[MUSIC PLAYING] It can be easy to forget when you're navigating through Instagram, or your favorite brands that you regularly check in on, started at zero. There was a moment for each of us where we had zero followers, lacks comments or a plan. Knowing your niche is incredibly important for finding targeted Instagram users who could become customers. Niche marketing is a huge element in my success on Instagram.
A niche market is a subset of a larger market with its own particular needs or preferences. Some examples of popular niches include food and drink, health and fitness, beauty, fashion, and travel. As a brand, you can fall between different niches, but it's important to have a primary focus. To help you get clear on what your niche is, I'll use an example of how I did it with my company Drop Bottle. Drop Bottle is a fashionable and functional double glass walled detox water drink bottle.
So let's break down the features of the Drop Bottle to think about the kinds of people that would be interested in it. There's the function. What does the product do? The Drop Bottle, it holds water and hydrates. And since we have a fruit infuser built into the product, we can help our customers drink their vitamins, so we fit into the health niche here as well. Second, the form. What's unique about my product's design?
It's clear. It's lightweight. And it's well-crafted. Since it has a handle, it's perfect for on-the-go travelers, so travel could be a secondary niche. It's also made of glass, not plastic, so it can cater to the environmentally-conscious niche. Third, what's the reason to believe? This is what really gets tricky and ties into your overall brand strategy. Why should customers believe in your product?
What elements in your business make it unique or interesting? At Drop Bottle, we proudly contribute a portion of our sales to nonprofits that bring clean drinking water to communities around the world. So now you may be thinking it's easy for me to do this. I have a pretty unique product. No matter what you're selling, even if it's a popular item like a T-shirt, I encourage you to think differently here.
When thinking of the product you're selling, think of your advantages when it comes to the three Fs-- form, function, and frugality. So for a T-shirt brand, perhaps your material is environmentally-conscious because you use bamboo, or perhaps you have a social cause where you donate a portion of proceeds. Well, perhaps you have a really unique design that caters to a certain niche. So before moving on to the next lesson, decide on your primary niche and secondary niches to focus on.
In an upcoming module, I'll show you how to use your niches to create engaging content for your followers that will eventually skyrocket your sales. [MUSIC PLAYING]