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What is Multi-Channel Retailing? The Opportunities and How to Overcome the Operational Struggles

What is Multi-Channel Retailing? The Opportunities and How to Overcome the Operational Struggles

Multi-Channel Retailing

Today’s retail customers live in two worlds … and they don’t even know it. For them, the distinctions between online and offline buying — or even online buying across a host of channels — simply doesn’t exist. 

To survive, you need to live in the same worlds. 

But more channels means more work. And possibly more chaos. All while trying to centralize operational control to make your business run smoothly. 

Wouldn’t it be great if you could do both: multiply your channels while still centralizing your operations? With a few techniques and a proper understanding of multi-channel retailing, you can do just that ... 

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