Design

Design tutorials

From branding to customer experience, email marketing, and more, design plays a critical role in the day-to-day operations of nearly every business. Learn how to craft the perfect brand identity for your business with design training from Shopify.


Design and build your online store with one of 70+ ready-to-use design themes.

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

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Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
Shopify Education Team
4m

Get more from your ad spend with A/B testing

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Instructor image
Tutorial
Elize Todd
3m

Create a landing page that converts

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Instructor image
Tutorial
Shopify Education Team
3m

How to improve your conversion rate with copy and design

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Thumbnail preview about How to create manual collections
Tutorial
Shopify Education Team
3m

How to create manual collections

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Thumbnail preview about How to create automated collections
Tutorial
Shopify Education Team
4m

How to create automated collections

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Thumbnail preview about How to create an effective About Us page
Tutorial
Shopify Education Team
4m

How to create an effective About Us page

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Thumbnail preview about How to set up checkout
Tutorial
Samantha Renée
1m

How to set up checkout

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Thumbnail preview about Customizing the homepage of your online store
Tutorial
Samantha Renée
5m

Customizing the homepage of your online store

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Thumbnail preview about Customizing theme settings for your online store
Tutorial
Samantha Renée
3m

Customizing theme settings for your online store

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Thumbnail preview about Designing the checkout experience
Tutorial
Shopify Education Team
1m

Designing the checkout experience

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Thumbnail preview about How to pick the right theme for your Shopify store
Tutorial
Shopify Education Team
3m

How to pick the right theme for your Shopify store

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Design the future of your business

Look around you. Virtually everything you can see has been designed by someone who thought carefully about how things look, how they work, and how they feel. Designers influence how we interact with the world around us, making it possible for us to do more, feel better, and enjoy our daily experiences. Your business needs to be designed just as well as the things you’ve purchased, but it doesn’t stop at the design of your product.

Every aspect of your business can benefit from thoughtful design. If you’re selling your amazing products online, it won’t matter how incredible they are if the checkout experience is confusing. If you provide an in-person service that makes your clients feel welcomed and satisfied, you might have a hard time finding repeat customers if your billing process is complicated. From first impressions to post-purchase support, great design gives you the best possible chance at success.

Shopify can help you learn design skills that will benefit your business now and in the future. Build a better brand or craft specific, critical elements of your website. You can even find design training to help you become a power user for your own Shopify store. And there’s no need to go to class or follow a schedule—you can learn design anywhere thanks to on-demand streaming video tutorials. Shopify makes design training easy.

What is design training?

Design training from Shopify is an ever-evolving series of streaming video tutorials that can help you learn design skills that apply specifically to your business, like how to create a landing page or how to pick an online store theme. New design training videos are created and uploaded all the time, keeping you and your staff on the cutting edge of innovation.

How do I start learning about design?

The best way to start learning design is to dive in and get started right away. Even a little more understanding of design principles is sure to help your business grow and find success. A good way to choose where to begin is to identify any issues that you’re currently facing and seek out design training that can help. Shopify’s library of design tutorials are sure to offer guidance that will help you learn design skills that make a difference to your bottom line.

Can I learn about ecommerce design for free?

You can learn about ecommerce design for free with Shopify. All of our courses and tutorials are 100% free, so you can start, pause, and complete your learning whenever it's convenient for you. You can start a course right now just to check it out or wait until you have more time. Either way, there's no cost to you.