Business strategy

Business strategy courses & tutorials

Find out how to turn your entrepreneurial venture into a sustainable business idea.


Gain insights about your business so you can work smarter, move faster, and think bigger.

Start Shopify free trial
Try Shopify free for 14 days, no credit card required.
98 results
Sort by
Thumbnail preview about The Hidden Secrets of Copywriting 1h 12m
Course • Jun 30

The Hidden Secrets of Copywriting

Write copy that sells. Engage your audience and convert them to customers.

When you’re marketing your brand through content, your choice of words can be the difference between a lifelong customer and someone who scrolls right past you.

This copywriting course makes sure that you grab people’s attention – and keep it. From headlines to product descriptions to ad copy, you’ll uncover the secrets of growing your business through killer content.

Your instructor is Ryan Carroll, a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He’s now a digital nomad living abroad, focusing on new startups and shooting content for both YouTube and Instagram.

Ryan Carroll
Thumbnail preview about Shopify for Startups: Sustainable packaging with EcoEnclose1h
Recorded Webinar • Apr 14

Shopify for Startups: Sustainable packaging with EcoEnclose

Saloni is the CEO and Chief Eco Geek at EcoEnclose, a leading provider of sustainable shipping solutions for ecommerce brands. She is passionate about helping conscious companies launch, grow, and thrive. In the last three years, EcoEnclose has helped over 40,000 companies ship their products in ways that strengthen their brand and support the planet.
Thumbnail preview about Shopify for Startups: How your business can contribute to a circular economy1h 3m
Recorded Webinar • Apr 7

Shopify for Startups: How your business can contribute to a circular economy

Learn how your business can move away from a linear product lifecycle to a circular and regenerative model
Thumbnail preview about How to use Tiktok for your business3m
Tutorial • Apr 5

How to use Tiktok for your business

Haley Dashovich
Thumbnail preview about Scale your content marketing strategy4m
Tutorial • Mar 30

Scale your content marketing strategy

Shopify Education Team
Thumbnail preview about 5 tips for driving sales with text message3m
Tutorial • Mar 30

5 tips for driving sales with text message

Shopify Education Team
Thumbnail preview about Find your niche and product-market fit3m
Tutorial • Mar 30

Find your niche and product-market fit

Shopify Education Team
Thumbnail preview about Engage your customers with non-product pages5m
Tutorial • Mar 30

Engage your customers with non-product pages

Shopify Education Team
Thumbnail preview about 5 key pillars to an effective loyalty and rewards program 3m
Tutorial • Mar 30

5 key pillars to an effective loyalty and rewards program

Shopify Education Team
Thumbnail preview about 4 ways to start rewarding loyal customers3m
Tutorial • Mar 30

4 ways to start rewarding loyal customers

Shopify Education Team
Gemma Sole and Amanda Curtis of N.A.bld59m
Recorded Webinar • Mar 10

Sustainable sourcing for your brand

Whether you are a merchant just getting started or an operational brand, learn how you can start employing a more financially and environmentally sustainable sourcing strategy and supply chain operations for your business. Join N.A.bld's co-founders Gemma Sole and Amanda Curtis in conversation with Shopify's Senior Social Impact Manager, Katie Boothby-Kung. Submit your questions in advance [here](https://community.shopify.com/c/Business-education/Submit-your-questions-now-Sustainable-sourcing-for-your-brand/m-p/1076665#M548).
Katie Boothby-Kung
Thumbnail preview about How to Start a Dropshipping Business with US Suppliers39m
Course • Mar 9

How to Start a Dropshipping Business with US Suppliers

If you’ve ever wanted to have an online business that brought you financial stability, a sense of purpose, and freedom to work and live anywhere in the world?

If the answer is yes, then this course is the perfect short but sweet guide to get you inspired and on your way to building an amazing dropshipping business with just a laptop, Wi-Fi, and a dream.

We’ve got a secret up our sleeve and we’re going to show you how to use US suppliers with fast shipping and one-of-a-kind products as a competitive advantage.

Enina Bicaku