Optimization

Optimization courses & tutorials

Learn how to improve your website through conversion rate optimization tactics like A/B split testing and more.


Optimize and test your best business ideas with powerful analytics and tracking tools.

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Thumbnail preview about Create a personalized discount strategy3m
Tutorial • Mar 30

Create a personalized discount strategy

Shopify Education Team
Thumbnail preview about Get more from your ad spend with A/B testing 4m
Tutorial • Mar 30

Get more from your ad spend with A/B testing

Shopify Education Team
Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's) 25m
Course • Mar 19

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

Niccolo Gloazzo
Thumbnail preview about Store design review: How does your store compare?1h 13m
Recorded Webinar • Mar 18

Store design review: How does your store compare?

What are customers thinking but not telling you when trying to buy from your store? Join us for this month's store design series as we uncover the most common mistakes with live store reviews by expert Ilana Davis. We'll uncover issues and opportunities that can reduce customer service calls, increase conversions plus improve SEO and web accessibility. Attend live for a chance to have your store reviewed by Ilana.
Krysta Roney
Thumbnail preview about Live store audits with expert Jon MacDonald1h 2m
Recorded Webinar • Feb 18

Live store audits with expert Jon MacDonald

Getting visitors to your site but no one is purchasing? Learn how a new visitor sees your site from Jon MacDonald, Founder & CEO of The Good as he live audits Shopify stores. He’ll help you understand areas of opportunity for improvement to convert those browsers into buyers. Submit your store URL ([here!](https://community.shopify.com/c/Compass/Feb-18-Shopify-Compass-webinar-with-Jon-MacDonald-Call-out-to/m-p/1041127?utm_source=compasslivewebinars&utm_medium=event&utm_campaign=livestoresaudits&utm_term=jonmacdonald)) and join in on the action to drive more revenue for your business.
Thumbnail preview about Easy ways to increases your returning customer rate 3m
Tutorial • Jan 27

Easy ways to increases your returning customer rate

Lucy Martin
Expert Arianne Foulks1h 1m
Recorded Webinar • Jan 7

New year, new site design: Store audits with expert Arianne Foulks

Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.
Thumbnail preview about Deliver a Customer Experience Worth Remembering46m
Course • Jan 5

Deliver a Customer Experience Worth Remembering

Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.

Teresa Harris
Instructor image3m
Tutorial • Dec 14, 2020

Create a landing page that converts

Elize Todd
Instructor image3m
Tutorial • Dec 4, 2020

Enhance the shopping experience with personalization

Shopify Education Team
Instructor image3m
Tutorial • Dec 4, 2020

How to improve your conversion rate with copy and design

Shopify Education Team
Thumbnail preview about Learn about search engine optimization (SEO)4m
Tutorial • Oct 28, 2020

Learn about search engine optimization (SEO)

Shopify Education Team