Optimization

Optimization courses

Learn how to improve your website through conversion rate optimization tactics like A/B split testing and more.


Optimize and test your best business ideas with powerful analytics and tracking tools.

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Thumbnail preview about Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)
Course
Niccolo Gloazzo
25m

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

This course is for anyone who would like to understand how they can bring the store to the next level.

No matter if you are a small business that is just starting out or you are already making thousands of dollars per month, in this course, I am going to share with you the exact tactics and strategies that can double your revenue.

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Thumbnail preview about Deliver a Customer Experience Worth Remembering
Course
Teresa Harris
46m

Deliver a Customer Experience Worth Remembering

Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.

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Grow your Sales by Understanding Visitor Behavior
Course
Lucky Orange Team
24m

Grow your Sales by Understanding Visitor Behavior

Your Shopify store is getting traffic but you’re not seeing any sales. What’s happening?

Is there anything you can do about the 75% of e-commerce carts that get abandoned? What about the visitors who get frustrated and leave before even adding something to a cart? How do you know what ACTUALLY happened that prevented them from buying something?

In this course you’ll learn how to better understand visitor behavior on your store, which can ultimately help you grow your sales.

We’ll cover how to organize your store to highlight high-margin products, engage with customers to better understand their needs and recognize the behavior of high-value customers.

This course is for Shopify store owners looking to simplify website optimization, improve product listings and grow their business quickly and for the long-term.

Sign up today and to start optimizing.

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Thumbnail preview about Google Ads for Ecommerce
Course
Daniel Patricio
1h 13m

Google Ads for Ecommerce

There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it. 

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

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Thumbnail preview about How to Design Your Online Store (with Zero Design Experience)
Course
Stephan Peralta
1h 56m

How to Design Your Online Store (with Zero Design Experience)

Start designing your online store the right way. Stephan guides you through first principles of ecommerce design. Afterwards, you’ll craft your own brand identity, launch a Coming Soon page and design your Shopify store.

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