artisans and their dying crafts by selling their goods all over the world.

Besides not wishing her old platform on her worst enemy, Lockton is revealing the tool she used to optimize her new site and the one move she made that quadrupled sales so you can do the same ...

Continue reading

How This Lifeguard is Disrupting Women’s Athletic Swimwear

How This Lifeguard is Disrupting Women’s Athletic Swimwear

feature

Olympic caliber athletes have been doing without … 

At least that’s the gap in the female athletic swimsuit market the entrepreneurs being featured today spotted. 

Women competing in competitive water sports have long endured ugly training swimsuits that don't always stay on when they dive, crash, or splash in the water. 

Besides being embarrassing, losing your suit can keep an athlete from realizing their Olympic dreams. 

In this post, you'll discover the tools a bootstrapped California startup used to qualify for the Olympics and grow its business. 

Continue reading

3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

Continue reading

Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How To Get More People to Take Action on Product Pages

Hey there, 

Tommy Walker, editor of the Shopify Plus blog here.

It seems like no matter who I talk to in ecommerce, startup or enterprise, I consistently hear, "How do I get more people clicking the 'Add to Cart' button?"

"Should I make it orange? What color gets the most clicks?"

I have to laugh about this a little bit, because when we're asking questions like this, it's like we forget that we're also online shoppers too. I ask, "Is there any button color that makes you more likely to click?" 

Sometimes this drives the point home, other times... not so much.

In any respect, one of my long time writing partners Ott Niggulis has written a piece on what it takes to get more people clicking that button. He starts with a story about needing a pair of shoes before traversing the infinitely long stretches of airport, and why the first site he looked at didn't work out.

He then talks about some of the tools you can use to discover why more people aren't clicking the "Add to Cart" button, and what you can do to encourage more clicks.

I hope you enjoy reading it as much as I have. If you have any questions or would like to have my team research a piece specifically for you, shoot me an email at editor@shopifyplus.com  

Talk Soon,

Tommy Walker    

 

Continue reading

Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

Continue reading

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

Continue reading