Analytics

Analytics events

Using analytics for business can help you uncover valuable insights about your products, customers, marketing, and more. Learn analytics to dig deeper into your data and find out what works and what doesn’t so you can spot opportunities early on.


Track your business and store analytics directly on Shopify or connect to Google Analytics.

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Thumbnail preview about Live store audits with expert Jon MacDonald
Webinar
Recorded Webinar
1h 2m

Live store audits with expert Jon MacDonald

Getting visitors to your site but no one is purchasing? Learn how a new visitor sees your site from Jon MacDonald, Founder & CEO of The Good as he live audits Shopify stores. He’ll help you understand areas of opportunity for improvement to convert those browsers into buyers. Submit your store URL ([here!](https://community.shopify.com/c/Compass/Feb-18-Shopify-Compass-webinar-with-Jon-MacDonald-Call-out-to/m-p/1041127?utm_source=compasslivewebinars&utm_medium=event&utm_campaign=livestoresaudits&utm_term=jonmacdonald)) and join in on the action to drive more revenue for your business.
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Thumbnail preview about How to create a 2021 advertising roadmap
Webinar
Recorded Webinar
1h 2m

How to create a 2021 advertising roadmap

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.
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Thumbnail preview about Fresh Eyes: Reviewing your Shopify store
Webinar
Recorded Webinar
59m

Fresh Eyes: Reviewing your Shopify store

When was the last time you looked over your site with the mindset of a customer? In this webinar, we’ll discuss auditing techniques that reveal common customer pain-points, plus ways to resolve them, focusing on SEO, theme and app performance, user experience, and marketing. Learn what the Shop Critique team looks for in their Shopify store audits and how you can start spotting areas of improvement on your own site.
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Expert Arianne Foulks
Webinar
Recorded Webinar
1h 1m

New year, new site design: Store audits with expert Arianne Foulks

Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.
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Why analytics training is important for business

Whether you want to track your store’s activity, see how well an email campaign performed, or even measure your website’s organic traffic, learning the ins and outs of analytics is a key part of running an online business. In fact, it’s the only way to make informed decisions about your products, marketing strategies, advertising budget, and so much more. But where exactly should you start when it comes to learning analytics? With so many metrics, channels, and tools available, diving into the world of analytics can be a little overwhelming, especially if you’re a new business just starting out. Should you focus on analytics related to your site’s content to improve traffic and search rankings? Or is it better to focus on your paid acquisition channels? That’s where analytics training comes in. Shopify offers dozens of free courses and tutorials that cover a wide range of analytics topics. Whether you’re interested in learning the fundamentals of analytics or want something a little more advanced, Shopify has you covered.

How do I start learning analytics?

Whether you want to brush up on the basics or you’re looking for more advanced strategies on how to increase revenue and grow your business, learning analytics is easy with Shopify’s free courses and tutorials. Start by learning your way around Shopify’s analytics, including how to use reports. Once you have a grasp of key performance indicators (KPIs) like customer acquisition costs and retention rates, you can narrow your focus on the analytics courses that matter most to your business.

Is analytics easy to learn?

Yes analytics is easy to learn! Shopify offers plenty of courses and tutorials that cover everything from tracking your sales, orders, and visitor data, to more advanced analytics strategies. Check them out above!

Does analytics require coding?

Popular analytics tools like Google Analytics and Google Search Console allow you to track and measure data about your audience, website, and campaigns without having to code.