Digital marketing

Digital marketing courses

With a constantly evolving landscape of tools, strategies, and touchpoints, your digital marketing skills need to stay sharp. Learn everything from social media to paid search, content marketing, and more with free digital marketing training from Shopify.


Shopify allows you to easily find and sell to the right audience and track your marketing performance.

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Build your brand on Instagram
Course
Jade Darmawangsa
1h 8m

Build your brand on Instagram

Get sales with a killer Instagram strategy. Grow your brand into an empire.

This Instagram course helps you build your account from scratch. Set the right goals. Run highly-targeted campaigns. Give your audience the content they want to see. And get sales.

Learn the tips and tricks that pro marketers use to get views, loyal followers, and sales.

Your instructor is pro social media marketer Jade Darmawangsa. Jade’s social media accounts and ecommerce businesses have been so successful that she skipped college to run her own media brand.

Now Jade helps thousands of content creators launch and grow their businesses.

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Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)
Course
Niccolo Gloazzo
25m

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

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Increase Repeat Purchases with Email Marketing
Course
George Hartley
37m

Increase Repeat Purchases with Email Marketing

Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.

In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate.

By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.

Sign up now and watch for free!

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How to Brand and Sell a Winning Product
Course
Michael De Los Santos
37m

How to Brand and Sell a Winning Product

In this free course, learn how Mike D. of Mike D.'s BBQ created his infamous brand from scratch and how he markets it to the masses. In this course you'll also receive Mike's marketing plan to reach your short-term sales goals and his yearly business plan template to reach your long-term sales goals! You may recognize Mike D as one of the featured entrepreneurs on the Discovery Channel's #IQuit series.

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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies
Course
Arri Bagah
45m

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Have you noticed some of the most influential people in the world are saying 'Text Me' to engage with fans and followers? The best marketers in the world are leveraging text message marketing. In this free course you wil learn sms marketing and text message marketing strategies to grow your skill set. What is sms marketing? How to build a sms marketing database? Free course taught by Arri Bagah.

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Thumbnail preview about Master Influencer Marketing to Grow Your Business
Course
Cody Wittick
32m

Master Influencer Marketing to Grow Your Business

In this course you’ll learn how to create an influencer campaign from start to finish.

Your instructor Cody Wittick, co-founder and managing partner at Kynship, will teach you the step-by-step process and provide the tools and templates to successfully run your influencer marketing campaign.

Enroll now for free to get started!

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Thumbnail preview about How To Make Money on Instagram
Course
Taylor Loren
39m

How To Make Money on Instagram

Instagram is the perfect place to find new customers, educate your audience about your products, and move the bottom line. But depending on your audience and your products, it’s important that you find the Instagram shopping feature that works best for you. In this course, taught by Taylor Loren, Director of Marketing at Later, you’ll discover the Instagram Sales Framework that can help you make more money on the platform.

Sign up now and watch for free!

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Thumbnail preview about AIDA Framework: Advertising Philosophy 101
Course
Taylor Holiday
41m

AIDA Framework: Advertising Philosophy 101

Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).

Enroll now, and get started on creating or improving your ad creative.

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Thumbnail preview about Google Ads for Ecommerce
Course
Daniel Patricio
1h 13m

Google Ads for Ecommerce

There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it. 

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

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Thumbnail preview about SEO Training for Beginners
Course
Casandra Campbell
1h 1m

SEO Training for Beginners

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.

By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.

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Thumbnail preview about Ecommerce Email Marketing 101
Course
Drew Sanocki
2h 7m

Ecommerce Email Marketing 101

Not every customer buys the first time they visit your store. In fact, few do.

As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.

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Thumbnail preview about Grow Your Business with Instagram
Course
Gretta van Riel
2h 3m

Grow Your Business with Instagram

How do you build an engaged following and increase your sales on Instagram?

Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?

If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.

Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.

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Learn digital marketing today

Marketing is one of the key disciplines of any successful business. While accounting keeps your finances in check and administration ensures your organization is, ahem, organized, marketing is the outward-facing part of your business that captures the attention of potential customers. From social media and email messaging to in-person interactions and packaging, your marketing plan determines how you brand your product or service, showcase its benefits, and start to build relationships with customers. And thanks to the internet, those customers are closer to you than ever before, which means that you need to learn digital marketing to keep them within your grasp.

Fortunately, Shopify offers a comprehensive selection of online digital marketing training tutorials that can help you hone your skills, even if you’re already an experienced marketer. Our free digital marketing training video content will help you fill in knowledge gaps and can bring you up to speed with the latest technologies, strategies, and tactics, so you can bring your business to customers at the speed of light. Plus, at Shopify we understand that as a business owner, your schedule is tight, so unlike a regular marketing education program, our tutorials are conveniently available 24 hours a day via streaming video. Learn digital marketing via your desktop, laptop, tablet, or smartphone. Each video is quick and concise, allowing you to add to your skill set first thing in the morning, late at night, or between client meetings during the day.

How can I learn digital marketing at home for free?

Every tutorial from Shopify is completely free. You can learn digital marketing by simply choosing a topic and clicking the play button. There is no fee, no prerequisites, and you don’t have to register. Watch one tutorial or all of them—Shopify’s free digital marketing training won’t cost you a thing.

How do beginners learn digital marketing?

The best way to learn digital marketing is by starting with basics like sales tactics, campaigns, branding, or advertising. Just choose a tutorial that satisfies both your interests and your business needs and start there. If you’re an experienced business owner but a new marketer, you likely have more marketing skills than you realize, so a great strategy for your online digital marketing training is to browse Shopify’s topics and start with the tutorials that fill gaps in your knowledge.

What do I learn in digital marketing?

There is a constantly growing list of digital marketing topics available in Shopify’s online course catalogue. From broad subjects like brand communication and marketing fundamentals, to specific skills like logo creation and search engine optimization (SEO), you can add new competencies in a matter of minutes thanks to the convenience of streaming video.