Analytics

Analytics courses & tutorials

Dive deep into your business’s data to find out what works and what doesn’t so you can spot opportunities early on.


Track your business and store analytics directly on Shopify or connect to Google Analytics.

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Thumbnail preview about Organic content strategies for Instagram3m
Tutorial • Apr 5

Organic content strategies for Instagram

Haley Dashovich
Thumbnail preview about How to utilize Instagram data to improve engagement2m
Tutorial • Apr 5

How to utilize Instagram data to improve engagement

Haley Dashovich
Thumbnail preview about Scale your content marketing strategy4m
Tutorial • Mar 30

Scale your content marketing strategy

Shopify Education Team
Thumbnail preview about Engage your customers with non-product pages5m
Tutorial • Mar 30

Engage your customers with non-product pages

Shopify Education Team
Thumbnail preview about Get more from your ad spend with A/B testing 4m
Tutorial • Mar 30

Get more from your ad spend with A/B testing

Shopify Education Team
Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's) 25m
Course • Mar 19

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

Niccolo Gloazzo
Thumbnail preview about How To Launch An Online Subscription Business1h 13m
Course • Mar 5

How To Launch An Online Subscription Business

By 2025, it's projected that the global ecommerce subscription market will be worth $246.6 billion. The age of ecommerce subscription is already here and it's a matter of now or never if you want to grab the opportunities and get your own piece of this growing market. So how can you do it? We got you covered in this course. Over the last 3 years, the PageFly team have powered over 80,000 online stores - and supported thousands of ecommerce subscription businesses.

PageFly Team
How to Build a Profitable Ecommerce Business33m
Course • Feb 23

How to Build a Profitable Ecommerce Business

Whether you’re just starting up your online store, or are already a 6 or even 7 figure business: you are responsible for your company’s finances.

Everything from cash flow management, your P&L, and even a fundamental understanding of how your business makes money.

But unless you’re a trained accountant or have a few decades of corporate experience under your belt, getting a grip of your numbers can be no easy task.

The good news is that knowing your numbers is not rocket science.

In this course, we’ll share a simple, jargon free-way on how to build a profitable and sustainable ecommerce business.

Jason Andrew
Thumbnail preview about Live store audits with expert Jon MacDonald1h 2m
Recorded Webinar • Feb 18

Live store audits with expert Jon MacDonald

Getting visitors to your site but no one is purchasing? Learn how a new visitor sees your site from Jon MacDonald, Founder & CEO of The Good as he live audits Shopify stores. He’ll help you understand areas of opportunity for improvement to convert those browsers into buyers. Submit your store URL ([here!](https://community.shopify.com/c/Compass/Feb-18-Shopify-Compass-webinar-with-Jon-MacDonald-Call-out-to/m-p/1041127?utm_source=compasslivewebinars&utm_medium=event&utm_campaign=livestoresaudits&utm_term=jonmacdonald)) and join in on the action to drive more revenue for your business.
Thumbnail preview about How to create a 2021 advertising roadmap1h 2m
Recorded Webinar • Feb 4

How to create a 2021 advertising roadmap

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.
Thumbnail preview about Marketing campaigns in Shopify4m
Tutorial • Jan 27

Marketing campaigns in Shopify

Lucy Martin
Thumbnail preview about 3 numbers every entrepreneur needs to know2m
Tutorial • Jan 26

3 numbers every entrepreneur needs to know

Shopify Education Team