Analytics

Learn analytics

Using analytics for business can help you uncover valuable insights about your products, customers, marketing, and more. Learn analytics to dig deeper into your data and find out what works and what doesn’t so you can spot opportunities early on.


Track your business and store analytics directly on Shopify or connect to Google Analytics.

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Thumbnail preview about How to gain and use customer insights
Tutorial
Shopify Education Team
5m

How to gain and use customer insights

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Thumbnail preview about Use free customer data to power your business
Tutorial
Shopify Education Team
4m

Use free customer data to power your business

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Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

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Thumbnail preview about How to utilize Instagram data to improve engagement
Tutorial
Haley Dashovich
2m

How to utilize Instagram data to improve engagement

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

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Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
Shopify Education Team
4m

Get more from your ad spend with A/B testing

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Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)
Course
Niccolo Gloazzo
25m

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

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Thumbnail preview about How To Launch An Online Subscription Business
Course
PageFly Team
1h 13m

How To Launch An Online Subscription Business

By 2025, it's projected that the global ecommerce subscription market will be worth $246.6 billion. The age of ecommerce subscription is already here and it's a matter of now or never if you want to grab the opportunities and get your own piece of this growing market. So how can you do it? We got you covered in this course. Over the last 3 years, the PageFly team have powered over 80,000 online stores - and supported thousands of ecommerce subscription businesses.

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How to Build a Profitable Ecommerce Business
Course
Jason Andrew
33m

How to Build a Profitable Ecommerce Business

Whether you’re just starting up your online store, or are already a 6 or even 7 figure business: you are responsible for your company’s finances.

Everything from cash flow management, your P&L, and even a fundamental understanding of how your business makes money.

But unless you’re a trained accountant or have a few decades of corporate experience under your belt, getting a grip of your numbers can be no easy task.

The good news is that knowing your numbers is not rocket science.

In this course, we’ll share a simple, jargon free-way on how to build a profitable and sustainable ecommerce business.

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Thumbnail preview about Live store audits with expert Jon MacDonald
Webinar
Recorded Webinar
1h 2m

Live store audits with expert Jon MacDonald

Getting visitors to your site but no one is purchasing? Learn how a new visitor sees your site from Jon MacDonald, Founder & CEO of The Good as he live audits Shopify stores. He’ll help you understand areas of opportunity for improvement to convert those browsers into buyers. Submit your store URL ([here!](https://community.shopify.com/c/Compass/Feb-18-Shopify-Compass-webinar-with-Jon-MacDonald-Call-out-to/m-p/1041127?utm_source=compasslivewebinars&utm_medium=event&utm_campaign=livestoresaudits&utm_term=jonmacdonald)) and join in on the action to drive more revenue for your business.
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Thumbnail preview about How to create a 2021 advertising roadmap
Webinar
Recorded Webinar
1h 2m

How to create a 2021 advertising roadmap

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.
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Why analytics training is important for business

Whether you want to track your store’s activity, see how well an email campaign performed, or even measure your website’s organic traffic, learning the ins and outs of analytics is a key part of running an online business. In fact, it’s the only way to make informed decisions about your products, marketing strategies, advertising budget, and so much more. But where exactly should you start when it comes to learning analytics? With so many metrics, channels, and tools available, diving into the world of analytics can be a little overwhelming, especially if you’re a new business just starting out. Should you focus on analytics related to your site’s content to improve traffic and search rankings? Or is it better to focus on your paid acquisition channels? That’s where analytics training comes in. Shopify offers dozens of free courses and tutorials that cover a wide range of analytics topics. Whether you’re interested in learning the fundamentals of analytics or want something a little more advanced, Shopify has you covered.

How do I start learning analytics?

Whether you want to brush up on the basics or you’re looking for more advanced strategies on how to increase revenue and grow your business, learning analytics is easy with Shopify’s free courses and tutorials. Start by learning your way around Shopify’s analytics, including how to use reports. Once you have a grasp of key performance indicators (KPIs) like customer acquisition costs and retention rates, you can narrow your focus on the analytics courses that matter most to your business.

Is analytics easy to learn?

Yes analytics is easy to learn! Shopify offers plenty of courses and tutorials that cover everything from tracking your sales, orders, and visitor data, to more advanced analytics strategies. Check them out above!

Does analytics require coding?

Popular analytics tools like Google Analytics and Google Search Console allow you to track and measure data about your audience, website, and campaigns without having to code.