Lesson 2: Category page audit

People love to talk about how to optimize your homepage and your product detail page, because they tend to get the most traffic. But one of the most frequently overlooked opportunities is seeking out ways to optimize your category pages.

Consumers usually don’t know exactly what they want before visiting your site. So, even though product pages get a lot of attention from publishers and consultants, it’s the category page that tends to do most of the heavy lifting.

Consumers might not know what product they need, but they almost always know which product category they should be looking for a solution in. In this lesson, we help you make design decisions that allow customers to quickly narrow their search, so that they can quickly and effectively find the product(s) that best suit their needs. Getting this right can make the difference between a sale and a “maybe later.”

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>