The 7 Elements of an Instagram Post

The 7 Elements of an Instagram Post

Course content (32 lessons)

03 |⌛ Halfway There... ⌛

Welcome to Module 2! In this module you’ll learn how to create beautiful content that you can use to consistently connect with followers and generate sales.

Let’s get right to it.

There are seven key elements to an Instagram post:

  1. The image
  2. The filter
  3. The caption
  4. The location
  5. The people or products you want to tag
  6. The hashtags you want to include
  7. The time you want to post.

Watch and discover how each of these key elements affect your overall marketing and branding.





  • VSCO: Photo editing tools and a community for creators, by creators.
  • Lightroom Presets. Lightroom is Adobe’s first ever complete photo service made specifically for professional photographers and photo enthusiasts. It is an expense you may not need when you’re starting out, though as your interest in improving your photos increases this could be a great tool to add to your marketing. Lightroom Presets can save you time, as you can purchase a pre-determined look for your photo that you can adjust to your liking.
  • Example of Lightroom Presets:

Here’s an example of how Lightroom Presets can change the vibe and tone of your image from serial entrepreneur and photographer Verne Ho. You’ll often find that YouTubers and photographers who have heavily edited images may be selling presets.