Product discovery and validation

Product discovery and validation courses & tutorials

Discover ways to find new products and evaluate them for viability.


Optimize and test your best business ideas with powerful analytics and tracking tools.

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Thumbnail preview about Find your niche and product-market fit3m
Tutorial • Mar 30

Find your niche and product-market fit

Shopify Education Team
Thumbnail preview about How To Launch An Online Subscription Business1h 13m
Course • Mar 5

How To Launch An Online Subscription Business

By 2025, it's projected that the global ecommerce subscription market will be worth $246.6 billion. The age of ecommerce subscription is already here and it's a matter of now or never if you want to grab the opportunities and get your own piece of this growing market. So how can you do it? We got you covered in this course. Over the last 3 years, the PageFly team have powered over 80,000 online stores - and supported thousands of ecommerce subscription businesses.

PageFly Team
How to Start a Tea Company with Zach Kornfeld1h 33m
Course • Feb 18

How to Start a Tea Company with Zach Kornfeld

In this course you'll learn how Zach Kornfeld, popular YouTuber with The Try Guys, approaches starting and launching his business! Learn from his successes and mistakes and apply his learnings on starting your business.

Zach Kornfeld
Thumbnail preview about How To Launch An Online T-Shirt Business With Print On Demand45m
Course • Feb 3

How To Launch An Online T-Shirt Business With Print On Demand

Did you know that more than two billion t-shirts are sold worldwide each year? The average American owns twenty seven t-shirts. That’s enough to circle the earth over forty times! On average, Americans buy one new clothing item almost every single week. These numbers are only growing exponentially each year. So how can you get your piece of this huge and growing market? In this course, you’ll learn the exact same strategies and principles Kerry has taught his students that will have you making t-shirt sales and collecting profits in record time!

Kerry Egeler
How to Find a Winning Product50m
Course • Jan 26

How to Find a Winning Product

One of the biggest hurdles to overcome as a new online seller is finding products to sell on your website. But not just any product will do, you need to find a WINNING product to increase your chances of success. After all, you could have the best looking website on the internet but if your product isn't one that's going to sell then you're setting yourself up for a tough journey.

In this free course you'll find out where you can look to find WINNING products and how to assess which products are more likely to be successful for you. Before committing your hard earned money to buying stock you'll learn how to predict the success of a product and then how to get in touch with suppliers and how to convince them to work with you. We wrap up with a look at hot and trending products to come.

Sign up now and watch for free!

Warrick Kernes
Finding Product Market Fit: Why it Matters and How to Grow Profitably34m
Course • Jan 19

Finding Product Market Fit: Why it Matters and How to Grow Profitably

This course will take you through finding PMF (product market fit), including the steps you need to take in order to find it, how you know you’ve found it and what to do once you’ve found it.

PMF is one of the most important aspects of building a business, deciding what to sell or creating a product. It is also a powerful tool that can propel your business forward. Through Salima’s experience building SAMARA, she will share valuable lessons she’s learned and experiences she’s had along the way.

Sign up now and watch for free!

Salima Visram
Instructor image2m
Tutorial • Dec 4, 2020

How to expand your product offering

Shopify Education Team
Instructor image4m
Tutorial • Dec 4, 2020

3 key pillars of paid marketing

Shopify Education Team
Thumbnail preview about Market fit: who is your customer?2m
Tutorial • Oct 28, 2020

Market fit: who is your customer?

Corey Ferreira
Thumbnail preview about Validating your product and the market3m
Tutorial • Oct 28, 2020

Validating your product and the market

Simi Kular
Thumbnail preview about Evaluating your business idea5m
Tutorial • Oct 28, 2020

Evaluating your business idea

Corey Ferreira
Thumbnail preview about Create your MVP (minimum viable product)1m
Tutorial • Oct 28, 2020

Create your MVP (minimum viable product)

Simi Kular