32 search results for “Tommy Walker”

So, Can Shopify Plus Really Handle High-Volume Traffic?

So, Can Shopify Plus Really Handle High-Volume Traffic?

Why yes, yes it can.

It's a common concern, really. A question we get asked all the time.

"Isn't Shopify just for small business?"

"Can Shopify really handle high-volume?"

"Pffft, a cloud-based SaaS solution, known for being intuitive & easy to use... Couldn't possibly handle the stress of high-traffic loads without getting crushed, right?"

With news outlets like CNBC reporting several brands crashing on Black Friday & Cyber Monday, we totally understand why its difficult to believe.

But then... you look at the numbers... and you see the real story is very different...

 

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Introducing the Black Friday - Cyber Monday Health Check

Introducing the Black Friday - Cyber Monday Health Check

Black Friday - Cyber Monday Health Check

This Black Friday - Cyber Monday, will your website flatline or flourish? 

With shoppers spending on average $289 during the Black Friday-Cyber Monday weekend in 2016, billions of dollars of sales are up for grabs over the course of just a few days.

Yet, year after year, some of the world’s largest and best-known brands are routinely overwhelmed by the sudden yet predictable burst of traffic; their pages don’t load quick enough or worse their sites crash altogether. 

That's why we've created the Black Friday - Cyber Monday Health Check.

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The Acceleration of Just About Everything

The Acceleration of Just About Everything

Food. Bandwidth. Logistics. Everything is getting faster. Can you keep up?

Can we just take a minute and acknowledge just how fast everything's become? 

It wasn't all that long ago my computer worked all night just to download a single song from someone else's computer. Now I'm streaming entire catalogues from artists on the other side of the world and complaining when my airline doesn't get WiFi. 

How quickly we've taken it all for granted...and how dumbstruck we'll be when everything changes again...

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Introducing the Shopify Plus Blog

Introducing the Shopify Plus Blog

 Introducing the Shopify Plus Blog

Hi *|FNAME|* 

I'm Tommy Walker, the editor of the new Shopify Plus blog. 

You're getting this email because you're a different breed of Shopify customer.

You're smart, you're successful, and you've proven you know what it takes to drive revenue. 

So how can we help you take off to the next level? We wanted to create a blog that was dedicated specifically to helping you overcome the challenges that high-growth stores face. 

I'm going to make the assumption that you already have an idea of "what" works, but I want to help you understand "why" because I believe it's only once you know that, that you're able to truly innovate and do something people truly remember.

If you don't want to receive messages from the Shopify Plus blog, or you're just not ready, that's cool, you can unsubscribe here and come back anytime you like.

But if you're looking to get deeper knowledge into buyer psychology, advanced strategy, and learn from other high-growth ecommerce stores, buckle up, because we've got a lot in store for you.

Also, if you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email at editor@shopifyplus.com and I'll be sure to get back to you. 

I hope you like our first article, please leave a comment letting us know what you think. 

All the best

Tommy Walker

Editor - Shopify Plus Blog

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An Unknown and Clever Way to Increase Your Customer Acquisition This Holiday Season

An Unknown and Clever Way to Increase Your Customer Acquisition This Holiday Season

When was the last time a company thanked you for being a thoughtful gift-giver?

It's a simple question really, but when thinking about all of your different customer segments, have you ever acknowledged the people buying the gift? Or did you do what most everyone does, and treat them like every other customer?

Today, let's scratch the surface of what's possible by creating communications exclusively targeting the gift-giver, while finding new opportunities to surprise and delight. 

Just a word of warning: the strategy discussed in this article is so underutilized, you're not going to find any other retailer using it this holiday season. 

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Introducing the BuzzFeed Channel for Shopify

Introducing the BuzzFeed Channel for Shopify

BuzzFeed Shopify Channel

Shopify is partnering with BuzzFeed to make it easy to showcase your products to BuzzFeed’s editors.

The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content.

With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales.

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Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Why are Conversion Optimization Tips BS?

There's something that's been bothering me lately.

In the past year or so, I've seen a huge influx of conversion optimization tips which use case studies to support the claim that's being made. 

Now, I myself am paid to write these kinds of stories, but something I'm adamant about when I chose which case studies to use is researching the validity of the cases being used. 

There is a certain amount of drama in the statement "and clicks improved by 200%!"  but it's really inauthentic, especially when you learn that the absolute clicks went from 10 to 30. 

In this article, I'm going to share with you a story about how one man used bad (but technically correct) science to fool major media outlets to spread misinformation about how adding chocolate to your diet can help you lose weight. 

We'll break down how the bad science was manipulated to show headline-worthy results, and as you read through it, I think you'll see the parallels between this and other CRO "case studies" that bombard you on a daily basis.

The goal here isn't to paint all case studies as liars - because there are some really good ones out there. Rather, I want to help you question if whether the information you're reading is valid, or published simply for PR reasons. 

Also, it's kind of fun (and scary) to read about how easily the press was manipulated. 

If you have any questions, or would like to discuss this further, please feel free to email me at plus.editor@shopify.com and we can talk 

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