How to Create an Engaging Instagram Story

How to Create an Engaging Instagram Story

Course content (32 lessons)

03 |⌛ Halfway There... ⌛

According to Instagram, over one third of the most popular Instagram stories were created by businesses. This is a great sign as it shows that potential customers are eager and willing to watch.

An Instagram story is a feature that lets you post photos and videos that disappear after 24 hours. When you reach 10,000 followers you will unlocked the coveted ‘swipe up’ feature that allows you to send your viewer to a link (which could be your Shopify store)!

You can also keep your best stories visible to your customer when you add them to your highlights. Here’s an example of how @smtofficial brands their highlights:

Stories are a powerful marketing tool, and there could be a whole course dedicated to them! It’s important to keep testing different concepts for your stories until you start to get traction.