Analytics

Analytics courses

Using analytics for business can help you uncover valuable insights about your products, customers, marketing, and more. Learn analytics to dig deeper into your data and find out what works and what doesn’t so you can spot opportunities early on.


Track your business and store analytics directly on Shopify or connect to Google Analytics.

Start Shopify free trial
Try Shopify free for 14 days, no credit card required.
Sort by
Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)
Course
Niccolo Gloazzo
25m

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

Start course
Thumbnail preview about How To Launch An Online Subscription Business
Course
PageFly Team
1h 13m

How To Launch An Online Subscription Business

By 2025, it's projected that the global ecommerce subscription market will be worth $246.6 billion. The age of ecommerce subscription is already here and it's a matter of now or never if you want to grab the opportunities and get your own piece of this growing market. So how can you do it? We got you covered in this course. Over the last 3 years, the PageFly team have powered over 80,000 online stores - and supported thousands of ecommerce subscription businesses.

Start course
How to Build a Profitable Ecommerce Business
Course
Jason Andrew
33m

How to Build a Profitable Ecommerce Business

Whether you’re just starting up your online store, or are already a 6 or even 7 figure business: you are responsible for your company’s finances.

Everything from cash flow management, your P&L, and even a fundamental understanding of how your business makes money.

But unless you’re a trained accountant or have a few decades of corporate experience under your belt, getting a grip of your numbers can be no easy task.

The good news is that knowing your numbers is not rocket science.

In this course, we’ll share a simple, jargon free-way on how to build a profitable and sustainable ecommerce business.

Start course
How to Find a Winning Product
Course
Warrick Kernes
50m

How to Find a Winning Product

One of the biggest hurdles to overcome as a new online seller is finding products to sell on your website. But not just any product will do, you need to find a WINNING product to increase your chances of success. After all, you could have the best looking website on the internet but if your product isn't one that's going to sell then you're setting yourself up for a tough journey.

In this free course you'll find out where you can look to find WINNING products and how to assess which products are more likely to be successful for you. Before committing your hard earned money to buying stock you'll learn how to predict the success of a product and then how to get in touch with suppliers and how to convince them to work with you. We wrap up with a look at hot and trending products to come.

Sign up now and watch for free!

Start course
Thumbnail preview about Deliver a Customer Experience Worth Remembering
Course
Teresa Harris
46m

Deliver a Customer Experience Worth Remembering

Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.

Start course
Grow your Sales by Understanding Visitor Behavior
Course
Lucky Orange Team
24m

Grow your Sales by Understanding Visitor Behavior

Your Shopify store is getting traffic but you’re not seeing any sales. What’s happening?

Is there anything you can do about the 75% of e-commerce carts that get abandoned? What about the visitors who get frustrated and leave before even adding something to a cart? How do you know what ACTUALLY happened that prevented them from buying something?

In this course you’ll learn how to better understand visitor behavior on your store, which can ultimately help you grow your sales.

We’ll cover how to organize your store to highlight high-margin products, engage with customers to better understand their needs and recognize the behavior of high-value customers.

This course is for Shopify store owners looking to simplify website optimization, improve product listings and grow their business quickly and for the long-term.

Sign up today and to start optimizing.

Start course
Thumbnail preview about AIDA Framework: Advertising Philosophy 101
Course
Taylor Holiday
41m

AIDA Framework: Advertising Philosophy 101

Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).

Enroll now, and get started on creating or improving your ad creative.

Start course
Thumbnail preview about SEO Training for Beginners
Course
Casandra Campbell
1h 1m

SEO Training for Beginners

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.

By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.

Start course
Thumbnail preview about Grow Your Business with Instagram
Course
Gretta van Riel
2h 3m

Grow Your Business with Instagram

How do you build an engaged following and increase your sales on Instagram?

Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?

If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.

Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.

Start course

Why analytics training is important for business

Whether you want to track your store’s activity, see how well an email campaign performed, or even measure your website’s organic traffic, learning the ins and outs of analytics is a key part of running an online business. In fact, it’s the only way to make informed decisions about your products, marketing strategies, advertising budget, and so much more. But where exactly should you start when it comes to learning analytics? With so many metrics, channels, and tools available, diving into the world of analytics can be a little overwhelming, especially if you’re a new business just starting out. Should you focus on analytics related to your site’s content to improve traffic and search rankings? Or is it better to focus on your paid acquisition channels? That’s where analytics training comes in. Shopify offers dozens of free courses and tutorials that cover a wide range of analytics topics. Whether you’re interested in learning the fundamentals of analytics or want something a little more advanced, Shopify has you covered.

How do I start learning analytics?

Whether you want to brush up on the basics or you’re looking for more advanced strategies on how to increase revenue and grow your business, learning analytics is easy with Shopify’s free courses and tutorials. Start by learning your way around Shopify’s analytics, including how to use reports. Once you have a grasp of key performance indicators (KPIs) like customer acquisition costs and retention rates, you can narrow your focus on the analytics courses that matter most to your business.

Is analytics easy to learn?

Yes analytics is easy to learn! Shopify offers plenty of courses and tutorials that cover everything from tracking your sales, orders, and visitor data, to more advanced analytics strategies. Check them out above!

Does analytics require coding?

Popular analytics tools like Google Analytics and Google Search Console allow you to track and measure data about your audience, website, and campaigns without having to code.