How Pinterest Drives Online Commerce

We partnered with Pinterest to gather data about use of their platform, as it relates to commerce. The result, Pinterest can be a powerful driver of traffic and big-ticket sales.

Here are some key takeaways:

  • The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
  • A major driver of online traffic: Pinterest is the #2 overall source of all social media traffic to Shopify stores.
  • 2M people pin product pins per day. That’s 20x more than there are daily shoppers at the Mall of America.
  • 93% of Pinterest users use the platform to plan purchases.
  • Orders from Pinterest on mobile devices has increased by 140% in the last two years, and orders from non-US countries has increased 130% from 2013 to 2014.

Check out all of our findings in the infographic below.

How Pinterest Drives Online Commerce infographic