276 search results for “Shopify Plus”

Ecommerce Navigation: Getting People to Find and Buy More Products

Ecommerce Navigation: Getting People to Find and Buy More Products

When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section? 

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website.  The way that you structure your navigation menu could literally make or break your business.

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Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Want to know why your customers buy from you and not from your competitors and likewise, why some people choose them over you?

It would be like a sneak peek into their mind and using that information to continuously iterate on your offering.

Luckily you don't have to be a highly trained psychologist or a wannabe mind-reader to figure out what people are thinking. You can simply use automated feedback loops to get the data and improve your business.

In this article, we'll take a deep-dive into understanding and building automated feedback loops in different areas of your customer funnel that will guide you toward answers and find solutions to problems that you might not know even exist.

 

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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Omni-Channel Retail Strategy: The What, Why, and How of “In-Store” Shopping

Omni-Channel Retail Strategy: The What, Why, and How of “In-Store” Shopping

Omni-Channel Retail Strategy: The What, Why, and How of “In-Store” Shopping

The walls between online and offline retail are crumbling … 

At least for shoppers they are. 

In fact, “in-store” shopping is far from a purely “in-store” experience. Today, consumers browse their mobile devices, consult social media, and expect to connect with businesses on multiple platforms — before making a purchasing. 

Discover not only what and why but also how you can craft an omni-channel retail strategy to seamlessly integrate every touchpoint and drive more sales … 

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Supply Chain Optimization: How to Develop a World-Class Logistics Network

Supply Chain Optimization: How to Develop a World-Class Logistics Network

 

Companies with world-class supply chains have learned that supply chain optimization is not about air freight, or warehouses or delivery routes separately. Optimization means that you're looking at the supply system as a whole and optimizing the system and not only parts of it.

It's this change in how to think about supply chains that has allowed companies like Apple to dominate markets and save money all at the same. To learn how You can too, read this article.

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Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

My company has 200,000 likes on our Facebook page - are we killing it on Facebook?

Maybe, maybe not.

The fact that you chose to highlight the number of page "Likes" and not metrics that actually matter like engagement or sales is just one example of a number of misleading things that "experts" have been telling us for years to follow to be successful on social.

There's a lot of "Best Practices" and bad information out there, this article will help you cut through the BS and concentrate on things that actually matter. 

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