Marketing

Marketing courses

As an entrepreneur, you bring valuable products and services to your community every day. But you can reach further and make a bigger impact by honing your marketing skills with online marketing training from Shopify.


Shopify allows you to easily find and sell to the right audience and track your marketing performance.

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Thumbnail preview about Creativity for Business Success
Course
Sarah Chrisp
1h 20m

Creativity for Business Success

There’s creativity “sleeping” inside you. Unleash it. Turn it into a business.

The most successful entrepreneurs don’t piggyback off the ideas of others. They pave their own path. They innovate instead of imitate. But there’s a problem: innovation is intimidating.

What if you’re stuck in a creative rut? How do you know if your ideas are any good? And how do you turn an abstract idea into a tangible plan? That’s what this creativity for business course is all about.

Your instructor is Sarah Chrisp, the founder of the popular ecommerce YouTube channel Wholesale Ted. There, she shares the tips, tricks, and strategies she’s learned from turning her teenage ecommerce side hustle into a six-figure automated business.

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Build your brand on Instagram
Course
Jade Darmawangsa
1h 8m

Build your brand on Instagram

Get sales with a killer Instagram strategy. Grow your brand into an empire.

This Instagram course helps you build your account from scratch. Set the right goals. Run highly-targeted campaigns. Give your audience the content they want to see. And get sales.

Learn the tips and tricks that pro marketers use to get views, loyal followers, and sales.

Your instructor is pro social media marketer Jade Darmawangsa. Jade’s social media accounts and ecommerce businesses have been so successful that she skipped college to run her own media brand.

Now Jade helps thousands of content creators launch and grow their businesses.

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Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)
Course
Niccolo Gloazzo
25m

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

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Thumbnail preview about How to Get Press to Grow Your Brand
Course
Tomi Gbeleyi
17m

How to Get Press to Grow Your Brand

Do you want media attention for your business but don’t quite have the budget for a media team or PR agency? You're in the right place to learn how to get media coverage for your brand. Your instructor, Tomi Gbeleyi has used the strategies she'll share in the course that helped her get featured in publications like The New York Times, Essence, Glamour, Buzzfeed and +20 more! and

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How to Find a Winning Product
Course
Warrick Kernes
50m

How to Find a Winning Product

One of the biggest hurdles to overcome as a new online seller is finding products to sell on your website. But not just any product will do, you need to find a WINNING product to increase your chances of success. After all, you could have the best looking website on the internet but if your product isn't one that's going to sell then you're setting yourself up for a tough journey.

In this free course you'll find out where you can look to find WINNING products and how to assess which products are more likely to be successful for you. Before committing your hard earned money to buying stock you'll learn how to predict the success of a product and then how to get in touch with suppliers and how to convince them to work with you. We wrap up with a look at hot and trending products to come.

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Increase Repeat Purchases with Email Marketing
Course
George Hartley
37m

Increase Repeat Purchases with Email Marketing

Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.

In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate.

By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.

Sign up now and watch for free!

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How to Brand and Sell a Winning Product
Course
Michael De Los Santos
37m

How to Brand and Sell a Winning Product

In this free course, learn how Mike D. of Mike D.'s BBQ created his infamous brand from scratch and how he markets it to the masses. In this course you'll also receive Mike's marketing plan to reach your short-term sales goals and his yearly business plan template to reach your long-term sales goals! You may recognize Mike D as one of the featured entrepreneurs on the Discovery Channel's #IQuit series.

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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies
Course
Arri Bagah
45m

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Have you noticed some of the most influential people in the world are saying 'Text Me' to engage with fans and followers? The best marketers in the world are leveraging text message marketing. In this free course you wil learn sms marketing and text message marketing strategies to grow your skill set. What is sms marketing? How to build a sms marketing database? Free course taught by Arri Bagah.

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Thumbnail preview about Master Influencer Marketing to Grow Your Business
Course
Cody Wittick
32m

Master Influencer Marketing to Grow Your Business

In this course you’ll learn how to create an influencer campaign from start to finish.

Your instructor Cody Wittick, co-founder and managing partner at Kynship, will teach you the step-by-step process and provide the tools and templates to successfully run your influencer marketing campaign.

Enroll now for free to get started!

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Thumbnail preview about How To Make Money on Instagram
Course
Taylor Loren
39m

How To Make Money on Instagram

Instagram is the perfect place to find new customers, educate your audience about your products, and move the bottom line. But depending on your audience and your products, it’s important that you find the Instagram shopping feature that works best for you. In this course, taught by Taylor Loren, Director of Marketing at Later, you’ll discover the Instagram Sales Framework that can help you make more money on the platform.

Sign up now and watch for free!

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Thumbnail preview about AIDA Framework: Advertising Philosophy 101
Course
Taylor Holiday
41m

AIDA Framework: Advertising Philosophy 101

Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).

Enroll now, and get started on creating or improving your ad creative.

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Thumbnail preview about Google Ads for Ecommerce
Course
Daniel Patricio
1h 13m

Google Ads for Ecommerce

There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it. 

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

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Enhance your marketing expertise

Your company is founded on a great idea for a product or service. On top of that, you’ve put together a skilled team, a business structure that keeps everything organized, and the basic elements of a sales program. But chances are, you aren't a marketing expert...yet. Even though there’s some buzz about your business, you could always use a bigger, more engaged, more loyal audience. With just a few high-quality strategies and tactics, you can make it happen. And you can learn marketing skills with an online marketing training class from Shopify.

Shopify makes it easy to learn how to build awareness and promote your brand across a range of marketing channels. Each marketing training tutorial is hosted by an expert who understands just how important marketing is to your bottom line. Tutorials are quick, concise, and delivered via streaming video, so you can start, pause, and continue your lesson at your convenience. You can learn skills like social media marketing, content marketing, A/B testing, and SEO, which are all critical to your business' success.

How can I learn marketing online for free?

The easiest and fastest way to learn marketing online for free is with marketing training from Shopify. Each video tutorial covers a specific learning objective, like organic content strategies, A/B testing, social media marketing, and so much more. Just find a topic that interests you and click play—you don’t have to sign up or register and you can start or pause your learning whenever you need to.

How do small businesses do online marketing?

The best way for small businesses to get started with online marketing is to build a profile of their ideal customer. The goal of this is to build a better understanding of what channels and what marketing methods will have the biggest impact. For example, if you notice that your target customers are heavy social media users, it may be a good idea to target them there. Or you might learn that content marketing is your best chance at reaching potential customers, so you should invest in SEO and increasing organic traffic.

If you need some help with any of these tactics, you should check out Shopify's online marketing training. You can learn everything from how to create a stunning logo to TikTok marketing strategies.

Is marketing easy to learn?

Digital marketing is a big, big world with varying levels of complexity. But thanks to the tutorial experts at Shopify, learning marketing is a lot easier than you might think. Not only is the information targeted to your needs as an entrepreneur, concisely laid out, and easy to follow, you can also start a tutorial whenever it's convenient for you. Just find a topic that meets your needs and click play—you can do it before work in the morning, during your lunch break, or after dinner, it’s entirely up to you.