It’s an ugly story. One made all the more painful by its bright beginning.
Merchant experiences growth.
Merchant celebrates growth.
And then …
Growth turns on merchant.
Broken functionality, tech debt, mounting costs just to maintain the status quo, and the threat that growth itself will choke their success.
If that sounds familiar, you’re not alone.
Today, four Shopify Plus merchants who’ve stood in your shoes tell the stories of how they overcame the dark side of high-growth ecommerce …