21 search results for “Herbert Lui”

Increasing Profits with Digital Products: How the World’s Biggest Ecommerce Site Doesn't Make Its Money Selling ‘Things’

Increasing Profits with Digital Products: How the World’s Biggest Ecommerce Site Doesn't Make Its Money Selling ‘Things’

 

If you’re reading this ... congratulations: your core products are successful.

Probably even wildly so.

Unfortunately, visitors are expecting more — free shipping, lower prices, and exciting retention programs just being the tip of the iceberg.

You’re left scratching your head:

How the hell am I going to pay for all this?!

The answer lies in how Amazon - the world’s biggest online retailer - actually makes its money.

It's probably not what you expect, and it may surprise you that you can do something similar.

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Rethinking Your Business: Why What Got You Here Won’t Get You There

Rethinking Your Business: Why What Got You Here Won’t Get You There

Investor and entrepreneur Peter Thiel wrote, “Zero to One,” about innovation and bringing something new to the world. This phase of a company, the team and people behind the product, requires a certain way of thinking. You’ll feel the spirit of it in the scrappy startup mentality. Successful startups go from zero to one, and grow past it into a business.

Going one to a hundred requires a different way of thinking than zero to one. Gone are the days that anyone could tap an entire department on the shoulder and ask for a quick status update. Now, each department has many people and different projects, thoughts, and priorities. Even Facebook changed its motto from “Move fast and break things,” to a much less catchy but more practical, “Move fast with stable infra.”

The thinking and processes that got you here, from zero to one, won’t get you there, from one to a hundred. And you can probably already feel your teams drifting apart. But you already know this.

We wrote this piece for you — leader, manager, planner, associate, co-ordinator — to share actionable solutions for you keep your team cohesive. Click to read more.

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How Millennials Shop During the Holidays

How Millennials Shop During the Holidays

Ah, Millennials...

The largest living demographic - raised on television, video games, and the internet. 

We've been marketed to our entire lives (and hate it)... and have never been particularly trusting of how businesses tell us we should spend our money.

And yet, we buy things. A lot of things. 33% more than last year to be exact. 

But the question is, how do we shop during the holidays? 

What follows is an examination of the different trends and behaviors of Millennial shoppers from our new author Herbert Lui. 

Very valuable insights if you're looking to tap into Millennial shoppers this holiday season. 

 

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How to Create Emails People Actually Want to Spend Time With

How to Create Emails People Actually Want to Spend Time With

“Are you social or anti-social?”

“Would you like your OS to have a male or female voice?”

“How would you describe your relationship with your mother?”

In the movie Her, Theodore Twombly — played by Joaquin Phoenix — sets up his intuitive operating system by answering just three questions. He tries to expand on his answers, only to have the OS cut him off, having apparently learned all it needs to know.

Running an online business, you have thousands of customers, and millions of prospects.

But they all want exactly what Theodore wanted … to be treated like a genuine individual.

By rethinking email, you can change how your store communicates and how you develop your relationships with your customers. From the introduction to the long-term slump, every part of a relationship, even one between a brand and a person, requires communication.

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How to Earn and Showcase Credibility in Ecommerce (Because It Can’t be Bought)

How to Earn and Showcase Credibility in Ecommerce (Because It Can’t be Bought)

Why Credibility Matters & How to Earn It (Because It Can't be Bought)

There’s a reason Google’s Business pages averages 158.3 million unique monthly visitors a month and Yelp brings in 145 million.

It’s the same reason Angie’s List, Trip Advisor, and even old-school organizations like The Better Business Bureau rack up an additional 39.9 million.

In a world of gimmicks, half-truths, and fraud … credibility matters.

But, how are new visitors supposed to know you’re one of the “good guys”?

Credibility online can seem vague and daunting.

That’s why today, we’re taking a practical look at the one thing vital to your ecommerce success … you can’t buy.

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How to Use Exclusive Flash Sales to Reengage Your Most Valuable Customers & Take Them Beyond the Velvet Rope

How to Use Exclusive Flash Sales to Reengage Your Most Valuable Customers & Take Them Beyond the Velvet Rope

 

What makes a successful relationship?

According to an informal study of 1,500 couples published on QZ, couples married over 10 years report the following as the top reasons: 

  1. Being in it for the right reasons
  2. Have realistic expectations
  3. Be respectful
  4. Be open
  5. Embrace growth & change
  6. The little things add up to big things

Unsurprisingly, these are also the qualities that everlasting brands embrace as they're developing long-term relationships with their customers.

And yet, so many retailers try to start their relationships with a simple "10% off" or "Get updates" if you become a member.

It's a thinly veiled ploy for spamming their inbox with promotional offers and let's be honest, we're not fooling anyone.

The best relationships - with people, or businesses - start, because there's a hint at something more to offer, hiding just beneath the surface. Layers to explore, and complexity to enjoy over time, so you can grow together until you are wrapped up in each other's identity. 

Today, we'll explore a simple, yet powerful tactic - the exclusive flash-sale - that can help provide that depth to your brand that will keep your customers falling in love over and over again. 


 

 

 

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Microcopy: Near Invisible Text That Converts Visitors to Customers  – Even When They Don’t Read It

Microcopy: Near Invisible Text That Converts Visitors to Customers – Even When They Don’t Read It

You’ve done a great job at bringing potential customers to your online store.

But if you're finding that visitors aren’t making important decisions - like clicking the Add to Cart button, filling out subscription forms, or completing the checkout flow – there could be a disconnect between their expectations and your user experience.

This is where microcopy can come in. 

What's microcopy? 

It's the nearly undetectable text in high consideration zones that tells a visitor, "don't worry, this is safe, keep going." 

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7 Stats Ecommerce Retailers Can't Ignore in 2017

7 Stats Ecommerce Retailers Can't Ignore in 2017

7 Stats Ecommerce Retailers Can't Ignore in 2017

Did you know that a two-second delay in your page’s load time could increase abandoned cart rates 20%?

Oh, and a third of your customers won’t complete a purchase because they found a better deal elsewhere.

Herbert Lui explores recent research and dives into the fundamentals of what you can do to set your store up for success in the year to come.

Unlike the endless myriad of fads and trends, these things are timeless — and the more time you invest into doing them well, the more results you'll see.

You don't want to miss it!

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Developing a Multi-Channel Management Strategy that Delights Customers and Increases Profits

Developing a Multi-Channel Management Strategy that Delights Customers and Increases Profits

Multi-channel isn’t the way of the future — it’s the way things are done today

At least that's what they tell you. 

But for all the promises everyone makes about how great multi-channel is, notice how nobody talks about how to manage it all? 

That's why in this article, I'm giving you a four step framework to help you make more sense of your channel data, and help you create a more predictable, profit generating machine. 

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Global Ecommerce Markets Will Reach $4 Trillion By 2020. Are You In?

Global Ecommerce Markets Will Reach $4 Trillion By 2020. Are You In?

Global Ecommerce Markets Will Reach 4 Trillion By 2020. Are You In?

The global ecommerce market is predicted to reach over $4 trillion by 2020. 

More staggering still … 

Spurred on by the development of emerging markets, the total global flow of goods, services, and finance will hit $85 trillion by 2025. 

Will you take the leap? Is your business ready to go to ride the fourth way of ecommerce by expanding into the global market? 

The future of your company may just depend on it … 

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